Ahsan Iqbal

Clients worked with: Dyson (Global), Honda (EMEA), Bethesda (EMEA)

• Supported global data governance and campaign activation for over 40 markets.
• Managed offshore ad operations team, providing training and upskilling in campaign trafficking and best practices.
• Spearheaded onboarding processes for new markets, ensuring adherence to tracking structures and KPI assessments.
• Created and managed end-to-end tracking processes, including UTM governance, tag implementation, and global tracking strategies.
• Developed and implemented dynamic creative optimization (DCO) campaigns, as well as managing remarketing audiences across Google Analytics (GA4), CM360, and DV360.
• Provided technical troubleshooting and process improvement solutions across global markets.
• Awarded for outstanding achievement on Honda account for complete restructuring of tagging setup.

• Managed full-cycle ad campaign operations, from booking and activation to tracking pixel setup, creative specs, and troubleshooting.
• Coordinated with clients, planners, and vendors to ensure smooth campaign execution, including material preparation (MRF) and reconciliation of invoices with finance.
• Maintained communication with vendors for proof of ad deliveries (tear sheets, hard copies) and tracked campaign performance to ensure successful execution.
• Led transition of HSBC campaigns, overseeing ad server management, third-party supplier coordination, and billing reconciliation.
• Worked closely with creative teams to ensure compliance with client standards and facilitated successful execution of multiple media campaigns simultaneously.