
Social media content creator with nearly six years of experience running RapThoughtsDaily, developing content for Instagram and building an engaged online audience. Strong understanding of short-form video trends, internet culture and digital communities, with creative and organised working habits developed in fast-paced online environments.
• Built and manage a rap-focused Instagram platform with 115K+ followers.
• Create daily content across reels, feed posts, and stories while recognising audience behaviour and trends.
• Contributed to marketing campaigns for artists such as Kendrick Lamar, Playboi Carti, and many more.
• Coordinate with artists, managers and agencies to plan and execute successful promotional posts.
• Source and edit assets to drive audience engagement and expand reach.
• Monitored post performance and adapted content strategies based on insights, optimising engagement.
• Built a highly engaged community centred around rap music and culture.