Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Nigel Mark Crook

Enfield,Middlesex

Summary

Seasoned professional in managing business regions with focus on growth and profitability. Bring forth ability to drive company success through strategic planning and team leadership, utilising knowledge of market trends and customer needs. Possess skill set in operational management and communication, ensuring smooth business operations and enhanced productivity.

Overview

34
34
years of professional experience

Work History

Area Manager North London & East England

Secure Meters Limited
03.2020 - 04.2025
  • Stimulate demand generation with Merchants, Contractors, Housing Associations and NHB Organizations
  • Liaised regularly with senior management to discuss operational updates and improvements.
  • Monitored competition closely, staying ahead in market trends and consumer behaviour.
  • Promote New and Existing Product range
  • Coordinated several successful marketing campaigns.
  • Implement new strategy for improved sales in Area
  • Control Rebate agreements to large National House Builder
  • Trained members of the team for improved overall productivity.
  • Approached new tasks and projects with enthusiasm and passion, increasing employee motivation and morale.
  • Addressed customer issues with compassion and professionalism, ensuring swift, successful resolution.
  • Conducted training sessions to educate employees on best practices and procedures, increasing team performance.

General Manager

Saint Gobain Building Distribution
09.2019 - 02.2020

Following company restructure and number or areas reduced while streamlining the company with the view to sell.

  • Critical to ensuring business success, worked in a supportive capacity to the Area Director to developing sales and maximise profitability.
  • Contributed to company strategy of being ‘Best Local Plumbers Merchant’.
  • Improved staff retention with Development
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Identified opportunities to improve and driving efficiencies
  • Ensured successful change management roll outs
  • Identified and resolved operational issues impacting productivity, performance or profitability.
  • Identified strengths, weaknesses, opportunities or threats and implementing sales plans
  • Delivered KPIs for your branch and support Family Branch Manages in delivery of their KPIs
  • No of branches in Family: 4
  • Built high-performing teams to achieve organisational objectives.
  • Developed strategic business plans, enhancing corporate vision and objectives.
  • Delivered results under pressure to meet tight deadlines
  • No of branches in Family: 7
  • No of staff: 27
  • Annual turnover: £12mln

Area Manager London

Saint Gobain Building Distribution
04.2017 - 08.2019
  • Maintained a budget set out for the Area, which involves approving the expenditure of lower management and requesting additional funds if necessary
  • Liaised regularly with senior management to discuss operational updates and improvements.
  • Implemented innovative strategies to boost sales and ensure maximum profitability
  • Assisted the company in reaching its financial objectives
  • Adopted sustainable practices within the organisation enhancing corporate social responsibility image.
  • Built and maintained sound working relationships with key stakeholders.
  • Responsible for the hiring and training of Staff
  • Coordinated several successful marketing campaigns and area marketing strategy.
  • Controled costs to maximize revenue
  • Completed P&L responsibility
  • Created and maintained supplier relationships
  • Regular reporting on performance of the company
  • Mentored and trained teams to achieve sales goals
  • Identified and addressed problems with staff performance.
  • Developing a thorough understanding of company products as well as competing products
  • Diagnosing problems with the running of the business and formulating effective solutions
  • Analysed sales data regularly for informed decision-making processes.
  • Regurarely assessed areas performance and developed improvement plans for the region with Regional Director.
  • No of branches in Area: 16
  • No of staff: 60
  • Annual turnover: £21mln

North London General Manager

Saint Gobain Building Distribution
03.2013 - 04.2017
  • Critical to ensuring business success, worked in a supportive capacity to the Area Director to developing sales and maximise profitability.
  • Contributed to company strategy of being ‘Best Local Plumbers Merchant’.
  • Improved staff retention with Development
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Identified opportunities to improve and driving efficiencies
  • Ensured successful change management roll outs
  • Identified and resolved operational issues impacting productivity, performance or profitability.
  • Identified strengths, weaknesses, opportunities or threats and implementing sales plans
  • Delivered KPIs for your branch and support Family Branch Manages in delivery of their KPIs
  • No of branches in Family: 4
  • Built high-performing teams to achieve organisational objectives.
  • Developed strategic business plans, enhancing corporate vision and objectives.
  • Delivered results under pressure to meet tight deadlines.
  • No of staff: 12
  • Annual turnover: £4mln

