Salesforce
Antonio Leal
Automotive Sales Leader | International Operations Expert | Career Strategist
Camberley,SRY
Summary
Dynamic sales and operations professional with over 15 years of experience in leadership and strategic planning, recognized for expertise in market positioning and financial performance management.
Proven track record of driving multi-site operations to achieve 25% revenue growth while implementing cost control measures that reduced expenses by 15%.
Prepared to leverage leadership and strategic planning skills in a Sales & Marketing Director role, supporting organizational goals centered on excellence in business growth and stakeholder engagement.
Committed to fostering innovation and collaboration to enhance overall operational effectiveness and drive sustainable success.
Overview
24
24
years of professional experience
5
5
Languages
Work History
Director of Sales and Marketing
TVS Motors / Leyland UK
10.2019 - Current
- Increased electric vehicle sales by 32%, raising B2B sales to £38M in 2024.
- Achieved 28% sales growth and 31% productivity increase through strategic leadership of a 16-member team.
- Directed the acquisition and expansion of the dealership network and negotiation 15 new dealerships.
- Negotiated 8 new Leyland franchise agreements.
- Consistently travelled to the 35 unit locations , provided training,assess property, evaluated 200+ employees , and documented areas of business expansion and change.
- Directed media buying and advertising strategy for a portfolio of 27 dealerships, optimizing multi-million-pound budgets.
- Implemented digital campaigns that escalated online inquiries by 53%, enhancing lead quality and showroom traffic.
- Concluded the £200 million acquisition of Norton Motorcycles, contributing to £61 million in UK dealership sales.
- Enhanced supply chain efficiency, achieving £2.2 million savings and 31% gross profit improvement while managing a $1M monthly ad spend.
- Guided E-Commerce parts department to achieve £28 million in annual sales with a team of 9 salespeople and 2 developers.
- Negotiated a £210 million partnership with investors, facilitating national dealership portfolio expansion.
- Planned UK market introduction of new models for 5 different brands with a 51% growth in TVS Mobility electric vehicle sales in 2024
General Manager
Volkswagen & Audi of Qatar - Q Auto LLC
01.2007 - 10.2019
- Positioned to develop new dealership in Qatar; hired all management positions, develop financial structure and create all departments.
- Built and managed high-performing retail and fleet sales teams, surpassing sales targets for six years with 6000 passengers and 4300 LCV units while also expanding the dealer network with 4 new openings.
- Boosted company revenues by $18.6M annually through innovative media strategies, increasing client base by 30%, and improved sales by 47% annually between 2012-2013, with a sustained 28% increase from 2014-2018.
- Brokered major fleet accounts with UPS, DHL, FedEx, and government, significantly expanding market presence.
- Launched new vehicle models and successful marketing campaigns, attracting over 160,000 monthly website visitors and delivering 830 Volkswagen vehicles for taxi services each year.
- Recognized by owners for delivering outstanding vehicle sales maintained and grew yearly sales numbers positioned dealership as number one in the Middle East for five consecutive years.
- Executed marketing and sales strategies for Audi & Volkswagen Group launches, including the Audi A1 Limo., and Volkswagen Golf (Gen 7 & 8), enhancing brand presence.
- Monitored training programs for over 200 staff, enhancing skill development and driving improved business outcomes.
Senior Manager - Fleet Sales
Mercedes Benz USA
, Alabama
01.2002 - 12.2006
- Responsible for special customers - DHL ,FED EX,UPS,States Fleets
- 65% success rate at federal tenders
- Directed a Special Fleet Program, achieving a 16% annual increase in fleet sales.
- Managed SUV and LCV launches in the US, consistently selling 50 vehicles daily within budget and time constraints.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Education
Master of Science - Finance & Marketing
06.1997
Graduated with distinction
Bachelor of Science - Mechanical Engineering
07.1995
- A Distinction
- Honors Degree
Skills
Business Operations & Management
Accomplishments
- Significant Sales Growth: Increased annual sales by 47% from 2012 to 2018.
- Record Breaking Sales: Managed sales team to sell 23,000 LCV units in 2024.
- Collaborated with team of 45 in the development of New Switch1 factory to produce electric buses.
Software
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
French
Advanced (C1)
Italian
Advanced (C1)
Portuguese
Bilingual or Proficient (C2)
Timeline
Director of Sales and Marketing - TVS Motors / Leyland UK
10.2019 - Current
General Manager - Volkswagen & Audi of Qatar - Q Auto LLC
01.2007 - 10.2019
Senior Manager - Fleet Sales - Mercedes Benz USA
01.2002 - 12.2006
Universidade Nova De Lisboa - Bachelor of Science, Mechanical Engineering
Universidad Moderna - Master of Science, Finance & Marketing