AHMED EL-SHAHED

Job Scope and Fitness Management Expertise:

• Successfully increased pre-sale memberships by 40% through strategic marketing and promotional efforts two and a half months prior to the facility's opening
• Played a pivotal role in assembling a highly skilled fitness team and conducting comprehensive coaching sessions for all staff departments, ensuring a thorough understanding of the facilities, equipment, and operational procedures for both opening and closing shifts
• Implemented an innovative initiative to engage every staff member in a group class of their choice, aligning with their work schedules to foster a deeper understanding of fitness and maintain consistent motivation
• Demonstrated exceptional leadership and management skills by overseeing a team of six full-time and three freelance fitness and group exercise coaches
• Implemented effective systems to enhance the fitness team's performance, resulting in the achievement of monthly targets, increased personal training sales, and improved member retention rates
• Recruited highly qualified personal trainers with exceptional communication abilities to deliver outstanding member experiences

Responsibilities:

• Developed class schedules and staff rotas to ensure a wide variety of classes that cater to different fitness needs and training times
• Ensured adequate gym floor coverage by coaches at all times
• Regularly evaluated fitness team members, conducted weekly workshops, and provided one-on-one coaching sessions
• Enforced all club rules and regulations, including promoting, educating, and ensuring adherence to occupational health and safety standards
• Conducted a minimum of 4-6 hours of classes and personal training sessions per day, often back-to-back, while fulfilling administrative and managerial duties
• Organized files and created a new system for personal fitness plans, records, and contracts
• Curbed learning time by developing customer rapport during training sessions
• Increased membership enrollment by 25% using innovative sales and promotional techniques
• Built customer loyalty by smoothly executing training initiatives, resulting in a 20% increase in client retention
• Developed organization systems for personal fitness plans, records, and contracts
• Grew customer base by 30% through word-of-mouth referrals based on customer satisfaction and results
• Employee of The Month, February 2023.

• - Achieved best PT Conductions in Max & Aegle in one month (November 2021 - 147 Conductions).
  - Developed, planned, and led personal and group fitness sessions as well as specialty fitness programs, increasing class attendance by 35%.
  - Trained clients in strength training, cardiovascular exercise, and stretching.
  - Met health education and wellness objectives by implementing new training programs, boosting client satisfaction by 15%.
  - Educated customers on health and personal benefits through creative presentations.
  - Developed organization systems for personal fitness plans, records, and contracts.
  - Provided personalized training to a diverse clientele, including the former Minister of Finance of the United Arab Emirates, Mohammed Al Shehhi.
  - Successfully trained both the DEWA Team (Ladies) and the FTA Team (Male) for the GOV Games 2021 CrossFit competition, demonstrating expertise in catering to a wide range of fitness levels and specific requirements.

• Enhanced clients' fitness with balanced meals and regular workout exercises, leading to an average 20% improvement in client fitness levels.
  - Provided guidance on nutrition, weight control, and lifestyle changes within company guidelines.
  - Achieved the monthly personal training target (Fitness First-IBN).
  - Awarded rising superstar achievement by Fitness First.
  - Maintained high scores in monthly Mystery shopper visits.
  - Top Seller Supplements (Feb 2019, Apr 2019, May 2019, Jun 2019), resulting in a 10% revenue increase.
  - Top Seller My Zone device (Jun 2019, Jul 2019), increasing device sales by 15%.

• Motivated and led team members to consistently exceed store sales targets.
• Delegated tasks based team members' strengths to improve productivity and quality of work.
• Maintained advanced product knowledge, sharing expertise with team members for improved customer service.
• Managed store inventory by directing routine stock control procedures to maximise sales opportunities.
• Pursued new business opportunities by forging strong networks
• Negotiated buying conditions and sales contracts to secure lucrative deals.

• Developed, planned, and led personal and group fitness sessions and specialty fitness programs, increasing client engagement by 20%
• Grew customer base through word-of-mouth referrals based on customer satisfaction and results, achieving a 15% membership increase.