Summary
Overview
Work history
Education
Skills
Custom
References
Timeline
Generic
ALEX MARSHALL

ALEX MARSHALL

Binfield,Berkshire

Summary

With 25+ years of experience, I’m passionate about uncovering hidden talent and building exceptional GTM sales teams. I specialize in executive sourcing, market intelligence, competitor mapping, succession planning, and talent pipelining to fuel future hiring, using a variety of advanced tools and techniques to create strong, diverse talent pipelines.


Skilled in advanced search methods like Boolean and X-ray, I uncover talent in places others overlook. I leverage data analytics to predict hiring trends and optimize sourcing efficiency. I partner closely with senior leaders to shape tailored hiring strategies that align with business goals, and build long-term relationships with passive talent, ensuring top candidates are always within reach.


With deep expertise in cloud computing, AI/ML, SaaS, digital transformation, and enterprise software sales leadership, I don’t just find talent, I help shape the future of organizations. Driven by strategy, excellence, and a relentless commitment to results, I ensure every hire contributes to the company’s success. 🚀

Overview

27
27
years of professional experience
5
5
years of post-secondary education

Work history

Talent Sourcing Lead UK&I

ServiceNow
Staines-upon-Thames, Surrey
10.2021 - 03.2025

As the UK&I Talent Sourcing Lead, I drive the talent acquisition strategy for the UK and Ireland, focusing on identifying and engaging high-calibre candidates for sales roles in our GTM organisation. I collaborate with recruiters and senior leadership to align on talent needs and improve sourcing processes.

Key Responsibilities:

  • Develop talent strategies in partnership with senior leadership and recruiters.
  • Collaborate with hiring managers to align on candidate profiles and interview processes.
  • Build strong relationships with TA recruiters, providing market insights and guidance.
  • Identify and engage top talent using a range of sourcing channels.
  • Continuously improve sourcing processes for increased efficiency.
  • Use data and recruitment metrics to optimize sourcing strategies.
  • Drive diversity by ensuring inclusive hiring practices.
  • Promote ServiceNow’s employer brand to attract top talent.
  • Analyze the competitive landscape and adjust sourcing strategies.
  • Contribute to global sourcing strategies and best practices as part of the leadership team.

Senior Sourcing Recruiter EMEA

Citrix
Gerrards Cross, Buckinghamshire
02.2020 - 09.2021
  • As a Senior Sourcing Recruiter at Citrix, I supported sales and services across EMEA and Emerging Markets, acting as the first sourcer in the region. I built strong relationships with top sales talent, focusing on senior-level roles and leadership recruitment to align with business needs.

    Key Responsibilities:
  • Collaboration: Partnered with recruiters and hiring managers to source candidates, with a focus on diversity and exceptional candidate experience.
  • Pipeline Development: Built and maintained talent pipelines using tools like LinkedIn Recruiter, Boolean search, Hiretual, and Xing, while attending networking events.
  • Diversity Sourcing: Contributed to Citrix’s diversity goals by sourcing candidates from diverse backgrounds.
  • Candidate Engagement: Ensured a positive and transparent experience for candidates throughout the recruitment process.
  • Strategic Advisor: Provided insights to stakeholders on talent availability, market trends, and competitive landscape.

Talent Sourcer EMEA (Contract)

Avanade
London
03.2019 - 12.2019

I was responsible for recruiting within the Data & AI, Application & Infrastructure divisions with the Global Recruitment team covering Europe, working closely with the recruitment lead to support strategic hiring initiatives across these critical areas.

Key Responsibilities:

  • Senior-Level Recruitment: Sourced and recruited senior professionals for key roles, including Intelligent Industry Solutions Offering Lead, Data Platform Modernization Lead, and Cloud Platform Architect across Europe and the Nordics.
  • Reducing Agency Dependence: Implemented strategies to reduce agency reliance, focusing on internal talent sourcing and streamlining hiring.
  • Diversity Focus: Prioritized diverse candidate profiles to support the company’s diversity and inclusion goals.

