Andrew Gonzalez
Tidworth,Wilts
Summary
Channel and partner leader with over 15 years of experience in driving indirect revenue growth within technology sector ecosystems, including MSP, VAR, and distribution. Demonstrated success in SaaS, IaaS, VDI, and DaaS solutions through effective partner-led go-to-market strategies that enhance market reach and accelerate pipeline development. Expertise in creating structured partner programs that empower technical and sales teams, along with executing joint campaigns with major cloud platforms. Recognized for consistently surpassing targets and enhancing partner engagement through robust commercial models and collaborative ecosystem initiatives.
Overview
16
16
years of professional experience
Work History
Channel Manager – UK & Ireland
10ZiG Technology
01.2020 - Current
- My key skills are in relationship building within both internal and external stakeholders. Building relationships based on support, with regular face to face and virtual meetings. Arranging regular updates, running competitions and also football FPL with regular prizes all to gain more mind share and promote stronger relationships. Responsible for developing and expanding the partner ecosystem across the UK, Ireland and Spain for VDI, cloud workspace software, and endpoint solutions. Created a new two tier partner program from scratch designing a sales and technical accreditation program – a rewards and incentives program. Developing an enablement strategy focusing on recognition and reward.
- Grew channel-sourced revenue by 35% within four years.
- Expanded partner ecosystem across MSPs, VARs and system integrators.
- Executed joint GTM initiatives with Omnissa/VMware and Microsoft Azure to drive VDI adoption.
- Developed structured partner program including certifications, incentives and business planning frameworks.
- Delivered technical bootcamps, enablement sessions and quarterly webinars to improve partner readiness and upsell success.
- Managed distributor relationships, pipeline reviews, and deal registration processes.
Channel Manager – UK & Ireland
Kodak Alaris
01.2017 - 01.2020
- Managed major reseller and distribution relationships including Softcat, CDW, Insight and CCS, driving revenue growth through channel activation and partner enablement.
- Increased annual revenue from £1.5M to £2M YoY.
- Achieved 130% of target and earned President’s Club Award (2019).
- Increased market share by 25% through partner-led campaigns and promotions.
- Delivered partner training and enablement programs resulting in 30% revenue uplift.
Business Development Manager (Fujitsu PFU Vendor Role)
Northamber
01.2015 - 01.2017
- Vendor-funded BDM role focused on expanding reseller engagement and driving sales pipeline across the MSP and VAR ecosystem.
- Achieved 115% of annual sales target.
- Expanded partner network and delivered joint marketing campaigns.
- Supported growth of the AV division, delivering ~30% increase in revenue.
Senior Account Manager
Origin Storage
01.2011 - 01.2015
- Managed key reseller accounts and drove OEM storage sales across Tier 1 vendors including Dell, HP, and Lenovo.
- Achieved Top Sales Achievement Award (2014).
- Delivered £30K gross profit per month with a 74% close rate.
- Secured ~5 new reseller contracts per quarter.
- Led internal sales operations including WIP meetings, CRM reporting and forecasting.
Account Manager
Misco
01.2010 - 01.2011
- Increased sales by 25% through new business development and account reactivation.
- Consistently exceeded KPIs for outbound activity, quotes and new customer acquisition.
Education
Bishop Thomas Grant Sixth Form
Skills
- Channel Sales
- MSP/VAR Development
- Distribution Management
- Partner Enablement
- Deal Registration
- Pipeline Development
- Joint GTM Campaigns
- Incentives & Certifications
- Sales Training & Webinars
- MDF Planning
- Cloud Sales (SaaS, IaaS, VDI, DaaS)
- Microsoft Azure
- AWS Partner Programs
- VMware / Omnissa Ecosystem
- Cloud Licensing Models
- Partner Relationship Management (PRM)
- HubSpot CRM
- Business Planning
- Territory Management
- Revenue Forecasting
- Channel development
- Partner enablement
- Relationship management
- Revenue growth
- Joint marketing
- KPI tracking
- Microsoft office suite proficiency
- Positive attitude
- Decision making
- Relationship-building
- Product knowledge
- Customer engagement
- B2B sales expertise
- Self-motivation
Accomplishments
- President’s Club Award, 2019-01-01, Recognised for exceptional channel sales performance and significant contribution to annual revenue growth.
- Top Sales Person, 2014-01-01, Highest revenue performance across the sales team, exceeding targets and driving strong new customer acquisition.
- Top Sales Achievement Award, 2014-01-01, Awarded for consistently exceeding sales goals and delivering outstanding customer engagement.
Custom Section
- Partner Relationship Management (PRM)
- HubSpot CRM
- Business Planning
- Territory Management
- Revenue Forecasting
Websites, Portfolios and Profiles
linkedin.com/in/andy-gonzalez-67bb0022/
References
Available upon request
Languages
Spanish
Upper Intermediate
B2
Interests
- Hiking
- Cars
- Travel
Timeline
Channel Manager – UK & Ireland
10ZiG Technology
01.2020 - Current
Channel Manager – UK & Ireland
Kodak Alaris
01.2017 - 01.2020
Business Development Manager (Fujitsu PFU Vendor Role)
Northamber
01.2015 - 01.2017
Senior Account Manager
Origin Storage
01.2011 - 01.2015
Account Manager
Misco
01.2010 - 01.2011
Bishop Thomas Grant Sixth Form