Alexandra Emmott

Managed portfolio of high-value accounts within buying groups, driving growth initiatives to generate incremental growth in H1.

Assisted in expanding accounts by 60% year-on-year on one account and facilitated a 57% increase during Easter season while aiding market share capture.

Facilitated additional 10 percentage points growth for Christmas 2025 season while navigating complex shareholder dynamics and supply constraints.

Achieved UK AC24 volume and pricing objectives, ensuring seasonal pricing stability and supporting business value.

Provided accurate causal insights and supported sales execution by aligning pricing with volume and mix strategies.

Transitioned simple prefilled plans to robust growth strategies, driving notable increases in RSV and volume.

Managed chocolate promotion plans for Sainsbury's and coordinated commercial strategies, delivering CPIs during challenging VI conditions.

Directed Green & Black's campaigns and facilitated football campaign executions, showcasing effective campaign management.

• Supported the launch of new product developments by overseeing shipper deployments and securing off-shelf feature support to enhance consumer engagement.

· Managed multi-million £ marketing budgets, overseeing all administrative tasks related to paying agencies & vendors.

· Developed new products from ideation to launch including Dairylea Plant Based Dunkers.

· Developed a new marketing strategy for Dairylea, leveraging insights data to drive the brands goals.

· Led the new ‘Set Them Free with Dairylea’ campaign, managing agencies and senior stakeholders independently.

· Supported the strategic planning for Dairylea, liaising with senior stakeholders to drive improvement in brand profitability.

· Independently led the rebranding of Dairylea Lunchables to Lunchers due to licensing laws.

· Collaborated with sales and marketing teams to align forecast strategies with promotional activities, maximising revenue opportunities.

· Identified complexities in prefill SRP lead for Easter, streamlining processes to enhance profitability which involved being proactive in communication with multiple stakeholders and be strategic within units to deliver the best NR and Margins for the business.
Implemented strategic initiatives to improve overall efficiency within the prefill process.

· Oversaw 20+ intricate commercial plans and models for customers while adapting to multiple portfolio changes, encompassing pack type modifications and sustainability enhancements, alongside delivering CPIs.

· Coordinated with logistics to ensure timely delivery of products according to forecasted sales spikes, preventing stock shortages.

· Supported the budget planning of a £30m+ plan for Cadbury’s Christmas and Halloween products.

· Supported the partnership between Cadbury Roses x Olivia Burton activation, successfully managing talent and in store activations and pop-ups.

· Led the House of Fraser x Cadbury pop-up for a limited time offering to build your own selection box.

Managed through the Prefill plan, optimising units to have the best GP and NR for the business.