Alex Dorran
Wincanton
Summary
Dynamic and results-driven sales leader with a proven track record of driving commercial success, leading high-performing teams, and delivering outstanding customer experiences. With extensive experience managing multi-site operations and overseeing a £40M+ turnover, I excel in strategic sales planning, performance optimisation, and stakeholder engagement at an executive level. Recognised as a top-performing Area Manager with multiple national awards, I am passionate about building and motivating high-achieving teams, fostering a culture of excellence, and delivering strong business growth. Adept at leveraging data-driven insights to maximise sales performance, enhance customer engagement, and drive operational efficiency. Ready to bring leadership, strategic vision, and a track record of success to a Head of Sales role.
Overview
11
11
years of professional experience
Work history
Area Manager
Three UK
09.2019 - 03.2025
- Accountable for delivering £40 million turnover across 16 stores with 114 employees in the South West of England
- Set and executed sales strategies, achieving key performance indicators (KPI) centred around Commercial, People, Customer, and Operations
Key achievements:
- Area Manager of the Year 2024 – Ranked 1st across all four key business pillars
- Winner of Annual Star Award (5 years in succession) – Recognised for outstanding performance and leadership
- Winner of Club 100 Sales Incentive (3 years in succession) – Top performer in sales delivery
- Achieved 'Outstanding' rating in 2024 End of Year Review – The only Area Manager to receive this rating
- Winner of the All-Star Award 2022 – One of 10 employees in the whole business recognised by leadership
- Achieved the highest employee engagement score (2022) and ranked top 3 for 3 consecutive years
- Won National Area Manager of the Month 5 times
- Nominated for 'Inspirational Women at 3' Award (2023) for exceptional leadership and empathy
Lead Store Manager
Three UK
02.2018 - 09.2019
- Managed a store with a £2 million turnover while also supporting the wider area through regular store visits
Key achievements:
- Consistently ranked in the top 10% of 300 UK stores for commercial performance
- Successfully turned around a low-performing store, moving its ranking from the bottom third to the top third
- Recognised as an Annual Star for outstanding performance and contribution
- Won Store Manager of the Month 5 times within 19 months
Store Manager
Three UK
02.2014 - 02.2018
- Managed a store with a £2 million turnover, ensuring staff met business objectives and performance targets.
Education
BSc (Hons) - Business Studies (Part Completed)
Nottingham Trent University
BTEC Diploma - Business Studies (3 x Distinctions)
Newbury College
Skills
- Building high-performing remote teams
- Empathetic listener – Trained by the Samaritans to be a call handler on a volunteer basis from September 2021 – March 2023
- Leadership
- Stakeholder management
- HR processes
- Sales strategy
- Sales execution
- Organisation skills
- Planning skills
- Team motivation
- Coaching
- Mediation
- Dispute resolution
- Action planning
- Microsoft Office Suite
- Communication skills
- Presentation skills
Timeline
Area Manager
Three UK
09.2019 - 03.2025
Lead Store Manager
Three UK
02.2018 - 09.2019
Store Manager
Three UK
02.2014 - 02.2018
BTEC Diploma - Business Studies (3 x Distinctions)
Newbury College
BSc (Hons) - Business Studies (Part Completed)
Nottingham Trent University
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