Jonathan Nowacki

Driving revenue growth through strategic client acquisition and market development

Key Achievements & Responsibilities

✅ Business Development

• Identified and secured new clients (coffee shops, cafes, foodservice providers) through targeted prospecting and market analysis
• Closed high-value contracts via persuasive sales pitches and value-driven negotiations
• Grew sales pipeline by 30%+ through systematic lead tracking and CRM optimisation

✅ Client Relationship Management

• Built long-term partnerships through consultative selling and needs-based solutions
• Led client onboarding including machinery installations, barista training, and launch events
• Implemented brand merchandising strategies that increased client sales by 25%+

✅ Market Leadership

• Conducted competitor analysis and market research to identify emerging trends
• Represented company at industry events as product/brand ambassador
• Co-developed sales strategies targeting specialty coffee market segments

✅ Operational Excellence

• Streamlined sales processes through data-driven performance reporting
• Collaborated with cross-functional teams to deliver best-in-class client support
• Managed seasonal promotional campaigns with 100% execution rate

Core Competencies

🔹 New Client Acquisition | 🔹 Contract Negotiation | 🔹 CRM Pipeline Management

🔹 Coffee Market Expertise | 🔹 Client Training Programs | 🔹 Brand Merchandising

🔹 Specialty Coffee Knowledge | 🔹 Sales Strategy Development | 🔹 Trade Show Leadership

Industry-Specific Skills

• Comprehensive understanding of coffee supply chain and brewing methodologies
• Fluent in coffee sustainability practices and ethical sourcing standards

• Key Responsibilities
  Sales Performance: Exceeded revenue targets through proactive management of inbound leads and outbound telesales initiatives, qualifying leads to enhance pipeline value and forecast accuracy.
  Customer & Technical Support: Delivered product expertise to customers and internal teams, resolving technical issues in collaboration with Engineering, Technical Services, and suppliers. Conducted on-site visits to address complex client needs.
  CRM & Pipeline Management: Maintained CRM system integrity, tracking customer interactions and collaborating with external sales representatives to optimize opportunity pipelines.
  Market Expansion: Identified new opportunities through market research, competitor analysis, and lead generation. Developed tailored solutions using IPU products to address client requirements.
  Documentation & Training: Updated technical libraries, supplier catalogs, and product specifications. Conducted product demonstrations, training sessions, and represented IPU at sales events/exhibitions.
  Quotation & Follow-Up: Generated quotations, pursued closures tenaciously, and ensured seamless post-sale communication to maintain customer satisfaction.
  Core Competencies
  Technical Expertise: Proficient in diesel engine applications, fuel filtration, and generator systems, with experience resolving technical customer/internal issues.
  Customer-Centric Approach: Passionate about delivering exceptional service, building long-term client relationships, and driving customer loyalty.
  Sales Acumen: Skilled in lead qualification, pipeline management, and revenue growth strategies within both domestic and export markets.
  Soft Skills: Self-motivated, solution-oriented, and resilient with strong prioritization, adaptability, and communication abilities.
  Achievements
  Revenue Growth: Directly contributed to sales team productivity and revenue targets through high-activity outbound/inbound engagement.
  Process Improvement: Enhanced technical documentation accessibility and CRM efficiency, supporting internal knowledge-sharing and customer responsiveness.
  Tools & Methodologies
  CRM Systems | Market Research Analysis | Technical Documentation | Cross-Department Collaboration | Sales Pipeline Optimization

• Distribution Network Development: Built productive relationships with distributors/retailers, optimizing supply chain efficiency and market penetration
  Brand Growth Initiatives: Elevated market presence through brewery tours and high-visibility event management (Brew London, Suds Fest) including temporary bar installations
  Technical Expertise: Provided customers with comprehensive support on beer dispensing systems, including cask-to-keg conversions and Lindr machine retrofitting (60/40 gas systems)
  Cross-Functional Leadership: Collaborated with brewing, production, and marketing teams to launch product innovations and achieve organizational objectives
  Event-Driven Marketing: Expanded professional network and brand awareness through pop-up bar operations at industry-leading craft beer festivals
  Key Achievement: Developed Attic Brew Co.'s event bar concept into a revenue-generating brand activation tool while maintaining full operational technical oversight.

• Founder & Managing Director
  Ambridge Brewery (2014–2023)
  Established independent brewery and acquired historic Wyre Piddle Brewery brands (2014), revitalizing production through modernized operations and expanded distribution networks
  Secured national retail partnerships including full-chain distribution with Morrisons supermarkets, achieving nationwide market penetration34
  Built strategic alliances with national wholesalers and local distributors, optimizing supply chain efficiency and market reach
  Directed dual operational focus: 50% hands-on brewing/quality control, 50% sales leadership/logistics management
  Cultivated enduring industry relationships through collaborative partnerships and trade engagement
  Navigated pandemic-related market challenges until business closure (June 2023), preserving brand legacy and industry connections

• Multi-Division Product Oversight: Managed product distribution across 4 divisions (BSC Fuel, Diesel Engine Products, Single Sourcing, Engine Control, Engine Starting, Groundcare), with primary focus on BSC division strategy and operations.
  Strategic Leadership: Reported directly to Divisional Sales Director; spearheaded customer base development, account management, and long-term strategic planning initiatives.
  National Account Growth: Secured and expanded multiple UK national accounts through tailored distribution strategies and client-centric marketing plans.
  Product Innovation: Designed, prototyped, and launched Fuel Polishing Systems from concept to market entry, addressing cross-sector client needs.
  Technical Development: Led ongoing R&D for Fuel Polishing product line improvements and next-generation solutions.
  Event Management: Coordinated UK-wide trade show participation and exhibitions to enhance brand visibility and lead generation.

• Sales & Client Relations Specialist
  ✔️ Client-Centric Solutions: Delivered tailored product demonstrations and technical configurations, translating complex features into client-specific value propositions. Cultivated long-term partnerships through needs analysis and consultative relationship management.
  ✔️ Sales Cycle Optimization: Partnered with sales executives to design streamlined methodologies for navigating intricate sales cycles, reducing process friction and accelerating deal closures.
  ✔️ Revenue Growth Driver: Surpassed monthly KPIs by 15-20% through targeted lead generation strategies and data-driven sales approaches. Championed upselling initiatives that boosted average deal size by [X]% through strategic product bundling.
  ✔️ Technical Sales Leadership: Served as primary product expert across cross-functional teams, guiding technical decision-making from initial consultation to post-sale implementation.
  ✔️ Collaborative Excellence: Spearheaded knowledge-sharing initiatives between sales and product teams, ensuring alignment on market demands and feature roadmaps.