Summary
Overview
Work history
Education
Skills
Personal Information
Affiliations
Timeline
Generic
Andy  Williams

Andy Williams

Taplow

Summary

Accomplished professional with expertise in client and partner management, partnership development, and onboarding. Demonstrates a results-driven approach with a strong focus on new business acquisition and pipeline management. Skilled in contract negotiation, sales training, and development, with extensive B2B sales expertise. Committed to leveraging skills to drive business growth and foster long-term partnerships.

Overview

22
22
years of professional experience

Work history

Partner Development Director

Southern Communications Group
Basingstoke, Hampshire
06.2024 - Current
  • Managed relationships with existing partners to enhance service sales.
  • Engaged actively with potential new partners to expand market reach.
  • Onboarded new clients onto the portal for product sales.
  • Acquired customer bases from current partners to increase client portfolio.

Lead Generation Director

Southern Communications Group
Basingstoke, Hampshire
02.2021 - 06.2024
  • Drove new business initiatives by leading team of 20-30 business development managers and 4-6 field sales representatives.
  • Exceeded sales goals through development of targeted sales strategies and plans.
  • Cultivated strong supplier relationships while executing impactful sales presentations for prospective clients.
  • Monitored team performance, providing effective training to meet sales targets.
  • Supervised and mentored over 25 employees on the sales floor to enhance skills.
  • Established comprehensive interview processes to attract qualified candidates.
  • Oversaw financial planning to maintain organisational fiscal stability.

Spearheaded collaborative sales meetings to share best practices.

Sales manager

Southern Communications Group
Basingstoke, Hampshire
01.2011 - 06.2021
  • Devised successful sales pitches for significant conversion rates.
  • Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
  • Pioneered the implementation of CRM systems for improved data management and customer relations.
  • Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
  • Managed key accounts, resulting in consistent revenue generation.
  • Streamlined sales processes to enhance team productivity.
  • Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
  • Enhanced market penetration with effective territory management.
  • Created induction plan for all new sales starters
  • Drove cross-selling initiatives across various departments; resulted in a wider range of services being provided per client.

Field sales consultant

Southern Communications Group
Basingstoke, Hampshire
04.2009 - 06.2011
  • Built strong relationships with key decision-makers to secure repeat business.
  • Liaised effectively between customers and internal teams for smooth order processing and delivery schedules.
  • Identified and secured new sales opportunities to consistently achieve performance targets.
  • Trained junior team members to improve overall performance of the sales team.
  • Presented product benefits to prospective customers, resulting in boosted sales figures.
  • Boosted sales for the company through targeted product demonstrations to potential clients.
  • Monitored sales market activity to remain ahead of competitors.
  • Successfully closed deals with high-profile clients through skilled negotiation tactics,.

Business development manager

Southern Communications Group
Basingstoke, Hampshire
05.2007 - 05.2009
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Assessed competitor activities for strategic positioning.
  • Negotiated and approved lucrative prices and contracts, boosting growth.
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Consistently exceeded revenue targets through new account development.

Roofer

P J Smith Roofing
Basingstoke, Hampshire
01.2004 - 05.2007
  • Utilised latest industry techniques to deliver high-quality results.
  • Prepared surfaces to execute repairs, modifications and installations.
  • Inspected completed work carefully to ensure adherence to quality standards.
  • Adhered strictly to local building codes during all roofing works,.

Education

Richard Aldworth School
06-2000

Skills

  • Client and partner management
  • Partnership development and onboarding
  • Results-driven approach
  • New business acquisition
  • Pipeline management
  • Contract negotiation
  • Sales training and development
  • B2B sales expertise

Personal Information

Affiliations

  • Massive THFC fan! Audere Est Facere!

Timeline

Partner Development Director

Southern Communications Group
06.2024 - Current

Lead Generation Director

Southern Communications Group
02.2021 - 06.2024

Sales manager

Southern Communications Group
01.2011 - 06.2021

Field sales consultant

Southern Communications Group
04.2009 - 06.2011

Business development manager

Southern Communications Group
05.2007 - 05.2009

Roofer

P J Smith Roofing
01.2004 - 05.2007

Richard Aldworth School
Andy Williams