Angela McCabe
Darlington,Co. Durham
Summary
Dynamic and results-driven professional with a strong strategic capability and excellent understanding of financial drivers. Demonstrates exceptional presentation, organisational, and IT skills, coupled with intelligent negotiation abilities. Adept at building effective business relationships and fostering teamwork through outstanding communication skills. Proven track record in management, report writing, and acting on own initiative to achieve commercial success. Career goal includes leveraging these competencies to drive organisational growth and innovation.
Overview
30
30
years of professional experience
1
1
Certification
Work history
Assessment Area Manager-Scotland and North East England
Hachette Learning
London
2020.10 - 2026.03
- Recruitment, induction, training and management of Scottish Sales Consultant. Also supporting Line Manager with this, when recruiting for the wider Assessment team.
- Applied expertise in team leadership to address productivity and performance, upskilling staff through targeted training opportunities, enhancing team capabilities.
- Monitor and report on performance of consultants to assess effectiveness and implement improvements to support development of robust sales strategies to maximise revenue generation.
- Approach new tasks and projects with enthusiasm and passion.
- Facilitate sales of print, digital, and assessment services to schools and academy chains across Scotland and North East England.
- Conduct consultations with MATs, School leaders and key decision-makers to understand needs and present tailored solutions to drive sales of Hachette Learning products and services in assigned territories. Optimising sales methods to best engage, acquire and retain customers.
- Addressed customer issues with compassion and professionalism, ensuring swift, successful resolution.
- Attended exhibitions to promote services and engage with potential clients.
- Analysed sales data regularly for informed decision-making processes. Monitoring competition closely, to stay ahead in market trends and consumer behaviour.
- Liaised with senior management to discuss operational updates and improvements.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
- Grew annual revenue% with targeted sales and marketing strategy.
Senior Assessment Consultant
Hodder Education
London
2017.07 - 2020.01
- Management of extensive area covering all Scottish local authorities and 28 English local authorities across primary, secondary, and SEN schools.
- Assisted in engaging with head teachers, senior leadership teams, and local authority advisors to address assessment needs across various curriculum areas.
- Facilitated meetings to strengthen relationships and enhance discussions that maximised sales opportunities.
- Coordinated business development and maintenance by identifying customer needs and ensuring timely responses to inquiries.
- Managed personal diary and travel arrangements, demonstrating a commitment to customer service and satisfaction.
- Conducted staff training sessions on assessments and analytical tools, addressing follow-up queries during authority-level meetings.
Business Development Executive
Cengage EMEA
Andover, Hampshire
2015.06 - 2017.07
- Supported development and management of 40 universities across various disciplines for hard copy texts, ebooks, and digital resources.
- Assisted in organising fully-scheduled travel for meetings with academic staff and stakeholders.
- Facilitated one-on-one meetings and group demonstrations with up to 50 lecturers, fostering positive relationships.
- Identified potential clients for business expansion opportunities.
- Maintained updated knowledge of industry trends through continuous learning and professional development.
- Analysed competitor activities providing insights into market dynamics and positioning strategies.
- Implemented innovative strategies, leading to enhanced efficiency.
- Established strong partnerships with key stakeholders to drive business growth.
- Delivered outstanding customer service, resulting in repeat business collaborations.
- Conducted extensive market research to identify emerging trends and opportunities.
- Strategised with sales teams to prospect and qualify potential customers within assigned geographic territories.
- Researched competitor behaviour and adapted tactics to boost performance.
- Delivered innovative presentations to executive decision makers.
- Exceeded revenue goals by securing high-performing new accounts.
- Demonstrated product lines to large companies with polished presentation skills.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
Regional Sales Executive
Frog Education
2014.09 - 2015.06
- Supported primary and secondary schools in North East market by meeting sales targets.
- Demonstrated benefits of Frog Learning Platform to senior leadership in individual and group settings.
- Organised Webex meetings with international schools to address unique challenges and provided valuable feedback to management.
- Managed diary planning for customer visits and marketing campaigns effectively.
- Maintained strong work ethic and autonomy in daily planning to maximise impact.
- Utilised IT knowledge to stay current with industry changes.
- Participated actively in weekly meetings providing updates on regional performance.
- Conducted competitor analysis to identify opportunities for growth.
- Attended industry events, reinforcing the company's presence within the sector.
- Analysed sales data to inform future business decisions.
- Collaborated closely with other departments for seamless operational flow.
Assessment Product Specialist
Hodder Education
2012.04 - 2014.09
- Demonstrated selling techniques to teachers and local authority subject advisors on assessment materials for maths literacy SEN across primary and secondary age groups.
- Managed own appointments through telephone and email communications.
- Account managed schools in 40 different authorities, necessitating extensive travel.
- Organised schedules and diary planning to optimise time management and opportunities.
- Exhibited strong work ethic while working from home.
- Assisted in understanding customer needs to facilitate sales and encourage repeat business.
- Trained teachers in product usage to enhance customer satisfaction and build rapport.
- Utilised computer skills, including Excel, for reporting to management and processing orders.
Business Development Executive
TTS Ltd
2008.11 - 2011.08
- Helped create new team for under 2 grants from Government, initially then growing out to wider education initiatives to grow business through various opportunities and government grants.