European Talent Manager (Contract)

Armstrong Craven
Home based
02.2018 - 10.2018

As part of an RPO partnership with Microsoft, I was responsible for building and managing talent pools for Microsoft Azure projects, covering Europe with a particular focus on the UK and Germany. This role involved sourcing top-tier candidates for critical positions within the Cloud Solutions and SAP ecosystem.

Key responsibilities:

  • Talent Sourcing & Engagement: Sourced high-calibre candidates for roles such as Cloud Solution Architects and Customer Success Managers through direct sourcing, headhunting, referrals, LinkedIn, and networking events.
  • Stakeholder Management: Led weekly updates with stakeholders and kick-off calls with business leaders to align expectations and timelines.
  • Pipeline & Talent Mapping: Built talent pipelines for upcoming projects, engaging candidates for key European locations to ensure readiness for future needs.

Freelance Talent Sourcer EMEA

Marshall Research Limited
Home Based
08.2003 - 02.2018

As a self-driven Executive Researcher and founder of my own executive research business, I provided bespoke executive search solutions to top-tier executive search firms and global blue-chip clients, serving a broad spectrum of industries across both the UK and internationally. With a strong entrepreneurial mindset, I worked across sectors such as IT and Telecommunications, Pharmaceutical, Retail, Online Media, Financial Services, Public Sector, Oil and Gas, Energy, FMCG, and Construction, helping businesses identify and secure high-calibre talent.

Key Responsibilities:

  • Elite Talent Sourcing: Mastered headhunting and strategic sourcing to uncover top-tier talent in competitive markets, delivering exceptional candidates through targeted outreach.
  • Precision Candidate Qualification: Conducted in-depth screenings, ensuring only high-caliber candidates aligned with client needs made the shortlist.
  • High-Stakes Executive Recruitment: Led searches from mid-management (£45K) to senior leadership (£250K+), consistently exceeding SLA expectations.
  • Market Intelligence & Competitive Insights: Mapped competitors, analyzed salary trends, and provided clients with data-driven talent strategies.
  • Future-Proof Talent Pipelines: Built robust pipelines, reducing time-to-hire and keeping clients ahead of the competition.

Research Manager/Senior Consultant

Winchester Search & Selection
Twyford
07.2002 - 07.2003

Winchester Search and Selection was a specialist contingency search firm focused on IT sales recruitment across the UK and Europe. The firm provided high-quality talent solutions through proactive headhunting and targeted recruitment strategies, successfully placing top sales professionals in competitive markets.

Key Achievements:

  • Business Growth: Secured new clients across the UK and Europe, expanding the firm’s reach in the IT sector.
  • Placement Success: Placed multiple candidates across EMEA, achieving 75% of a £150K annual target.
  • Team Leadership:** Managed and trained a team of four, developing them into independent recruiters.
  • Talent Mapping & Intelligence: Conducted market research to build strong candidate pipelines.
  • Cold Outreach & Qualification: Led sourcing efforts through strategic cold calling, resulting in successful hires.

Research Manager/Senior Consultant

Imnet International
Pangbourne
01.2001 - 01.2002


Imnet International was a contingency search firm specializing in IT sales recruitment across EMEA.


Key Responsibilities:

  • Recruited senior IT sales professionals across EMEA, executing targeted headhunting strategies based on account plans developed with the Managing Director.
  • Attended major industry events, including Interop (France), Cebit (Germany), and Opticon (LA), securing new business meetings and conducting candidate interviews across Europe.
  • Successfully placed senior-level sales professionals within 6-8 week timeframes, ensuring high-quality hiring outcomes.
  • Won one of Imnet’s largest accounts in Europe, becoming one of only two preferred suppliers and securing £70K in new business within six months.
  • Developed and mentored four individuals with no prior recruitment experience, equipping them with the skills to manage their own recruitment portfolios.

European Executive Search Resourcer

Networks Worldwide
Hare Hatch
12.1999 - 01.2001


Networks Worldwide was a boutique executive search firm specializing in helping American start-ups expand into the EMEA region by securing top-tier leadership talent.


