Summary
Overview
Work history
Education
Skills
Social experiance
Timeline
Generic

Alana Bailey

Sheffield

Summary

Ambitious and creative individual with a strong foundation in fashion, marketing and sales, eager to grow within the fast-paced and innovative beauty industry. With academic training in fashion studies and practical experience in marketing campaigns and creative project exhibitions, I bring a deep understanding of industry trends, consumer behaviours, and brand storytelling. My background in luxury retail at Michael Kors has sharpened my sales techniques, client relations and ability to translate brand identity into an engaging customer experience whilst meeting business goals. Now seeking to explore opportunities in the beauty and fashion industry that include creative innovation, commercial strategy and cultural insights.

Overview

2
2
years of professional experience
7
7
years of post-secondary education

Work history

Brand ambassador

Michael Kors
Sheffield
09.2023 - Current

I have gained valuable experience in developing strong sales and communication techniques and building lasting relationships with customers to elevate my personal clienteling by consistently delivering a personalised and high-end customer experience to meet daily sales targets and KPI's. I represent the brand with expectational styling and product knowledge. I collaborate with team members on in-store visual merchandising and marketing campaigns to enhance client engagement. Represented the brand during events, promotions, maintaining a polished and professional presence.

Fashion sales associate

Kurt Geiger
Sheffield
01.2024 - 04.2025

I fully embraced the brand's core values and luxury fashion ethos. I developed a strong understanding of the brand's concept to effectively communicate product stories to drive sales. I focused on connecting with customers to identify their needs, effectively communicating product features and driving sales offering a confident on-brand service. This role enhanced my ability to work in a fast-paced, fashion focused environment while maintaining high standards of customer service.

Education

GCSEs -

Sheffield
09.2018 - 07.2023

A-Levels -

Rotherham College
Rotherham
09.2023 - 06.2025

Skills

  • Visual merchandising - strong visual communication skills and interest in marketing through a diverse range of media
  • Adobe creative suite proficiency- Photoshop , Adobe Illustrator, InDesign , Adobe Premiere Pro
  • Trend forecasting
  • Customer and sales engagement, ability to deliver luxury experience and achieving sales targets
  • Social media marketing -Project management and exhibitions directed a marketing project through college that combined strategic planning and management to deliver a pop-up shop featuring fashion, beauty and accessories, resulting in a highly successful event
  • Upcycling and Sustainability practices - Garment reconstruction, knowledge of Ethical production methods , strong understanding of eco-conscious branding,
  • inventory management and product presentation brand promotion through in-person marketing and collaboration with local creatives

Social experiance

UK modelling agency

creating a professional

modelling portfolio Modelling apparel, hair and makeup

Collaborating with industry professionals

Experience working with models and photographers to produce content

keen interest in beauty industry values, including individuality and empowerment


Timeline

Fashion sales associate

Kurt Geiger
01.2024 - 04.2025

Brand ambassador

Michael Kors
09.2023 - Current

A-Levels -

Rotherham College
09.2023 - 06.2025

GCSEs -

09.2018 - 07.2023
Alana Bailey