Accomplished Digital Marketing Specialist with 5+ years of experience in managing brands' online presence, with expertise in Search Engine Optimization (SEO), PPC, Search Engine Marketing (SEM), Email Marketing, and major social media platforms such as Facebook, Instagram, Twitter, and YouTube. Capable of handling multiple campaigns and delivering results by increasing conversions, engagement, and followers. Experienced in launching successful campaigns with a £250k budget and developing viral content with millions of engagements. Seeking a challenging and responsible position in a growth-oriented organization in the field of Digital Marketing where I can utilize my skills and knowledge to add more value to the organization as well as to enhance my career graph.
Hi, I’m
Kiran Kumar Medikonda
Luton,Central Bedfordshire
Summary
Overview
6
years of professional experience
3
years of post-secondary education
1
Certification
Work history
Greenices Technology SolutionsChennai, India
Senior digital marketing analyst
2020.12 - 2023.03 (2 education.years_Label & 3 education.months_Label)
Job overview
- Collaborated closely with clients to develop and execute tailored digital marketing strategies aligned with client objectives, target audiences, and USPs.
- Conducted comprehensive keyword research and analysis to enhance organic search visibility.
- Recommended or Implemented On-Page and Off-Page SEO strategies, optimizing website content for search engines and improving overall website performance.
- Formulated end-to-end digital marketing campaigns, covering channels such as social media, search engines, email, SMS, and content marketing.
- Conducted A/B testing to identify high-performing strategies and areas for improvement.
- Utilized tools such as Google Analytics and social media insights to analyze campaign performance.
- Developed and executed social media strategies across various platforms.
- Created and curated compelling content and social media calendars to increase brand awareness, engagement, and lead generation.
- Collaborated with cross-functional teams including design, development, and content creation to ensure seamless integration of digital marketing efforts.
AWOK Online Services Private LtdHyderabad, INDIA
Senior digital marketing Executive
2019.07 - 2020.04 (9 education.months_Label)
Job overview
- Managing Social Media Networks (Facebook, Instagram) Organically.
- Optimizing the pages of FB & and Instagram and generating the leads.
- Creating the post calendars and posting accordingly.
- Increasing the engagement rate on FB and Instagram pages.
- Increasing Brand awareness and Brand image.
- E-mail Campaign management on Mailchimp.
- Doing App & Web push on MoEngage.
- Weekly and monthly Reports to the management team.
Omnicom Media Group (Annalect) Bangalore, INDIA
Analyst - Global Ad Operations
2018.09 - 2019.03 (6 education.months_Label)
Job overview
- Deal with agency high-profile clients to enhance revenue by consistently providing fast, high-quality responses to product and usage questions based on efficient analysis.
- Managing pay-per-click campaigns to obtain set ROAS as per the set advertiser's goal or budget.
- Optimizing the existing/new accounts to excel in the auction metric.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Working Directly with Account Managers to optimize PPC Campaigns.
- Training newbies and refresher training on Google Analytics and Google Ads.
MyschoolpageBangalore, INDIA
Lead Generation Specialist
2017.01 - 2018.08 (1 education.year_Label & 7 education.months_Label)
Job overview
- Worked on Search Engine and Social Media(Twitter, Facebook, YouTube)Campaigns, and their budgets and optimized them to reduce the cost per result.
- Created Social Media Channels (Twitter, Pinterest, Google+, Reddit.com) and optimized them for better results.
- Utilized Leadsquared CRM Tool for reporting.
- E-mail Campaign management in Leadsquared.
- Conducted Webinars on the WEBINARJAM Tool.
- Weekly & Monthly Reporting to the Management Team.
Education
University of MadrasINDIA
Bachelor of Business Administration from Business and Marketing
2008.06 - 2011.05 (2 education.years_Label & 11 education.months_Label)
University overview
I graduated with a Bachelor of Business Administration, earning a commendable 71%. The curriculum covered essential areas like management, finance, and organizational behavior, fostering a holistic grasp of business operations. With a focus on marketing, coursework explored market dynamics, consumer behavior, and strategic planning.
Skills
- Search Engine Optimization (SEO)
- SEM (Search Engine Marketing)
- PPC (Pay Per Click)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Digital Advertising
- Content Marketing or Copywriting
- Email Marketing
- Facebook Ads
- Instagram Ads
- YouTube Marketing
- LinkedIn Marketing
- Google Ads & Bing Ads
- Marketing strategy
- Keyword Research
- Time Management
- Reporting
- Communication Skills
Certification
- Fundamentals of Digital Marketing
- Google Ads Search Professional Certification
- Google Analytics Certification
- SEO Certification
Languages
English
Fluent
Telugu
Native
Tamil
Upper intermediate
Hindi
Elementary
Timeline
Senior digital marketing analyst
Greenices Technology Solutions
2020.12 - 2023.03 (2 education.years_Label & 3 education.months_Label)
Senior digital marketing Executive
AWOK Online Services Private Ltd
2019.07 - 2020.04 (9 education.months_Label)
Analyst - Global Ad Operations
Omnicom Media Group (Annalect)
2018.09 - 2019.03 (6 education.months_Label)
Lead Generation Specialist
Myschoolpage
2017.01 - 2018.08 (1 education.year_Label & 7 education.months_Label)
University of Madras
Bachelor of Business Administration from Business and Marketing
2008.06 - 2011.05 (2 education.years_Label & 11 education.months_Label)