- Supported 50 local authorities within education sector at subject advisor level.
- Collaborated with advisors to source and recommend educational resources for teaching needs.
- Assisted in designing bespoke resource kits for educational establishments, providing training sessions to teachers and subject advisors.
- Utilised computer skills to manage tasks and engage with stakeholders at varied levels.
- Participated in tender bids and contributed to successful outcomes.
- Organised appointments and maintained a personal diary, demonstrating self-motivation and effective time management.
- Worked collaboratively with the marketing department to create impactful promotional materials for client pitches.
- Developed new business relationships by networking with industry professionals.
- Established strong partnerships with key stakeholders to drive business growth.
- Streamlined communications internally and externally, improving overall workflow processes.
- Managed project timelines effectively ensuring completion within defined time frames.
- Implemented innovative strategies, leading to enhanced operational efficiency.
- Facilitated successful negotiation meetings, fostering long-term client relationships.
- Maintained updated knowledge of industry trends through continuous learning and professional development.
- Conducted extensive market research to identify emerging trends and opportunities.
- Analysed competitor activities providing insights into market dynamics and positioning strategies.
- Delivered outstanding customer service, resulting in repeat business collaborations.
- Drove process improvements enhancing team productivity and efficiency.
- Participated in industry events, raising brand visibility and potential leads generation.
- Oversaw proposal development efforts ensuring bid accuracy and compelling value propositions.
- Forecasted sales and market trends to improve business strategy.
- Negotiated contract terms and pricing to maximise revenue.
Area Sales Manager
First Class Ltd
Markyate, Hertfordshire
1996.02 - 2008.11
- Managed team of 12 consultants, while delivering training sessions for 70 sales executives.
- Conducted workshops on selling techniques, customer service, goal setting, and time management.
- Assisted in administrative tasks including product demonstrations and reporting.
- Achieved market growth by developing robust sales strategies.
- Conducted competitive analysis to identify and capitalise on business opportunities.
- Implemented innovative marketing campaigns to increase brand awareness.
- Oversaw regional sales operations to ensure alignment with corporate objectives.
- Developed new territories, expanding company reach and market share.
- Cultivated a results-driven work environment, fostering employee motivation and productivity.
- Collaborated cross-functionally, enhancing internal communication and teamwork.
- Directed staff recruitment to build a high-performing sales team.
- Presented sales reports at board meetings, influencing future strategy decisions.
- Fostered strong client relationships for higher customer retention.
- Built long-term relationships with customers and generated referrals from existing clients.
- Managed client relationships from early stages of sales process through to post-sales
- Achieved and exceeded sales targets in line with client growth across all products and services.
Area Sales Executive
First Class Ltd
Markyate, Hertfordshire
1996.02 - 2008.05
- Facilitated direct selling of educational products and resources to schools.
- Scheduled appointments with head teachers and subject co-ordinators.
- Demonstrated products to support curriculum teaching and provided necessary training.
- Improved product visibility using well-placed displays during exhibitions and trade shows.
- Developed tailored solutions to meet individual client needs and preferences.
- Managed accounts effectively, preventing any potential issues or conflicts.
- Increased customer satisfaction by providing excellent after-sales support services.
- Liaised with other departments, ensuring seamless service delivery to customers.
- Maintained ownership of 1.5 million sales pipeline, sourcing and developing new business opportunities to drive sales.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of First Class
- Grew annual revenue by 100% with targeted sales and marketing strategy.
Education
KIrby College of Further Education
MiddlesbroughSkills
- Presentation skills
- Organisational and IT skills with good attention to detail
- Leadership excellence
- Decision-Making proficiency
- Accountability and responsibility
- Strategic capability
- Intelligent negotiation skills
- Commercial and results driven
- Excellent understanding of financial drivers
- Management skills
- Excellent communication skills
- Customer orientated with ability to build effective and constructive business relationships
- Team player with ability to develop strong networks of internal contacts
- Able to act on own initiative
- Report Writing
Certification
- BTEC in Hotel and Catering (1985)
- 765 - Youth trainers Award (1990)
- Trainer/Assessor Award (1991)
- Advanced Public Health and Hygiene (1991)
- Microsoft Excel
- One year course on computer skills
Previous career summary
I have had a variety of roles including managing a gift shop for 2 years, working as a Chef in Restaurants and Police Headquarters. I have managed staff, planned menus, organised rotas, ordered provisions, over seen the safe storage of all foodstuffs, managed costs and the stock and servicing of all vending machines. I also taught 16-18 year olds in Youth trainer settings.
Timeline
Assessment Area Manager-Scotland and North East England
Hachette Learning
2020.10 - 2026.03
Senior Assessment Consultant
Hodder Education
2017.07 - 2020.01
Business Development Executive
Cengage EMEA
2015.06 - 2017.07
Regional Sales Executive
Frog Education
2014.09 - 2015.06
Assessment Product Specialist
Hodder Education
2012.04 - 2014.09
Business Development Executive
TTS Ltd
2008.11 - 2011.08
Area Sales Executive
First Class Ltd
1996.02 - 2008.05
Area Sales Manager
First Class Ltd
1996.02 - 2008.11
KIrby College of Further Education