Community Building:
- Community manager for artist such as Zach Templar.
Working along side artists such as Zach Templar, I have actively created, managed and developed strategies to effectively boost fan engagement whilst strengthening and creating an active community. Using social media such as Discord, Zach's community now amasses over 2000 fans, facilitating the discussions using strategies such as Question Of The Week, community events and giveaways. During this time, I have also supported campaigns with song and tour announcements, providing a valuable space to connect and maximise audience reach. By fostering meaningful connections between Zach and fans, I aim to turn passive listeners into active, participating fans. This role has helped me significantly develop my skills in community management, digital marketing, event-organisation and fan engagement strategies, providing a key insight into how valuable social media is within todays industry.
Digital Strategy and Brand Development:
Working alongside a emerging artist, George Walker, to develop a digital strategy for the release of his new single and upcoming project release. During this time we created a trend campaign across social media platforms TikTok and Instagram, boosting usage of his second single "Charity Store Teddy." Combining multi-platform digital marketing with scheduled posts targeted to his audience led to the sound being used currently over 50k times on TikTok, and respectively 50k streams on Spotify - and still growing!