Summary
Overview
Work history
Education
Skills
Timeline
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Akarshak Roy

Manchester,United Kingdom

Summary

  • Dedicated CRM Executive with two years of experience in digital marketing and CRM.
  • Focused, relentless sports journalist with seven years of cricket and football coverage expertise for renowned digital platforms, including the BBC.
  • Specialist in omnichannel communication, automation workflows, audience personalisation, calendar planning, and optimising CRM strategy
  • Authored over 2,600 published articles on cricket and football; generated 3 million-plus reads.
  • Seeking the next step in a full-time career with a sports organization, with a focus on accountability for strategic decision-making and financial development.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work history

CRM Executive

LiveScore Group
Stoke-on-Trent
02.2023 - 01.2025
  • Creating, and launching campaigns on various sports including football, horse racing, basketball, tennis, golf, darts, rugby, boxing and cricket
  • Planning and implementing test use cases, ranging from convergence offers to cross-sell promotions and reinvestment campaigns
  • Planning schedules, implementing, and organizing CRM campaigns & devising strategies to optimise user engagement, retention, and sign-up rate
  • First point of contact for the wider CRM team in emergency cases, out-of-hours requirements, site outages, etc
  • Taking on wider business queries and ad-hoc requests
  • Accurately reporting on all campaigns and producing decks for stakeholder presentations
  • Planning weekly campaign calendars, liaising with wider CRM teams for schedules and operational output
  • Carrying out analytical projects to improve the quality of decision-making, based on user behaviour, sports preferences and other behavioural patterns plus markets

Freelance Journalism Researcher

BBC
08.2022 - 11.2023
  • Media monitoring: Provided a layer of support to senior journalists with insights, well-researched statistics, and social media trends on BBC's live commentary feed
  • Short-form producer: Clipping videos, adding text & enriching the user's experience with short-form content during live text commentary
  • Part of the team that covered the Hundred 2022 and Cricket World Cup 2023.

Freelance Football Contributor

Dynes Sports Canada
, Canada
02.2022 - 09.2024
  • Company Overview: Canada-based Sports Management platform
  • Covered European football with various written pieces, including but not limited to - previews, match reviews, press conference coverage, listicles, and player analysis
  • Special focus on writing detailed, persuasive articles on topics related to Chelsea


Senior Cricket/Football Analyst

Sportskeeda
, India
03.2018 - 11.2021
  • Company Overview: India-based sports news website
  • Produced articles on cricket and football, generating over two million reads
  • Collaborated with a team of senior analysts and junior writers for tournaments plus big events, reporting to the content head
  • Part of the team that oversaw coverage of the ICC Cricket World Cup 2019, FIFA World Cup 2018, Indian Premier League, international cricket tournaments and local football competitions
  • Conducted interviews with Indian international football players
  • Editing: Edited articles on cricket and football; ensure highest quality, SEO guidelines and grammatical excellence in published articles

Cricket Intern

Deccan Herald
03.2019 - 05.2019
  • Live text commentator & writer during the Indian Premier League; observed significant journalistic standards and ensured accurate copies were published
  • Observed significant journalistic standards and ensured accurate copies were published
  • Developed SEO skills and fact-checking data for cricket-related statistics

Football & Cricket Columnist

Freelance
08.2017 - 05.2019
  • CrickTracker: Explored the analytical angles of cricket with data-driven features and detailed previews/reviews for one of the fastest-growing cricket websites in the world
  • Sportsmonks: Covered cricket and football extensively, including international cricket tournaments and Europe's top five football leagues; wrote real-time news articles while maintaining accuracy and speed
  • Soccersouls: Produced 281 pieces on European football in three months, with specific focus on match-day analysis whilst ensuring the content is well-researched, accurate, and engaging for the audience

Education

MSc. - Sport Management

Loughborough University
Loughborough
10.2020 - 11.2021

BA - Journalism, Psychology, English Literature

CHRIST University
Bangalore
06.2017 - 05.2020

Skills

  • MS Office Suite
  • Content management systems
  • CRM Software (Xtremepush, Tableau, StreamEye, Adobe, AppsFlyer, GitHub)
  • Retention marketing & workflow building
  • HTML
  • Looker Studio Reporting
  • Interviewing
  • Event Coverage
  • Editing and review
  • Search Engine Optimisation
  • Time-Sensitive reporting

Timeline

CRM Executive

LiveScore Group
02.2023 - 01.2025

Freelance Journalism Researcher

BBC
08.2022 - 11.2023

Freelance Football Contributor

Dynes Sports Canada
02.2022 - 09.2024

MSc. - Sport Management

Loughborough University
10.2020 - 11.2021

Cricket Intern

Deccan Herald
03.2019 - 05.2019

Senior Cricket/Football Analyst

Sportskeeda
03.2018 - 11.2021

Football & Cricket Columnist

Freelance
08.2017 - 05.2019

BA - Journalism, Psychology, English Literature

CHRIST University
06.2017 - 05.2020
Akarshak Roy