Alistair Roy
READING,Berkshire
Summary
Results-driven professional with expertise in customer service excellence, financial budgeting, and revenue growth strategies. Skilled in market and competitive analysis, complex negotiations, and pipeline management to drive business success. Adept at project coordination and management, leveraging assertive leadership and a proactive approach to achieve organisational goals. Demonstrates persuasive communication, time-management, and self-motivation to foster new account development and deliver measurable outcomes. Committed to utilising strategic insights for sustained growth while maintaining a positive attitude in dynamic environments. Having keen ability to inspire teams and drive sales growth. Possesses strong leadership and communication skills, along with deep understanding of customer needs. Committed to delivering significant revenue increases and fostering long-lasting client relationships.
Overview
26
26
years of professional experience
Work history
Project manager
Steinwood
READING, Berkshire
2025.08 - 2026.02
- Fostered supportive workplace culture, significantly boosting team productivity.
- Developed comprehensive project plans to ensure successful execution and delivery.
- Led cross-functional teams to achieve project goals within deadlines.
- Encouraged collaboration among team members for innovative project solutions.
- Mitigated potential risks to safeguard against project pitfalls.
- Ensured effective resource allocation through meticulous project scheduling.
- Facilitated smooth transitions between project stages for seamless progression.
- Planned staff and resources within business budgets to minimise expenditure.
Sales manager
Drainfast
Alton, Hampshire
2020.07 - 2025.01
- Supported front-line sales teams with well-coordinated administrative operations.
- Enhanced market penetration with effective territory management.
- Negotiated lucrative contracts to secure long-term client commitment.
- Optimised sales methods to best engage, acquire and retain customers.
- Grew annual revenue with a targeted sales and marketing strategy.
- Implemented training programmes, improving team performance levels.
- Led high-performance sales teams, ensuring achievement of targets.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Maintained ownership of the sales pipeline, sourcing and developing new business opportunities to drive sales.
- Managed key accounts, resulting in consistent revenue generation.
- Analysed sales reports to identify trends and update strategies.
- Boosted gross margin percentages by initiating cost-saving measures.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Streamlined sales processes to enhance team productivity.
- Managed team of 18 staff, driving performance with motivational strategies to exceed sales targets.
- Improved bottom-line results with meticulous budget control.
- Managed teams by overseeing hiring, training and professional growth of employees.
Area sales manager
Drainfast
Alton, Hampshire
2014.02 - 2020.07
- Oversaw regional sales operations to ensure alignment with corporate objectives.
- Collaborated cross-functionally, enhancing internal communication and teamwork.
- Fostered positive relationships with customers to enhance loyalty and retention.
- Developed new territories, expanding company reach and market share.
- Managed client relationships from early stages of sales process through to post-sales
- Generated new leads and opportunities to maximise revenue.
- Built long-term relationships with customers and generated referrals from existing clients.
- Built focused new client networks, growing business opportunities and increasing revenue possibilities.
- Conducted competitive analysis to identify and capitalise on business opportunities.
- Maintained awareness of latest industry trends, product knowledge and sales techniques.
- Strengthened profit opportunities through targeted customer relationship development, continually meeting sales objectives.
- Directed staff recruitment to build a high-performing sales team.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Presented sales reports at board meetings, influencing future strategy decisions.
- Leveraged strategic networking to create new business opportunities.
Sales
Charter
READING, Berkshire
2013.09 - 2014.02
- Collaborated with sales teams to ensure seamless transition from sales to aftercare process.
- Developed competitive sales quotes and followed up to convert quotes to sales.
- Managed client relationships from early stages of sales process through to post-sales
- Delivered sales presentations to potential customers resulting in increased sales.
Project manager
Charter
READING, Berkshire
2010.10 - 2013.09
- Established and nurtured key business contacts to maximise client exposure.
- Fostered a positive work environment, enhanced team productivity substantially.
- Led cross-functional teams to achieve project goals on time.
- Streamlined processes using lean methodologies, improved operational efficiency significantly.
- Updated databases with current client, contract and service agreements.
- Managed budgets diligently, controlled unnecessary expenditure on projects.
- Managed contract negotiations between clients, seeking mutually beneficial outcomes.
- Developed comprehensive project plans for successful execution and delivery.
- Steered teams through complex project phases to successful completion.
- Mitigated potential risks effectively, safeguarded against possible pitfalls within projects.
- Made sure contractual obligations were met ahead of agreed service delivery.
- Promoted continuous improvement by problem-solving and sharing suggestions to optimise team operations.
- Displayed energy and enthusiasm in fast-paced environment.
Project Sales
Office Principles
READING, Berkshire
2007.02 - 2010.10
- Enhanced client relationships by providing efficient project solutions.
- Collaborated with technical team to understand product specifications.
- Met challenging sales targets without compromising on quality.
- Managed complex sales projects, ensured timely completion.
Sales
AES
Didcot, Oxfordshire
2003.06 - 2007.02
Sales
MHT
Basingstoke, Hampshire
2000.04 - 2003.06
Education
Delbridge Sales Management Course
Delbridge advanced Sales course
Skills
- Customer service excellence
- Financial budgeting
- Revenue growth strategies
- Market and competitive analysis
- Complex negotiations
- Time-management
- Persuasive communication
- Pipeline Management
- Positive attitude
- New account development
- Project coordination
- Proactive approach
- Assertive leadership
- Project Management
- Self-motivation
Timeline
Project manager
Steinwood
2025.08 - 2026.02
Sales manager
Drainfast
2020.07 - 2025.01
Area sales manager
Drainfast
2014.02 - 2020.07
Sales
Charter
2013.09 - 2014.02
Project manager
Charter
2010.10 - 2013.09
Project Sales
Office Principles
2007.02 - 2010.10
Sales
AES
2003.06 - 2007.02
Sales
MHT
2000.04 - 2003.06
Delbridge Sales Management Course
Delbridge advanced Sales course