Area Support Manager

Saint Gobain Building Distribution
02.2010 - 03.2013
  • Supported the Area Director with the sales and operational performance of the Area.
  • Undertaken projects as assigned by the Area Director to drive sales and operational performance,
  • Liaised closely with stakeholders for seamless communication flow.
  • Recruitment and resourcing support
  • Achieved operational efficiency by implementing new support protocols.
  • Reviewed and development of existing company processes.
  • Supported Branch Managers with stock takes, both actual count and post stock take investigations.
  • Ensured mandatory training modules are completed by all those within the family
  • Ensured 100% Compliance, provide training where appropriate
  • Health & Safety – Ensured Company Policies are being adhered to
  • Provided induction and support to new managers when required
  • Ensured Saint Gobain required policies and procedures are implemented in all branches at all times
  • Developed and implemented national core stock range and report to Regional Director and National Executive Team
  • Reviewed of regional transport process and reporting recommendations to Regional Director

Branch Manager

Saint Gobain Building Distribution
10.2004 - 02.2010
  • Developed sales and maximising profitability of the branch through building relationships with key customers, contributing to strategy of being ‘Best Local Plumbers Merchant’
  • Improved branch productivity by implementing efficient work schedules.
  • Implemented and delivered local sales plan to drive margin and sales growth using local knowledge.
  • Ensured branch met all regulatory requirements for safe operation.
  • Built and developed strong relationships with key customers and suppliers, liaising with Contract Sales Manager, Category and other internal stakeholders as required
  • Monitored branch performance and deliver effective plans and activities to rectify under-performance
  • Ensured all employees in the branch are appraised, coached and developed
  • Delivered of KPI’s, in particular Sales, PBIT, Margin, Customer NPS, Stock, Productivity and Debtors
  • Worked with inventory team to identify and manage stock levels
  • Ensured the development of team’s product knowledge
  • Key holder responsibilities

Buyer

Fayers
05.2003 - 10.2004
  • Boosted supplier relationships by negotiating contracts and terms.
  • Established efficient procurement processes for improved supply chain management.
  • Streamlined inventory control with regular stock checks and updates.
  • Handled vendor disputes professionally; preserved good business relations.
  • Reviewing order log & schedules
  • Monitored delivery progress and contacted clients and suppliers to minimise delivery delays.
  • Established delivery schedules it keep 5 branches fully stocked.

Operations Manager

Fayers
04.2000 - 05.2003
  • Improved operational efficiency by streamlining processes and implementing strategic plans.
  • Optimised workflow procedures with strategic planning and team coordination.
  • Day to day running of warehouse that supplies all Fayers Builders and Plumbers Merchants customer base via their Sales Call Centre
  • Liaised with stakeholders for transparent communication and better decision making.
  • Duties included Management of Warehouse and Transport Staff (approx 20)
  • Reduced overhead costs through efficient resource allocation and budget management.
  • Identified bottlenecks, implemented solutions, increased productivity.
  • Managed vendor relationships to ensure timely delivery of services.
  • Translated senior management directives into actionable front-line policies and implemented changes with staff.
  • Organised financial and operational data to help with yearly budgeting and planning.
  • Coordinated hiring, recruitment and training strategies to build successful team

Temporary positions

Reed Employment
08.1999 - 04.2000
  • Variety of temporary positions

Senior area operations manager

Shell Oil NZ Ltd
Wanganui, New Zealand
01.1991 - 07.1999
  • Defined business strategies and roadmaps to drive performance across sales, promotions and marketing.
  • Conducted regular performance reviews, leading to increased staff satisfaction.
  • Managed budgets effectively, maintaining financial health of designated area stores.
  • Developed robust sales strategies to maximise revenue generation.
  • Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
  • Optimised sales methods to best engage, acquire and retain customers.

Education

Diploma - Dairy science

Massey University

A’Level - English, Maths, Biology and History

Wanganui Collegiate

Skills

  • Accountability and responsibility
  • Strategic visioning
  • Employee management
  • Product knowledge
  • Resilience and adaptability
  • Change implementation acumen
  • Influential communication
  • Salesforce CRM
  • KPI performance management
  • Business development and planning

Personal Information

Date of birth: 10/02/66

Timeline

Area Manager North London & East England

Secure Meters Limited
03.2020 - 04.2025

General Manager

Saint Gobain Building Distribution
09.2019 - 02.2020

Area Manager London

Saint Gobain Building Distribution
04.2017 - 08.2019

North London General Manager

Saint Gobain Building Distribution
03.2013 - 04.2017

Area Support Manager

Saint Gobain Building Distribution
02.2010 - 03.2013

Branch Manager

Saint Gobain Building Distribution
10.2004 - 02.2010

Buyer

Fayers
05.2003 - 10.2004

Operations Manager

Fayers
04.2000 - 05.2003

Temporary positions

Reed Employment
08.1999 - 04.2000

Senior area operations manager

Shell Oil NZ Ltd
01.1991 - 07.1999

A’Level - English, Maths, Biology and History

Wanganui Collegiate

Diploma - Dairy science

Massey University
Nigel Mark Crook