ANKUR GUPTA
London
Summary
Innovative Brand Manager with knack for developing compelling campaigns that boost brand awareness and drive customer engagement. Successfully led cross-functional teams to deliver impactful marketing strategies, resulting in significant market share growth and enhanced brand loyalty. Known for creating cohesive brand narratives and fostering strong cross-functional relationships.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Brand Manager – Wafer and Kids Portfolio
Mondelez International
Mumbai
10.2022 - 12.2024
- Build brand love through strategic communication, activation and innovation initiatives
- Refined brand proposition for Cadbury Perk and Cadbury Lickables unlocking new areas of growth;
- Launched new SKUs of Cadbury Perk and Cadbury Gems expanding presence in focused markets;
- Lead product renovation for Cadbury Perk and Cadbury Lickables resulting in improved taste credentials;
- Launched thematic communication for Cadbury Perk, Cadbury Gems and Cadbury Lickables;
- Activated multiple Cadbury Gems digital campaigns during off-season amongst mothers and kids (Launched first ever NFT campaign for Mondelez International);
- Prepared framework for hyper personalized communication on Cadbury Perk leading to improved resonance and brand engagement amongst key audience
- Managed brand P&L to ensure financial health and stability
- Drafted annual brand plans (AOP) aligning all key stakeholders for cohesive strategy
- Led partnerships with Creative and Media agency to improve brand visibility
- Facilitated seamless operations between cross functional teams to drive efficiency
- Managed Celebrity brand ambassadors for heightened brand recognition
- Monitoring and initiating corrective steps on Brand Health and business growth metrics
- Manage & deploy A&C budgets to support strategic goals
Client Services Director
Ogilvy
Mumbai
07.2019 - 10.2022
- Drafted brand strategies and managed daily operations for Mondelez, Unilever, and Kimberly Clark accounts.
- Launched new brand positioning for Clinic Plus (Unilever) and Huggies (Kimberly Clark)
- Nurtured strong relationships with clients, internal stakeholders, technology partners, production companies, and media agencies.
- Forecasted business growth, achieving year-on-year increases by 12-15% in revenue.
- Delivered award-winning campaigns that significantly enhanced brand recognition.
- Winner of Cannes Lion, D&AD, LIA and many other International Awards
- Guinness World Record holder for Cadbury Gems campaign
- Led team of seven colleagues across multiple businesses.
Client Services Director
Cheil
New Delhi
09.2017 - 01.2019
- Account lead on Samsung (mass segment mobile phones) and Apollo Munich Health Insurance valued
- Launched Global campaign for Samsung mass segment mobile handset with teams from UK, LATAM and South-East Asia region.
- Oversaw all consumer facing communications, ensured consistency in messaging across various platforms.
- Collaborated closely with marketing teams to develop innovation across all communication channels.
General Manager
Scanad (Part of JWT – Now VML)
Rwanda and Tanzania
03.2015 - 08.2017
- Served as office head and strategy lead for Airtel, Vodafone, UNICEF, I&M Bank, Unilever and Colgate
- Developed business forecast that consistently achieved revenue targets
- Led team of 12 direct and 30 indirect team members split across multiple offices.
- Drove brand strategy initiatives for Heineken, Airtel, Prime Insurance, I&M Bank and UNICEF
- Secured significant new business wins including UNICEF, I&M Bank, Colgate, Heineken
- Achieved 110% revenue growth and 45% profit growth
Brand Manager
Max Bupa Health Insurance
New Delhi
03.2014 - 02.2015
- Established and maintained consistent brand messaging across multiple platforms
- Developed Brand Positioning and activation strategies, achieving 3.5x growth in policy sales;
- Launched integrated multimedia campaigns improving brand metric scores significantly
- Led cross-departmental teams to ensure successful product launches
- Created compelling content strategies to boost consumer engagement.
- Ensure compliance with regulatory bodies to mitigate risks
- Oversaw budgeting processes to optimize expenditures and maximise profitability
Account Director
Ogilvy
New Delhi
10.2010 - 02.2014
- Developed brand strategy for India's largest IMFL brand – Royal Stag and Royal Stag Barrel Select
- Winner of Clio, D&AD, Ad Fest and many other international awards for 100 Pipers.
- Launched Jameson in India
- Authored strategy for ‘Clean India' initiative in partnership with UNICEF
- Introduced Honda Jazz in India
- Formulated brand strategy for Voltas to enhance brand relevance
- Winner of Effie's
- Implemented launch of PFRDA NPS saving scheme as part of Government initiative
Education
Bachelor of Commerce - Marketing, Economics
Symbiosis Society's College of Arts, Commerce and Science
Pune 06.2003 - 03.2006
A-Levels - Economics, Accountancy
Don Bosco School
Kolkata, India 04.2001 - 03.2003
Skills
- Brand strategy and positioning
- Creativity and innovation
- Multi-channel campaigns
- Digital marketing expertise
- Communication proficiency
- Project management
- Stakeholder management
- Commercial acumen
Accomplishments
Winner at Cannes Lion, London International Awards, The One Show, Effie's
Affiliations
- Movies, Cooking and Yoga
Certification
Behavioural Economics
Ogilvy Consulting UK
Issued March 2021
Languages
English
Fluent
Hindi
Native
Bengali
Fluent
Custom
I have the right to work in UK
Visa Share Code can be provided on request
References
References available upon request.
Timeline
Brand Manager – Wafer and Kids Portfolio
Mondelez International
10.2022 - 12.2024
Client Services Director
Ogilvy
07.2019 - 10.2022
Client Services Director
Cheil
09.2017 - 01.2019
General Manager
Scanad (Part of JWT – Now VML)
03.2015 - 08.2017
Brand Manager
Max Bupa Health Insurance
03.2014 - 02.2015
Account Director
Ogilvy
10.2010 - 02.2014
Bachelor of Commerce - Marketing, Economics
Symbiosis Society's College of Arts, Commerce and Science
06.2003 - 03.2006
A-Levels - Economics, Accountancy
Don Bosco School
04.2001 - 03.2003