Talia Stanton

• Optimise, edit, and write 200+ travel features per month that consistently rank #3 or above on Google.
• Conduct keyword audits and travel-focused trend research – led to a 14% increase in pages ranked #1 after 6 months.
• Curate seasonal email marketing campaigns for travel, events, and theatre sectors. Drove £8,000+ in affiliate bookings and purchases within 4 months.
• Act as the primary liaison between CRM, social media and editorial teams to facilitate affiliate integration across platforms.
• Produce promotional features and news posts for affiliate partners.
• Create commissioned hotel reviews and promotional TikTok videos to boost conversions.
• Enhance team collaboration by creating dashboards from analysed data.

• Drove client conversions with SEO-optimised venue descriptions for 40+ guides per month, with 93% ranking above #3 on Google.
• Achieved KPIs through strategic metadata formulation, keyword integration, and selecting high-impact imagery.
• Wrote persuasive restaurant, bar and hotel reviews for the in-house blog.
• Conducted daily industry research to stay ahead of trends and identify new venue openings before competitors.

While away, I initiated a content partnership with Asia's biggest hostel chain, Mad Monkey. I wrote SEO-optimised travel blogs in exchange for free accommodation.

• Delivered 80+ web pages for the company rebrand, ensuring ambitious deadline was achieved.
• Directed cross-functional digital teams to create impactful B2C campaign materials, with 35% of landing pages exceeding CTA click-through targets.
• Conceived and launched a lifestyle section on the company blog, increasing traffic by 12%.
• Crafted tailored brochures for global universities, adjusting tone to suit regional differences.
• Conducted alumni interviews, enhancing YouTube content and increasing channel views by 15%.

• Managed three social media accounts, each with 50,000+ followers.
• Implemented UGC strategy, doubling Instagram organic reach and increasing followers by 23%.
• Led the creation of multi-channel marketing materials for the company’s annual brunch campaign. Secured 100+ client participants, obtained coverage in 8 publications and surpassed the previous year’s bookings by around 50%.
• Nurtured 6 affiliate content partnerships, (included The Resident, UNiDAYS, and River Island) writing 50+ external lifestyle articles annually.
• Trained two interns: edited their social posts and developed the company’s first style guide to support their growth.