Adam Russell

- Lead B2B sales for VIP hospitality, consistently achieving KPIs and enhancing client acquisition.

- Achieved a revenue of £41,400 in 6 months.

- Secured new business aligned with sporting events, improving reliability.

- Utilised company CRM, Salesforce, to track lead processes converting leads into prospects and clients.

- Developed sales strategies and skills that resulted in client retention, account management, and satisfaction.

- Collaborated on Hearts FC's 150th anniversary community project, enhancing local engagement.

- Facilitated 'Maroon Mile Project,' boosting community participation and awareness.

- Organised events for Hearts FC, significantly increasing community involvement and support.

- Operated with senior staff in a sporting context to drive community awareness and marketability with the football club, such as the 'Maroon Mile Procession'.

• Managed daily store operations, including product presentation, sales transactions, and customer service.
• Facilitated efficient project management during peak sale times.
• Analysed consumer behaviours and preferences, optimising product positioning for enhanced marketability.

- Authored consumer-centric blogs focusing on university experiences and challenges.

- Collaborated with a diverse team to enhance content for maximum viewership.

- Discussed digital marketing methods for increased online visibility through numerical and qualitative feedback from consumers.

• Managed club finances and organised events, including training sessions and charity fundraisers
• Overcame problems that arose within the club financially, operationally and ethically
• Collaborated as a committee to make decisions for the progression of the club

• Conducted detailed market research using buyer personas, enhancing targeted marketing strategies
• Linked client communications through HubSpot to buyer personas, improving engagement and analytics
• Analysed market trends to inform strategic decisions, driving measurable business results

• Conducted competitor and online marketing analysis, including SWOT analysis, and presented the results in a quantitative and qualitative report
• Raised awareness to the management of the need for a strong social media presence against competitors in their industry