Harry Warrillier-Grant

• Co-founded an independent music marketing and artist development company supporting emerging artists across multiple genres.

• Planned and executed more than 100 social media and digital marketing campaigns for independent musicians across TikTok, Instagram, YouTube and Spotify.

• Developed and delivered viral TikTok campaigns that increased artist visibility, engagement and streaming performance.

• Worked with artists across a range of marketing budgets, tailoring campaign strategies to maximise return on investment and audience growth.

• Led artist branding, audience development and content strategy initiatives to strengthen online presence and fan engagement.

• Worked closely with artist Dev Gajan on release campaigns, social media strategy and audience growth, helping increase Spotify monthly listeners to over 21,000 and Instagram following to more than 7,000.

• Supported release campaigns that generated more than 150,000 combined streams across Spotify and YouTube.

• Coordinated live performance opportunities, booking shows and tours across the United States for developing artists.

• Contributed to consistent ticket sales, helping artists regularly sell out 100–150 capacity venues across multiple US cities.

• Maintained awareness of music industry and social media trends to identify growth opportunities and improve campaign performance.

• Expanded Alchemy Music Group into an independent record label, overseeing artist releases and distribution strategy.

• Managed the release and distribution of music through EMPIRE, gaining practical experience in label operations, release planning and digital distribution.

• Supported artists through the full release cycle, from campaign planning and audience development to distribution and post-release promotion.

• Worked directly alongside founder Ben Skerritt, gaining practical experience across artist management, marketing, release strategy and independent label operations.

• Supported release campaigns for a roster of emerging artists, assisting with planning, promotion and audience development throughout the release cycle.

• Contributed to artist branding, image development and social media strategy to strengthen market positioning and fan engagement.

• Worked with artists including Caleb Kunle, Jack Patchett and Zander, supporting various marketing and development initiatives.

• Conducted research into venues, promoters and touring opportunities across the UK and Europe to support live performance planning.

• Utilised industry platforms including Spotify for Artists, Chartmetric, TuneCore and Meta Ads Manager to monitor performance, analyse audience data and support campaign decision-making.

• Assisted with digital marketing activities across social media and paid advertising channels.

• Monitored music industry trends, emerging talent and audience behaviour to support artist development and business growth.

• Supported the delivery of digital marketing campaigns designed to increase public engagement and brand awareness across government initiatives.

• Designed digital marketing assets and promotional graphics using Canva, with selected materials continuing to be used by the Isle of Man Airport across social media platforms and on-site promotional displays.

• Assisted in the creation and scheduling of social media content, helping maintain consistent communication across digital platforms.

• Conducted SEO activities to improve website visibility and search engine performance.

• Managed and updated customer databases to support targeted communications and marketing activity.

• Analysed audience engagement and campaign performance data to identify opportunities for improvement.

• Assisted with stakeholder communications and public relations initiatives, helping maintain positive relationships with key audiences.

• Monitored industry trends and emerging digital marketing practices to inform campaign planning.

• Collaborated with colleagues across departments to support the successful delivery of marketing projects and campaigns.

• Supported the launch of an innovative Bitcoin-backed banking application, contributing to early-stage marketing, brand development and customer acquisition initiatives.

• Assisted in developing the company's digital presence during its startup phase, helping establish brand awareness across online channels.

• Contributed to social media marketing activities, supporting content creation, audience engagement and community growth strategies.

• Coordinated marketing efforts alongside sales and business development teams to ensure alignment between commercial objectives and promotional activity.

• Assisted in the planning and execution of product launch campaigns, helping communicate product features and benefits to prospective users.

• Conducted market research and competitor analysis to identify industry trends, customer needs and growth opportunities.

• Supported email marketing and lead generation initiatives designed to improve customer engagement and conversion rates.

• Collaborated with external agencies and stakeholders to support marketing campaigns, public relations activity and product launch objectives.

• Worked within a fast-paced startup environment, managing multiple projects and adapting quickly to evolving business priorities.

• Delivered online grocery orders while maintaining high standards of customer service and professionalism.

• Managed time-sensitive delivery schedules and routes efficiently.

• Developed strong communication, organisation and problem-solving skills through daily customer interactions.

• Balanced part-time employment alongside full-time university studies.