Anthony Harding
Congleton,Cheshire
Summary
Accomplished professional with extensive expertise in automotive financing and profit margin optimisation. Demonstrates strong negotiation skills and a customer-focused approach, driving sales and achieving targets consistently. Committed to staff development, fostering a motivated team environment to enhance performance and business growth.
Driven professional with talent for sales and customer relationship management, demonstrating excellent communication and negotiation skills. Possesses keen understanding of market trends and proactive approach to identifying customer needs. Committed to driving sales growth and enhancing customer satisfaction through the implementation of strong processes and effective teams.
Overview
30
30
years of professional experience
4
4
years of post-secondary education
Work history
New Car Sales Manager
Holdcroft Chery Crewe
Crewe, Cheshire East
10.2025 - Current
- Enhanced buying experience by creating a welcoming showroom environment.
- Managed new car sales team, ensuring maximum customer satisfaction.
- Collaborated with marketing team to develop promotional campaigns.
- Met sales targets consistently to drive revenue.
- Oversaw business staffing and training, building successful, customer-focused team.
- Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
- Kept business in compliance with internal controls, industry regulations and health and safety requirements.
Ferrari Sales Executive
Stratstone Ferrari Manchester
Wilmslow, Cheshire East
08.2022 - 10.2025
- Developed customer loyalty with excellent customer service, leading to repeat business.
- Responded promptly to customer queries, ensuring resolution whilst upholding satisfaction levels.
- Championed cross-selling initiatives to maximise sales volume and profit margins.
- Built long-term relationships with customers and generated referrals from existing clients.
- Built rapport with new and existing customers to boost client retention.
- Delivered exceptional customer service, addressing customer queries and handling customer complaints.
Porsche Sales Executive
Stratstone Porsche Wilmslow
Wilmslow, Cheshire East
03.2014 - 08.2022
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
- Developed customer loyalty with excellent customer service, leading to repeat business.
- Navigated challenging negotiations, achieving successful deal closure without compromising on profitability.
- Responded promptly to customer queries, ensuring resolution whilst upholding satisfaction levels.
- Built long-term relationships with customers and generated referrals from existing clients.
- Maintained contact with customers throughout sales and pre-delivery process.
- Demonstrated product features and functions to engage potential customers.
Duty Manager
Biza Duty Free
Manchester, Greater Manchester
01.2003 - 03.2014
- Oversaw stock checks and reordering, ensuring product availability at all times.
- Implemented promotional initiatives for increased footfall during off-peak hours.
- Maintained cleanliness standards, resulting in positive customer feedback.
- Met sales targets consistently by motivating the team towards achieving common goals.
- Managed front-of-house operations to maintain a high level of service.
- Coordinated staff schedules to maximise productivity.
- Handled cash transactions accurately for financial integrity.
- Promoted a safe working environment by enforcing health and safety regulations strictly.
Store Manager
Woolworths PLC
Stone, Staffordshire
10.1996 - 01.2003
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Coached underperforming employees improving their job performance significantly.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
Education
B Eng - Automotive Engineering
University of Hertfordshire
Hatfield, Hertfordshire 09.1992 - 05.1996
Skills
- Automotive financing expertise
- Profit margin optimisation
- Staff development
- Negotiation expertise
- Customer focused
- Target and sales-driven
Timeline
New Car Sales Manager
Holdcroft Chery Crewe
10.2025 - Current
Ferrari Sales Executive
Stratstone Ferrari Manchester
08.2022 - 10.2025
Porsche Sales Executive
Stratstone Porsche Wilmslow
03.2014 - 08.2022
Duty Manager
Biza Duty Free
01.2003 - 03.2014
Store Manager
Woolworths PLC
10.1996 - 01.2003
B Eng - Automotive Engineering
University of Hertfordshire
09.1992 - 05.1996