Pinkal Lad
City of London,LND
Summary
Dynamic and commercially driven in buying experience in luxury fashion, including roles at ASOS, Harrods, and The Entertainer. Proven track record of owning category-level buys, managing Open-to-Buy (OTB), and supporting end-to-end product selection across DTC and omnichannel environments. Adept at aligning brand vision with commercial goals, forecasting performance, and optimising stock flow. Strong cross-functional collaborator with a passion for creative product strategy and a deep understanding of the luxury fashion landscape
Overview
8
8
years of professional experience
Work History
Senior Buying Assistant
Asos
London
01.2024 - Current
- Managed the critical path and supplier communication to ensure timely product delivery.
- Supported weekly trading reviews with data insights and product recommendations.
- Oversaw purchase orders and ensured accurate data entry across lifecycle stages.
- Collaborated with Design, Merchandising, and Production to align product launches with commercial goals.
- Conducted competitor analysis to inform product strategy and category opportunities.
- Assisted in localising global assortments by providing insights into market trends, pricing strategies, and customer preferences.
- Supported in-season trading through markdowns, chase and exit strategies, and gathering product feedback from regional stakeholders.
Buying Assistant
The Entertainer
London
06.2023 - 12.2023
- Managed open order book to ensure timely stock delivery and accurate intake planning.
- Maintained product data, SKUs, and promotional readiness across systems.
- Handled cross-functional communication between buying, logistics, and store ops.
- Supported category performance reviews and contributed to seasonal markdown planning.
- Conducted local competitor analysis to identify pricing and promotional opportunities.
Brand Specialist
Harrods
London
06.2022 - 05.2023
- Drove brand awareness and product sales for The Attico through visual merchandising, customer education, and event support.
- Partnered with buyers and VM teams to optimise in-store displays, product assortment, and customer engagement strategies.
- Developed deep knowledge of luxury consumer behavior, product storytelling, and high-ticket item movement across seasonal periods.
Buying Assistant
Shoppers Stop
India
08.2018 - 07.2019
- Supported cost negotiations, PO raising, and supplier communications.
- Participated in product selection and range building for seasonal buys.
- Conducted market research and comp shops
Buying Placement
Bestseller
India
06.2017 - 06.2018
- Supported range plans, POs, and product development coordination.
- Created and updated product files and trackers.
- Collaborated on a capsule collection project with peers.
Education
Short Course - Buying And Merchandising
UAL
London03.2023
Master of Arts - Fashion Design
The Manchester Metropolitan University
Manchester 09.2020
Bachelor of Science - Fashion Design
School Of Fashion Technology
India06.2018
Skills
- SKILLS Interpersonal Skills
- Critical thinking and problem
- Decision Making
- Problem Solving
- Time Management
- Teamwork
- Leadership Skills
- Microsoft Excel
- Communication Skills
- Adobe Lightroom
- Microsoft Office Word
- Adobe InDesign
- Microsoft PowerPoint
- Microsoft Office
- Adobe Illustrator
- Adobe Photoshop
- Strategy Development
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Accomplishments
- Received an Endorsment from BRITISH FASHION COUNCIL.
- I showcased my brand at Paris Fashion Week, in Feb'22.
- I showcased my Brand at London Fashion Day, in April’23.
Timeline
Senior Buying Assistant
Asos
01.2024 - Current
Buying Assistant
The Entertainer
06.2023 - 12.2023
Brand Specialist
Harrods
06.2022 - 05.2023
Buying Assistant
Shoppers Stop
08.2018 - 07.2019
Buying Placement
Bestseller
06.2017 - 06.2018
Short Course - Buying And Merchandising
UAL
Master of Arts - Fashion Design
The Manchester Metropolitan University
Bachelor of Science - Fashion Design
School Of Fashion Technology
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