ALINA LAVRIJENKO
London
Summary
Motivated Performance Marketing Manager with 10 years of experience, recognised for assessing operational
needs and developing solutions to save costs, improve revenues and drive customer satisfaction. Resourceful
and well-organised. Certified by Google Ads. Takes responsibility for strategy, budgets and effective team
communication. Participant of specialized conferences on marketing and contextual advertising (including from
Google, Yandex). As well as a speaker. Takes on a challenging new role harnessing interpersonal skills,
collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
13
13
years of professional experience
2010
2010
years of post-secondary education
Work history
PPC Specialist
Prism Marketing Group
London
12.2022 - 08.2023
- Lead generation from Google Ads, Bing Ads.
- Creating, optimising, monitoring, analysing, and fine-tuning advertising campaigns based on CPL.
- Analysing the effectiveness of advertising campaigns by Google Analytics and internal reports.
- Working with Landing Pages: Set up the technical assignments for LP. Development of hypotheses and their testing for optimisation.
Performance Marketing Manager (PPC)/ Team Lead
Treeum
Kyiv
09.2017 - 11.2022
- Company Overview: FinTech - treeum.net, finance.ua, salesdoubler.pro/en/
- Product scaling and increased market coverage.
- Customer acquisition and revenue growth.
- Driving traffic and lead generation from Google Ads, Facebook Ads, Yandex Direct.
- Creating, optimising, monitoring, analysing, and fine-tuning advertising campaigns based on ROI, EPC, LTV.
- Scaled the number of leads for different projects (Solar Panels, Solicitors, Constructions, B2B leads etc.).
- Achievement of goals and indicators.
- FinTech - treeum.net, finance.ua, salesdoubler.pro/en/
Performance Marketing Manager (PPC)
Shopping club "LeBoutique"
Kyiv
03.2015 - 08.2017
- Company Overview: e-commerce - leboutique.com
- Customer acquisition through Google AdWords, Yandex Direct, Vkontakte, Facebook, Instagram, RB Mail.ru (mail.ru, odnoklassniki.ru), Target.my.com, Mediatraffic, Click Frog.
- Optimization, monitoring, analysis and fine-tuning of advertising campaigns based on ROI, CAC, LTV indicators.
- Monitoring of high-quality registrations, and stable ROI.
- Drawing up reports on advertising campaigns.
- Creation of Landing Pages in 1C.
- Regular A / B testing of LP, ads.
- Promotion of the mobile application.
- E-commerce - leboutique.com
PPC Manager
Digital agency "C-Format"
Kyiv
08.2014 - 03.2015
- Company Overview: cf.digital/en/
- Creation, launch and effective management and optimization of advertising campaigns in GoogleAdWords, YandexDirect, targeted advertising in social networks (Vkontakte, Facebook, Instagram).
- Setting up the GoogleAnalytics analytics system.
- Placing teaser ads.
- Development of commercial proposals and strategies for advertising campaigns.
- Drawing up reports, and presentations on advertising campaigns.
- Development of recommendations for landing pages.
- Cf.digital/en/
PPC Specialist
Digital agency "Brainberry"
Kyiv
07.2013 - 07.2014
- Company Overview: brainberry.ua
- Creation, launch and maintenance of advertising campaigns in GoogleAdWords, YandexDirect, targeted advertising in social networks (Vkontakte, Facebook).
- Development of media plans and strategies for advertising campaigns.
- Analysis of the effectiveness of advertising campaigns and their optimization based on it.
- Drawing up reports, and presentations on advertising campaigns.
- Successful advertising campaigns with large budgets and for such clients as Kyivstar, MTC (Vodafone), Intertop, Autotrading, DEC education, MasterCard, Nadra Bank and others.
- Brainberry.ua
Marketing Specialist
Technoprostir company
Khmelnyckyi
01.2011 - 05.2013
Sales Consultant
Technoprostir company
Khmelnyckyi
08.2010 - 01.2011
Education
MASTER'S DEGREE - Enterprise Economics
Khmelnytskyi National University
Skills
- Google Ads
- Google Analytics
- Facebook Ads
- AI technologies
- Google Optimize
- Digital Marketing
- Social Media Marketing
- Data analysis
- Strategic thinking
- Decision-Making Skills
- Digital strategy development
- Team leadership
- ROI optimisation
Additional Information
Responsibility, dedication, a sense of justice and beauty, effective team interaction, the ability to promote ideas and leads, communication skills, creativity, initiative, an analytical mindset, I quickly learn new things and have the ability to self-study.
Timeline
PPC Specialist
Prism Marketing Group
12.2022 - 08.2023
Performance Marketing Manager (PPC)/ Team Lead
Treeum
09.2017 - 11.2022
Performance Marketing Manager (PPC)
Shopping club "LeBoutique"
03.2015 - 08.2017
PPC Manager
Digital agency "C-Format"
08.2014 - 03.2015
PPC Specialist
Digital agency "Brainberry"
07.2013 - 07.2014
Marketing Specialist
Technoprostir company
01.2011 - 05.2013
Sales Consultant
Technoprostir company
08.2010 - 01.2011
MASTER'S DEGREE - Enterprise Economics
Khmelnytskyi National University
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