Andrew Ellis
Leeds,West Yorkshire
Summary
I am a professional marketing leader with 25 years experience of delivering innovative, audience-based marketing strategies that successfully deliver results. I thrive on leading teams to tackle complex marketing challenges, using the latest industry tools and techniques.
Overview
31
31
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work History
Head of labour market marketing & communications
DWP
Leeds
08.2023 - Current
- Led insight-based strategies and large-scale integrated marketing campaigns targeting businesses and jobseekers to help people find work.
- Developed innovative online, press and TV media partnerships.
- Led development of a successful website providing job search advice that has helped millions of people look for work.
- Led team development to create a high performing team.
- Used latest industry techniques to ensure message cut-through.
Head of UC and Labour Market Communications
DWP
Leeds
08.2021 - 07.2022
- Led delivery of a successful Jobhelp TV campaign to motivate people back to work post-pandemic.
- Led successful strategy and campaign development for Move to Universal Credit in partnership with HMRC.
- Led innovative Universal Credit media partnerships.
- Successfully used evidence to influence Universal Credit Programme decision-making.
Head of Universal Credit Communications
DWP
Leeds
07.2012 - 07.2021
- Led evolution of the Department's Universal Credit communications strategy, adapting the approach as the caseload and external environment continued to change.
- Led the successful Opening up work, UC Uncovered and Understanding Universal Credit campaigns.
- Led development and maintenance of the Understanding Universal Credit website.
- Led development of an integrated customer communications strategy, with a focus on DWP's holistic service offer.
Represented DWP Communications at Work and Health Executive Team.
Senior Communications Manager
DWP
Leeds
05.2005 - 06.2012
- Led high profile initiatives covering across the entire DWP portfolio and audiences.
- Led the successful £8 million 'No ifs, No buts' anti-fraud TV campaign.
Delivered DWP's most effective Pension Credit take up campaign to date.
- Led the £10million Workplace Pensions TV campaign - 'I'm in', engaging with celebrities directly to persuade them to feature in the TV ad for no fee.
Senior Customer Experience Manager
Jobcentre Plus
Sheffield
07.2000 - 04.2005
- Senior Communications Manager leading on labour market communications strategy and communications to support the introduction of Jobcentre Plus.
New Deal Briefing Manager
Department for Education and Skills
London
01.1998 - 06.2000
- Responsible for a range of Ministerial briefing and parliamentary business relating to the introduction of the New Deal employment scheme.
Executive Officer
Employment Service
Gravesend
09.1993 - 12.1998
- Carried out a wide range of Jobcentre roles including customer adviser, finance officer, customer services manager.
Education
Bachelor of Arts - Business and Marketing
Sheffield Hallam University
Sheffield 09.1989 - 05.1993
A-Levels - 4 A levels Economics (A), Maths (C), History (D) and General Studies (D)
Joseph Rowntree School
York 09.1987 - 05.1989
GCSEs - 11 O levels/GCSEs including 6 As
Joseph Rowntree School
York 09.1982 - 05.1987
Skills
- Research and insight specialist
- Marketing strategy development
- Creative development
- Media planning
- Evaluation
- Operational delivery
Certification
I have a Diploma in Marketing and I am a full member of the Chartered Institute of Marketing.
Timeline
Head of labour market marketing & communications
DWP
08.2023 - Current
Head of UC and Labour Market Communications
DWP
08.2021 - 07.2022
Head of Universal Credit Communications
DWP
07.2012 - 07.2021
Senior Communications Manager
DWP
05.2005 - 06.2012
Senior Customer Experience Manager
Jobcentre Plus
07.2000 - 04.2005
New Deal Briefing Manager
Department for Education and Skills
01.1998 - 06.2000
Executive Officer
Employment Service
09.1993 - 12.1998
Bachelor of Arts - Business and Marketing
Sheffield Hallam University
09.1989 - 05.1993
A-Levels - 4 A levels Economics (A), Maths (C), History (D) and General Studies (D)
Joseph Rowntree School
09.1987 - 05.1989
GCSEs - 11 O levels/GCSEs including 6 As
Joseph Rowntree School
09.1982 - 05.1987
I have a Diploma in Marketing and I am a full member of the Chartered Institute of Marketing.
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