Aidan Barnabas
Newcastle Upon Tyne, United Kingdom
Summary
Versatile content marketing professional with strong SEO expertise and a proven record of producing EEAT-forward content for global brands. Skilled in leading teams, shaping content strategies, managing client relationships, and delivering smooth, reliable campaigns that drive measurable organic growth.
Overview
4
4
years of professional experience
Work History
Content Manager and Team Leader
Bough Digital
Newcastle upon Tyne
08.2024 - Current
- Led a team of 10 writers, overseeing content quality, consistency and delivery across dozens of campaigns.
- Produced 50+ articles for Salesforce's Australian market, supporting a campaign shortlisted in three APAC Search Awards categories.
- Conducted keyword research and mapped topics to search intent to build large-scale content calendars.
Content Writer
Bough Digital
Newcastle upon Tyne
01.2023 - 08.2024
- Produced SEO- and AIO-led blogs, landing pages, pitch decks, white papers, and social copy across multiple sectors.
- Maintained relationships with critical clients including Salesforce, QuickBooks, and Evans Halshaw.
- Created internal guidelines on AI, SEO, and content writing to standardise quality.
Educational Content Creator
StudySmarter
Newcastle upon Tyne
06.2022 - 12.2022
- Produced educational articles and study guides on key texts and themes for GCSE and A-level English Literature.
- Applied on-page SEO principles to improve discoverability while keeping content value-driven and accessible.
- Generated ideas for new articles and study resources based on student needs and upcoming curricula.
Education
Bachelor of Arts - English Literature
Northumbria University
Newcastle Upon Tyne06-2021
Skills
- Content strategy and planning
- B2B and B2C content creation
- Keyword research and optimisation
- SEO proficiency (SEMrush)
- Proofreading and editing
- Client management
- Team leadership
- Content marketing
Timeline
Content Manager and Team Leader
Bough Digital
08.2024 - Current
Content Writer
Bough Digital
01.2023 - 08.2024
Educational Content Creator
StudySmarter
06.2022 - 12.2022
Bachelor of Arts - English Literature
Northumbria University