Aleena Rose Arayan Veettil

• Maintained and optimized the company website, improving organic and paid search rankings on Google
• Trained three batches of 25+ job seekers and entrepreneurs in SMM, SEM, SEO, affiliate marketing, and email marketing, achieving a 65% placement rate for each batch
• Designed and implemented an effective curriculum for SME owners, driving traffic to local stores and increasing ROI.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

• Coordinated with web designers and developers to optimize client websites for search engines.
• Created and presented pitch materials, proposals and presentations.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
• Mentored and trained teams in KPI analysis and performance evaluation using Google Ads and Google Analytics.

• Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
• Created SEO-optimized content for 50+ local websites, resulting in 90% of websites ranking on the first page of SERP for local searches.
• Created seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.

Elected Student Voice Representative