Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Andy  Williams

Andy Williams

Sales Director
Taplow

Summary

Sales Director offering 18-year background in B2B sales and account management. In-depth understanding of the sales cycle process. Very strong leader focused on generating new business as well coaching other to excel in there role.

Overview

22
22
years of professional experience
5
5
years of post-secondary education

Work History

Partner Development Director

Southern Communications Group
Basingstoke, Hampshire
06.2024 - Current
  • Look after existing Partners who sell our services as well as actively engaging with potential new Partners.


  • Onboarding new clients to our portal where they can sell our products.


  • Buying out customer bases from our existing partner.


  • Driving new logos/Clients to the Group.

Lead Generation Director

Southern Communications Group
Basingstoke, Hampshire
02.2021 - 06.2024
  • Leading a team of 20-30 business development managers as well as 4-6 field sales in driving new business for the group


  • Exceeded sales goals and improved profitability by developing sales

strategies and business plans according to market trends.


  • Drove business development by cultivating strong supplier

relationships and executing benefit-oriented sales presentations to

prospects.


  • Monitored sales team performance and provided effective training to

help reach sales targets.


  • Supervised, coached, and mentored a sales floor of over 25 employees.

Created a new interview process to ensure bringing in the right

candidates.


  • Oversaw financial planning, ensured fiscal stability of the organisation.

planning.


  • Spearheaded sales meetings with staff, division president, closing

coordinator and construction manager to share best practices for

process improvements.

Sales manager

Southern Communications Group
Basingstoke, Hampshire
01.2011 - 06.2021
  • Devised successful sales pitches for significant conversion rates.
  • Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
  • Pioneered the implementation of CRM systems for improved data management and customer relations.
  • Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
  • Managed key accounts, resulting in consistent revenue generation.
  • Streamlined sales processes to enhance team productivity.
  • Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
  • Enhanced market penetration with effective territory management.
  • Created induction plan for all new sales starters
  • Drove cross-selling initiatives across various departments; resulted in a wider range of services being provided per client.

Field sales consultant

Southern Communications Group
Basingstoke, Hampshire
04.2009 - 06.2011
  • Built strong relationships with key decision-makers to secure repeat business.
  • Liaised effectively between customers and internal teams for smooth order processing and delivery schedules.
  • Identified and secured new sales opportunities to consistently achieve performance targets.
  • Trained junior team members to improve overall performance of the sales team.
  • Presented product benefits to prospective customers, resulting in boosted sales figures.
  • Boosted sales for the company through targeted product demonstrations to potential clients.
  • Monitored sales market activity to remain ahead of competitors.
  • Successfully closed deals with high-profile clients through skilled negotiation tactics,.

Business development manager

Southern Communications Group
Basingstoke, Hampshire
05.2007 - 05.2009
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Assessed competitor activities for strategic positioning.
  • Negotiated and approved lucrative prices and contracts, boosting growth.
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Consistently exceeded revenue targets through new account development.

Roofer

P J Smith Roofing
Basingstoke, Hampshire
01.2004 - 05.2007
  • Utilised latest industry techniques to deliver high-quality results.
  • Prepared surfaces to execute repairs, modifications and installations.
  • Inspected completed work carefully to ensure adherence to quality standards.
  • Adhered strictly to local building codes during all roofing works,.

Education

Richard Aldworth School
Basingstoke, Hampshire
09.1995 - 06.2000

Skills

Client management

undefined

Interests

The Mighty Spurs! Audere Est Facere!

Timeline

Partner Development Director

Southern Communications Group
06.2024 - Current

Lead Generation Director

Southern Communications Group
02.2021 - 06.2024

Sales manager

Southern Communications Group
01.2011 - 06.2021

Field sales consultant

Southern Communications Group
04.2009 - 06.2011

Business development manager

Southern Communications Group
05.2007 - 05.2009

Roofer

P J Smith Roofing
01.2004 - 05.2007

Richard Aldworth School
09.1995 - 06.2000
Andy WilliamsSales Director