ANTONIO CELESTINO LEAL
Camberley,UK
Summary
A versatile and results-focussed Director of Business Operations with a wealth of global supply chain experience and a sustained record of developing commercial growth as well as proven experience in sales and aftermarket services.
Centre on people's development, an adept strategist, with key operational strengths and an impressive commercial background in developing relationships at Executive level, driving forward efficiencies, managing sales and after sales teams/services and consistently delivering on business objectives. A personable and driven individual with a wealth of leadership experience and expertise in employee development / training, who strives to deliver exceptional service throughout all business areas. A creative and entrepreneurial professional with broad exposure including experience in delivering significant business growth, aftermarket services, decision making, client management and strategy implementation. Proactive and self-motivated, with valuable technical, analytical, and decision-making ability, together with excellent communication skills and a genuine passion for continuous improvement.
Overview
32
32
years of professional experience
Work History
Head of Business – Electric Vehicles
TVS Motors EV Engineering
London, United Kingdom
05.2022 - 05.2025
- Develop projects to support Chery Auto & Xiaomi during all phases of vehicle design and launch lifecycle, actual operations, supply chain from prototype to production, and after sales distribution and end-of-life reclamation, all while supporting company’s sustainability initiatives.
- Leading team of 21 Engineers, 2 International Sales Managers and 3 Business Development Managers.
- Providing solutions for future mobility concepts like micro-mobility, autonomous vehicles, and passenger car fleet sharing for Geely and Polestar.
- Producing new automotive supply chain projects for Chery Auto, Geely and Jetour.
- Planning European Market Introduction and Network expansion for Chery Auto and BYD.
- Set of solutions for Polestar and Geely ranging from CO2 reporting and strategic supply chain optimization to emission compensation and sustainable fuel offerings. Each solution is designed to reduce carbon footprint of the supply chain.
- Presenting new sodium-ion batteries for Chery Auto, Jetour and BYD.
- Developing state-of-the-art recycling plans for Generation 3 and generation 4 Batteries for Polestar and Jetour.
- Developing new projects for cell gaskets - Perfluoro polymers - and new thermoplastic composites for battery enclosures for BYD, Geely and Polestar.
- Responsible for annual sales of £ 18 Mio.
- Planning after-sales worldwide strategy for Volta Trucks including spare-parts supply-chain production and organization.
- Revamp Mahle´s factory for on-board chargers for Stellantis Group.
- Streamlined processes to improve productivity, reducing overhead costs significantly.
- Developed new business opportunities for sustained company growth.
- Restructured organisation, leading to improved operational efficiency and output.
- Directed global operations whilst maintaining consistent brand messaging across regions.
- Strengthened client relationships through high quality service delivery standards.
- Boosted team morale by implementing innovative employee engagement strategies.
- Championed sustainability initiatives, promoting corporate social responsibility within firm.
- Drove operational efficiency with strong leadership and strategic planning.
- Managed complex projects, delivering on time and within budget.
- Delivered increased revenue with effective marketing campaigns.
- Negotiated major contracts for profitable partnerships and alliances.
- Implemented new technologies to enhance business operations effectiveness.
- Promoted diversity and inclusion measures, fostering positive work environment.
- Formulated strategic plans for aggressive market expansion efforts.
- Spearheaded mergers and acquisitions to strengthen business position in the market.
- Instituted risk management procedures to shield company from potential threats.
- Led cross-functional teams for successful project completion.
- Facilitated training programmers, enhancing staff performance levels significantly.
- Fostered a culture of continuous improvement, driving workforce excellence.
- Modernized company infrastructure through digital transformation initiatives.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Analysed and resolved complex resource management issues for optimized scheduling.
- Organised financial and operational data to help with yearly budgeting and planning.
- Planned revenue generation strategies designed for growth.
- Established clear budgets and cost controls strategies to meet objectives.
- Drafted procedural statements and guidelines for company-wide use.
Project Director
TVS - Automotive Solutions Ltd.
Egham, UK
10.2019 - 03.2022
- Responsible for acquisition of 9 Dealerships (6 Automotive + 3 Motorcycle) for group portfolio.
- Leading team of 11 Branch Managers, 9 After Sales Managers, 2 Marketing Managers & 2 Development Managers.
- Championed supply-chain upgrades to business’s ERP whilst also leading implementation of new AI-Powered inventory selection and optimization tool to enhance inventory management functions.
- Leading E-Commerce department with total of 16 Salespeople and 2 Web Developers.
- Total Sales Growth of 14% crossed Group, with parts sales increase of 21% for 3 years.
