Dedicated CRM Executive with two years of experience in digital marketing and CRM.
Focused, relentless sports journalist with seven years of cricket and football coverage expertise for renowned digital platforms, including the BBC.
Specialist in omnichannel communication, automation workflows, audience personalisation, calendar planning, and optimising CRM strategy
Authored over 2,600 published articles on cricket and football; generated 3 million-plus reads.
Seeking the next step in a full-time career with a sports organization, with a focus on accountability for strategic decision-making and financial development.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
CRM Executive
LiveScore Group
Stoke-on-Trent
02.2023 - 01.2025
Creating, and launching campaigns on various sports including football, horse racing, basketball, tennis, golf, darts, rugby, boxing and cricket
Planning and implementing test use cases, ranging from convergence offers to cross-sell promotions and reinvestment campaigns
Planning schedules, implementing, and organizing CRM campaigns & devising strategies to optimise user engagement, retention, and sign-up rate
First point of contact for the wider CRM team in emergency cases, out-of-hours requirements, site outages, etc
Taking on wider business queries and ad-hoc requests
Accurately reporting on all campaigns and producing decks for stakeholder presentations
Planning weekly campaign calendars, liaising with wider CRM teams for schedules and operational output
Carrying out analytical projects to improve the quality of decision-making, based on user behaviour, sports preferences and other behavioural patterns plus markets
Freelance Journalism Researcher
BBC
08.2022 - 11.2023
Media monitoring: Provided a layer of support to senior journalists with insights, well-researched statistics, and social media trends on BBC's live commentary feed
Short-form producer: Clipping videos, adding text & enriching the user's experience with short-form content during live text commentary
Part of the team that covered the Hundred 2022 and Cricket World Cup 2023.
Freelance Football Contributor
Dynes Sports Canada
, Canada
02.2022 - 09.2024
Company Overview: Canada-based Sports Management platform
Covered European football with various written pieces, including but not limited to - previews, match reviews, press conference coverage, listicles, and player analysis
Special focus on writing detailed, persuasive articles on topics related to Chelsea
Senior Cricket/Football Analyst
Sportskeeda
, India
03.2018 - 11.2021
Company Overview: India-based sports news website
Produced articles on cricket and football, generating over two million reads
Collaborated with a team of senior analysts and junior writers for tournaments plus big events, reporting to the content head
Part of the team that oversaw coverage of the ICC Cricket World Cup 2019, FIFA World Cup 2018, Indian Premier League, international cricket tournaments and local football competitions
Conducted interviews with Indian international football players
Editing: Edited articles on cricket and football; ensure highest quality, SEO guidelines and grammatical excellence in published articles
Cricket Intern
Deccan Herald
03.2019 - 05.2019
Live text commentator & writer during the Indian Premier League; observed significant journalistic standards and ensured accurate copies were published
Observed significant journalistic standards and ensured accurate copies were published
Developed SEO skills and fact-checking data for cricket-related statistics
Football & Cricket Columnist
Freelance
08.2017 - 05.2019
CrickTracker: Explored the analytical angles of cricket with data-driven features and detailed previews/reviews for one of the fastest-growing cricket websites in the world
Sportsmonks: Covered cricket and football extensively, including international cricket tournaments and Europe's top five football leagues; wrote real-time news articles while maintaining accuracy and speed
Soccersouls: Produced 281 pieces on European football in three months, with specific focus on match-day analysis whilst ensuring the content is well-researched, accurate, and engaging for the audience
Business Development Manager at Intracoastal Construction Group and Hydrologic GroupBusiness Development Manager at Intracoastal Construction Group and Hydrologic Group