Amy Lovell

Role Overview:

Accountable for leading sales and marketing strategy for a Microsoft-centric managed IT services provider. Responsible for revenue growth, pipeline performance, partner strategy, and enterprise account ownership, reporting directly to the Managing Director.

Key Achievements

• Led the Sales and Marketing function for a Microsoft-centric Managed IT Services provider, driving strategic growth and revenue performance.
• Oversaw annual turnover growth of 30%, through consultative sales strategies and expanded market reach.
• Introduced structured sales processes, KPIs and performance management, significantly improving pipeline visibility and team effectiveness.
• Delivered multi-channel marketing campaigns (webinars and in-person events), generating a qualified pipeline, leading to an increase in new business wins
• Substantially expanded the company’s partner network, strengthening vendor relationships and opening new commercial opportunities.
• Worked cross-functionally at senior leadership level, reporting directly to the Managing Director and influencing business-wide decisions.

Role overview:

• Held full commercial ownership of strategic enterprise accounts, including revenue, margin and contract performance.
• Acted as a senior commercial lead, influencing customer IT strategy and long-term investment decisions.

Key achievements:

• Delivered annual margin of £600k–£800k, consistently exceeding commercial targets.
• Led high-value negotiations and complex contract renewals, securing profitable long-term agreements.
• Strengthened Bechtle’s position within key enterprise accounts through strategic account planning and executive engagement.

Role overview:

• Managed large-scale UK enterprise and international customer accounts across multiple territories.
• Delivered complex, multi-vendor IT solutions, coordinating with internal and external stakeholders.

Key achievements:

• Ranked in the top sales team in the business and consistently one of the top three sales performers in the UK.
• Successfully expanded enterprise accounts through strategic upselling and cross-selling.
• Built trusted relationships with senior stakeholders, becoming a go-to account lead for high-value customers.

Role overview:

• Responsible for identifying, winning and developing new customer accounts within the SME space.
• Managed the full sales lifecycle from prospecting through to delivery and ongoing account growth.

Key achievements:

• Built an account base from zero, establishing a sustainable pipeline of recurring business.
• Developed strong, long-term client relationships that generated consistent revenue growth.
• Quickly exceeded performance expectations, leading to promotion into enterprise-level sales roles.