Key Responsibilities:

  • Led executive search projects for high-impact leadership roles, including Vice President of Sales EMEA and Country Managers, ensuring start-ups had the right leaders to drive market expansion.
  • Built candidate pipelines and longlists from scratch, conducting in-depth market research to identify top talent in competitive industries.
  • Partnered closely with the Managing Director to execute senior-level headhunting strategies, securing high-caliber candidates from leading organizations.
  • Conducted face-to-face interviews with shortlisted candidates across the EMEA region, ensuring a strong cultural and strategic fit.
  • Maintained a 95% shortlist success rate, playing a pivotal role in placing executive talent and driving business growth for emerging companies.

Talent Sourcer

Nortel Networks
Maidenhead, Berkshire
09.1998 - 09.2000

Key Responsibilities:

  • Worked in a newly created team to source and match candidates using the Resumix database, aligning candidate skills with job descriptions through keyword matching.
  • Conducted initial resume screenings to identify relevant experience and qualifications, ensuring alignment with job requirements.
  • Assisted in building and managing a candidate database, maintaining up-to-date profiles with accurate keywords for future sourcing.
  • Provided hiring managers and recruiters with shortlisted candidates, improving efficiency in the selection process.
  • Utilized keyword searches to efficiently identify suitable candidates across multiple job functions, ensuring timely sourcing for high-priority roles.

TA Administrator

Nortel Networks
Maidenhead, Berkshire
03.1998 - 09.1998

Key Responsibilities:

  • Managed the administration of all incoming applications received via post, ensuring that each application was accurately processed and recorded.
  • Scanned CVs into the Resumix system, ensuring candidate information was captured correctly and stored for easy retrieval by the recruitment team.
  • Worked closely with the Talent Acquisition team to support the recruitment process, providing seamless administrative support in organizing and maintaining applicant data.
  • Ensured that candidate applications were logged and tracked in line with recruitment procedures, supporting the efficiency and organization of the recruitment process.
  • Coordinated with team members to ensure that all applications were reviewed promptly, helping to move candidates through the recruitment pipeline in a timely manner.

Education

GCSEs -

Cox Green Comprehensive
01.1987 - 01.1992

A-Levels - Equestrian & Business Studies

Berkshire College of Agriculture

Skills

  • Executive Talent Sourcing & Headhunting
  • Market Intelligence & Competitor Mapping
  • Succession Planning & Leadership Pipelines
  • Diversity & Inclusion Hiring
  • AI-Powered Sourcing & CRM Talent Pooling
  • Stakeholder Management & Senior Engagement
  • Sales & GTM Talent Acquisition
  • Data-Driven Recruiting & Talent Insights
  • Sourcing Platforms & AI Tools
  • Advanced Search Techniques
  • Data & Diversity Strategies
  • Industry Expertise in Cloud Computing
  • AI & Machine Learning
  • SaaS
  • Digital Transformation
  • Enterprise Software Sales & GTM Leadership Hiring
  • Global Talent Market Research & Executive Search

Custom

  • Cloud Computing
  • AI & Machine Learning
  • SaaS
  • Digital Transformation
  • Enterprise Software Sales & GTM Leadership Hiring
  • Global Talent Market Research & Executive Search

References

References available upon request.

Timeline

Talent Sourcing Lead UK&I

ServiceNow
10.2021 - 03.2025

Senior Sourcing Recruiter EMEA

Citrix
02.2020 - 09.2021

Talent Sourcer EMEA (Contract)

Avanade
03.2019 - 12.2019

European Talent Manager (Contract)

Armstrong Craven
02.2018 - 10.2018

Freelance Talent Sourcer EMEA

Marshall Research Limited
08.2003 - 02.2018

Research Manager/Senior Consultant

Winchester Search & Selection
07.2002 - 07.2003

Research Manager/Senior Consultant

Imnet International
01.2001 - 01.2002

European Executive Search Resourcer

Networks Worldwide
12.1999 - 01.2001

Talent Sourcer

Nortel Networks
09.1998 - 09.2000

TA Administrator

Nortel Networks
03.1998 - 09.1998

GCSEs -

Cox Green Comprehensive
01.1987 - 01.1992

A-Levels - Equestrian & Business Studies

Berkshire College of Agriculture
ALEX MARSHALL