Alastair Scott
Penrith
Summary
Senior Operations Leader with strong family values and a foundation built on commercialism and operations, complemented by exceptional communication skills. Promoted through multiple leadership roles within Center Parcs, demonstrating consistent high performance and leadership capability. I am recognised as a natural leader, with a history of excellent service delivery standards that drive organisational success. Committed to leveraging expertise in these areas to achieve impactful results that contribute to future growth.
Overview
20
20
years of professional experience
Work history
Housekeeping and Accommodation Services Manager
Center Parcs
Penrith
04.2026 - 06.2026
- Manage end-to-end housekeeping operations across a large-scale holiday village, with responsibility for 919 lodges as well as central facilities.
- Lead and develop a workforce of ~700 colleagues through a structured management team (including 8 direct-report managers)
- Drive delivery of outstanding guest experience, owning the critical “first impression” moment at lodge entry
- Manage departmental budget, including forecasting, cost control, performance analysis, and value optimisation
- Ensure full compliance with health & safety, training, and company policies across all housekeeping functions
- Lead recruitment, training, succession planning, and employee engagement to maintain a high-performing team culture
- Collaborate closely with cross-functional teams and act as Duty Line Manager, supporting overall village operations and decision-making.
Leisure Services Manager
Center Parcs
Penrith
07.2025 - 04.2026
- Led 10 leisure venues (incl. Subtropical Swimming Paradise), delivering safe, high-quality guest experiences.
- Managed 5 direct reports and ~300 colleagues, driving performance, engagement, and development.
- Held accountability for £15m revenue streams, £7m EBITDA, and £6m payroll budget.
- Improved guest satisfaction through feedback, service enhancements, and operational excellence, leading to success via our wider Village results.
- Ensured full H&S and regulatory compliance, acting as escalation lead.
- Supported commercial strategy delivery and Duty Manager responsibilities across the village.
- Successfully opened The Entertainment Hive, a brand-new Leisure facility that has set a new brand standard across the industry.
- The only Village across the group to exceed service targets in every Leisure Department.
Deputy Leisure Services Manager
Center Parcs
Penrith
04.2019 - 07.2025
- Assisted the Leisure Services Manager in the completion of the following duties:
- Led 10 leisure venues (incl. The Aqua Sana Forest Spa), delivering safe, high-quality guest experiences.
- Managed 7 direct reports and ~360 colleagues, driving performance, engagement, and development.
- Oversaw multi-unit operations and third-party partners, ensuring consistent brand standards.
- Improved guest satisfaction through feedback, service enhancements, and operational excellence.
- Ensured full H&S and regulatory compliance, acting as escalation lead. Supported commercial strategy delivery and Duty Manager responsibilities across the village.
- Secured Village of excellence award 2025.
- Awarded Winter Wonderland commercial award 2024.
Cycle Centre Manager
Center Parcs
Penrith
10.2017 - 04.2019
- Responsible for implementation and management for all aspects of cycle hire including associated Health and Safety policies.
- Successfully managed Cycle Centre finances to achieve or exceed set targets by seeking continuous improvement, introducing new ways of working and by controlling fleet levels to maximise revenue; ca £1.5m EBITDA
- Ensure colleague (14) welfare is met across venues via contribution reviews, team meetings, notices, training of both specialist skills and general Health and Safety and, where necessary, investigate and carry out disciplinary hearings.
- Service results of 98% and 99% in FY20 and FY21, the highest Departmental scores achieved across the UK & Ireland.
Previous Notable Roles
Center Parcs
Penrith, Cumbria
08.2006 - 01.2017
- Asst Manager within the Subtropical Swimming Paradise; Outdoor Pursuits Manager; Employee Relations Advisor.
Education
English Literature, English Language and Philosophy
University of Glasgow
GlasgowSkills
- Multi-venue Operations Management
- P&L Ownership & Budget Control
- Large Team Leadership (300–700)
- Guest Experience Strategy
- Operational Efficiency & Cost Optimisation
- Health & Safety Compliance
- Commercial Performance & Revenue Growth
- Stakeholder & Cross-functional Leadership
Key Achievements
- Led operations generating £15m revenue and £7m EBITDA
- Managed a workforce of 700+ employees across multi-site operations
- Successfully launched a brand new innovative offering, setting new brand standards and generating £1m rev within initial 4 months of opening.
- Delivered 95% service target achievement across all leisure departments
- Achieved Village of Excellence Award (2025)
Awards and Accomplishments
Centre Parcs ‘Star Performer’ 2008, 2009, 2011 and 2019., ‘Best in Leisure’ 2007.
Affiliations
- Music, film, walking around the Lakes, raising 2 young Boys, being surrounded by family and friends.
References
References available upon request.
Timeline
Housekeeping and Accommodation Services Manager
Center Parcs
04.2026 - 06.2026
Leisure Services Manager
Center Parcs
07.2025 - 04.2026
Deputy Leisure Services Manager
Center Parcs
04.2019 - 07.2025
Cycle Centre Manager
Center Parcs
10.2017 - 04.2019
Previous Notable Roles
Center Parcs
08.2006 - 01.2017
English Literature, English Language and Philosophy
University of Glasgow