Ani Divyashree Ramesh
Woking,United Kingdom
Summary
Marketing professional experienced in go-to-market initiatives, product positioning, and customer engagement across various industries. Expertise in translating customer insights into effective product narratives and marketing strategies, particularly in electronics and technology markets. Proficient in campaign execution, marketing analytics, and cross-functional collaboration, with a strong focus on driving performance and enhancing customer experience.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
MARKETING & OPERATIONS EXECUTIVE
Digiman
2023.05 - 2023.08
- Supported execution of global marketing initiatives aligned with product and service offerings, ensuring consistent messaging and positioning.
- Developed marketing reports and presentations to communicate campaign performance and customer insights.
- Collaborated with cross-functional teams to support go-to-market activities and campaign rollouts.
- Introduced AI-enabled tools to improve workflow efficiency and reporting processes.
- Analysed campaign data to identify trends and recommend optimisation strategies.
MARKETING ASSOCIATE
ITC Hotels, Chennai
Chennai
2022.10 - 2023.05
- Supported marketing campaigns promoting products and services across digital and offline channels.
- Assisted in executing go-to-market strategies for seasonal and promotional offerings.
- Contributed to content aligned with brand positioning and customer engagement goals.
- Monitored campaign performance and provided insights to improve future campaigns.
- Coordinated with internal teams and external partners to ensure seamless campaign delivery.
SALES & MARKETING ASSOCIATE
Relationship Science (I) Pvt. Ltd., Chennai
Chennai
2020.04 - 2022.10
- Supported B2B marketing initiatives through development of client-facing materials and campaign insights.
- Analysed customer engagement data to improve targeting and communication strategies.
- Collaborated with sales and marketing teams to support solution positioning and client engagement.
- Managed CRM systems to track customer interactions and campaign effectiveness.
MARKETING ASSOCIATE
The Indian Express, Chennai
Chennai
2019.05 - 2020.03
- Assisted in campaign execution and brand promotion initiatives within a media organisation.
- Supported marketing operations including event coordination and campaign reporting.
- Collaborated with internal teams to ensure timely delivery of marketing initiatives.
- Oversaw online advertising campaigns; improved click-through rates significantly.
Education
MSc International Marketing -
University of Surrey
UK 2023.09 - 2024.12
BA Corporate Economics -
Women's Christian College
Chennai, India 2019.06 - 2022.05
Skills
- Market Research & Consumer Insights
- Product Positioning & Messaging
- Go-To-Market Strategy Support
- Marketing Analytics & Reporting
- CRM: Salesforce, HubSpot
- Digital Marketing: Google Ads, SEO, Paid Media
- Data Analysis: Excel, Campaign Metrics
- AI Tools for Marketing Productivity
- Strategic marketing campaigns
Certification
- Google Ads Certified
- HubSpot Inbound Marketing Certified
- Salesforce CRM Fundamentals
PROJECTS
Conducted market analysis on consumer trends, identifying key drivers influencing purchase behaviour., Developed a mock go-to-market strategy for a consumer technology product, including segmentation, positioning, and campaign planning., Analysed campaign performance data to recommend optimisation strategies.
ADDITIONAL STRENGTHS
- Experience working with global and cross cultural teams
- Strong organisational and project management skills
- Ability to manage multiple campaigns in fast-paced environments
- Clear and effective communication of marketing insights
Timeline
MSc International Marketing -
University of Surrey
2023.09 - 2024.12
MARKETING & OPERATIONS EXECUTIVE
Digiman
2023.05 - 2023.08
MARKETING ASSOCIATE
ITC Hotels, Chennai
2022.10 - 2023.05
SALES & MARKETING ASSOCIATE
Relationship Science (I) Pvt. Ltd., Chennai
2020.04 - 2022.10
BA Corporate Economics -
Women's Christian College
2019.06 - 2022.05
MARKETING ASSOCIATE
The Indian Express, Chennai
2019.05 - 2020.03