- Produced detailed plans to support relocation of company, contributing to integration of business units' truck & bus parts and high-end vehicles parts, which encompassed bringing together 2 brand images for sale of car and truck parts.
- Worked with Teva Trucks in development of next generation of electric traction motors. These motors were developed by Advanced Electric Machines and TVS. And include Teva's Fuel Cell Range Extender Technology (REX).
General Manager
Volkswagen & Audi of Qatar - Q Auto LLC
, Qatar
01.2007 - 12.2019
- Established the company from the ground up, including the sourcing and procurement of land and project managed the construction of the workshops and showrooms, coordinated with contractors and construction teams to ensure delivery on time and within budget.
- Built and developed a high-performing sales and after sales teams, oversaw the recruitment of management positions as well as sales, after sales, marketing, finance, and HR teams for both brands.
- Held full P&L responsibility as well as managing the supply chain of both brands, liaising extensively with international suppliers whilst overseeing all logistics and ensuring compliance.
- Spearheaded all aspects of the supply chain including the ordering of vehicles and parts for both brands across 26 global factories.
- Led the training and development, new employees, in areas of product knowledge, customer service, selling skills, along with the company's policies and procedures.
- Gained key recognition from the owners for delivering outstanding vehicle sales, maintained and grew yearly sales numbers, allowing to reduce the breakeven point by 2 years and achieved leadership of the European brands in Qatar for Volkswagen within 3 years.
- Introduced Key Performance Indicators (KPIs) based reports and systems which successfully improved operations, increased annual sales 47% from 2012 to 2013, and secured 28% sales growth YTD, 2014 against market growth of 7%.
- Developed Used Cars business, new Fleet Department, and implemented CRM, sales funnel management, and lead generation systems.
- Established strategic market share presence for VW fleet which resulted in with the delivery of 330 cars per year for the taxi public service.
- Defined company direction through careful strategic planning.
- Fostered a high-performance culture, resulting in increased productivity.
- Built high-performing teams to achieve organisational objectives.
- Implemented rigorous financial controls, improving overall profitability.
- Reviewed reports from subordinate management to identify areas of opportunity.
Head of Logistics and Supply Chain
Mercedes Benz
Alabama, USA
01.1993 - 12.2007
- Developed and enforced company-wide logistics policies for enhanced productivity to 350 vehicles/day
- Collaborated closely with warehouse teams to optimize inventory of 38000 parts with best management practices.
- Conducted regular training sessions for 8000 staff members to enhance their understanding of industry best practices and standards in logistics management.
- Involved actively in recruitment processes, identifying talents that could add value to our company's logistic operations.
- Coordinated multi-modal transport systems, ensuring smooth operations.
- Managed crisis situations effectively, minimizing disruption to supply chains during unforeseen events or delays.
- Managed relationships effectively with stakeholders across various departments within company; fostered collaboration and synergy towards achieving our shared objectives successfully.
- Negotiated favorable contracts with 810 suppliers for improved profit margins.
- Led high-performing team of logistics professionals towards achieving organisational goals efficiently.
- Established and developed logistics team organisational structure to meet growth demands.
- Oversaw day-to-day logistics activities focused on achieving optimal delivery performance and customer satisfaction.
- Consistently met company and department objectives within budget and time constraints.
- Selected, trained and performance-managed staff to build results-focused team.
Education
Bachelor of Science - Mechanical Engineering
Universidade Nova De Lisboa
LisbonMaster’s degree - Finance & Marketing
Universidad Moderna
Lisbon06.1999
Skills
- Business Operations & Management
- New Business Development
- Trend Analysis
- Leadership & Team Building
- Stakeholder Management
- Coaching & Development
- Development of High-Performance Teams
- Planning and Controls
- Strong networking capabilities
- Mergers and acquisition strategies
- Business development
- Contract negotiation
- Partnership development
- Financial acumen
- Staff development
Languages
English
Advanced
C1
French
Fluent
Portuguese
Native
Italian
Advanced
Spanish
Advanced
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Head of Business – Electric Vehicles
TVS Motors EV Engineering
05.2022 - 05.2025
Project Director
TVS - Automotive Solutions Ltd.
10.2019 - 03.2022
General Manager
Volkswagen & Audi of Qatar - Q Auto LLC
01.2007 - 12.2019
Head of Logistics and Supply Chain
Mercedes Benz
01.1993 - 12.2007
Bachelor of Science - Mechanical Engineering
Universidade Nova De Lisboa
Master’s degree - Finance & Marketing
Universidad Moderna
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