Akarshak Roy
Manchester,United Kingdom
Summary
- Dedicated CRM Executive with two years of experience in digital marketing and CRM.
- Focused, relentless sports journalist with seven years of cricket and football coverage expertise for renowned digital platforms, including the BBC.
- Specialist in omnichannel communication, automation workflows, audience personalisation, calendar planning, and optimising CRM strategy
- Authored over 2,600 published articles on cricket and football; generated 3 million-plus reads.
- Seeking the next step in a full-time career with a sports organization, with a focus on accountability for strategic decision-making and financial development.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
CRM Executive
LiveScore Group
Stoke-on-Trent
02.2023 - 01.2025
- Creating, and launching campaigns on various sports including football, horse racing, basketball, tennis, golf, darts, rugby, boxing and cricket
- Planning and implementing test use cases, ranging from convergence offers to cross-sell promotions and reinvestment campaigns
- Planning schedules, implementing, and organizing CRM campaigns & devising strategies to optimise user engagement, retention, and sign-up rate
- First point of contact for the wider CRM team in emergency cases, out-of-hours requirements, site outages, etc
- Taking on wider business queries and ad-hoc requests
- Accurately reporting on all campaigns and producing decks for stakeholder presentations
- Planning weekly campaign calendars, liaising with wider CRM teams for schedules and operational output
- Carrying out analytical projects to improve the quality of decision-making, based on user behaviour, sports preferences and other behavioural patterns plus markets
Freelance Journalism Researcher
BBC
08.2022 - 11.2023
- Media monitoring: Provided a layer of support to senior journalists with insights, well-researched statistics, and social media trends on BBC's live commentary feed
- Short-form producer: Clipping videos, adding text & enriching the user's experience with short-form content during live text commentary
- Part of the team that covered the Hundred 2022 and Cricket World Cup 2023.
Freelance Football Contributor
Dynes Sports Canada
, Canada
02.2022 - 09.2024
- Company Overview: Canada-based Sports Management platform
- Covered European football with various written pieces, including but not limited to - previews, match reviews, press conference coverage, listicles, and player analysis
- Special focus on writing detailed, persuasive articles on topics related to Chelsea
Senior Cricket/Football Analyst
Sportskeeda
, India
03.2018 - 11.2021
- Company Overview: India-based sports news website
- Produced articles on cricket and football, generating over two million reads
- Collaborated with a team of senior analysts and junior writers for tournaments plus big events, reporting to the content head
- Part of the team that oversaw coverage of the ICC Cricket World Cup 2019, FIFA World Cup 2018, Indian Premier League, international cricket tournaments and local football competitions
- Conducted interviews with Indian international football players
- Editing: Edited articles on cricket and football; ensure highest quality, SEO guidelines and grammatical excellence in published articles
Cricket Intern
Deccan Herald
03.2019 - 05.2019
- Live text commentator & writer during the Indian Premier League; observed significant journalistic standards and ensured accurate copies were published
- Observed significant journalistic standards and ensured accurate copies were published
- Developed SEO skills and fact-checking data for cricket-related statistics
Football & Cricket Columnist
Freelance
08.2017 - 05.2019
- CrickTracker: Explored the analytical angles of cricket with data-driven features and detailed previews/reviews for one of the fastest-growing cricket websites in the world
- Sportsmonks: Covered cricket and football extensively, including international cricket tournaments and Europe's top five football leagues; wrote real-time news articles while maintaining accuracy and speed
- Soccersouls: Produced 281 pieces on European football in three months, with specific focus on match-day analysis whilst ensuring the content is well-researched, accurate, and engaging for the audience
Education
MSc. - Sport Management
Loughborough University
Loughborough 10.2020 - 11.2021
BA - Journalism, Psychology, English Literature
CHRIST University
Bangalore 06.2017 - 05.2020
Skills
- MS Office Suite
- Content management systems
- CRM Software (Xtremepush, Tableau, StreamEye, Adobe, AppsFlyer, GitHub)
- Retention marketing & workflow building
- HTML
- Looker Studio Reporting
- Interviewing
- Event Coverage
- Editing and review
- Search Engine Optimisation
- Time-Sensitive reporting
Timeline
CRM Executive
LiveScore Group
02.2023 - 01.2025
Freelance Journalism Researcher
BBC
08.2022 - 11.2023
Freelance Football Contributor
Dynes Sports Canada
02.2022 - 09.2024
MSc. - Sport Management
Loughborough University
10.2020 - 11.2021
Cricket Intern
Deccan Herald
03.2019 - 05.2019
Senior Cricket/Football Analyst
Sportskeeda
03.2018 - 11.2021
Football & Cricket Columnist
Freelance
08.2017 - 05.2019
BA - Journalism, Psychology, English Literature
CHRIST University
06.2017 - 05.2020
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