Syed Ahmed Ali
Summary
Dynamic Senior Research Executive with over three years of experience in quantitative research, data analysis, project management, and operations within FMCG and media sectors. Proven expertise in managing large datasets, generating business insights, and driving operational efficiency. Adept at leading cross-functional teams and delivering impactful research solutions for clients. Strong analytical skills coupled with a commitment to creative problem-solving and process improvements.
Overview
7
7
years of professional experience
Work History
Senior Research Executive - Media
Ipsos UK
03.2022 - Current
- Responsible for liaising with radio stations across UK and developing quarterly data releases for RAJAR.
- Spearheaded client engagement initiatives, ensuring clear communication of project objectives, timelines, deliverables, and outcomes between all parties involved.
- Supporting quantitative research studies in action from questionnaire design and scripting to fieldwork management with internal operational specialists to help prepare presentations for clients.
- Focusing upon maintaining the quality of data being reported and helping with data processing and investigation.
- Working to deliver reports and recommendations in an engaging and creative way.
- Adapting with the constantly changing design process to meet the changing needs of our clients and ever evolving nature of the media industry.
- Streamlined research processes for increased efficiency and more accurate results.
- Collaborated with cross-functional teams to ensure timely completion of high-priority research projects.
Associate Analyst - FMCG
Global Data Plc
09.2021 - 03.2022
- Conducted extensive research and data analysis on global beverage markets, providing quarterly forecasts and insights for Western European, Latin American, and Nordic markets.
- Collaborated with cross-functional teams to produce research products covering industry trends, consumer behavior, and market estimates.
- Actively monitored economic and political events to assess their impact on the FMCG sector, particularly beverages.
- Contributed to process improvements by recommending product and procedural enhancements based on data insights.
- Provided support during internal audits by promptly supplying requested information as needed.
Management Intern
Coca-Cola İçecek (CCI)
06.2019 - 08.2019
- Analyzed sales data and prepared revised sales targets, contributing to the company's annual revenue strategy.
- Worked with the sales team to conduct market audits, boosting cooler utilization by 70% through direct engagement with customers and suppliers.
- Utilized SPSS to perform in-depth statistical analyses on SKU performance and customer satisfaction, aiding strategic decisions.
- Implemented time-saving techniques that improved overall workflow efficiency within the intern team.
- Supported supervisor with sales analysis and reporting.
Management Intern
Wah Nobel Group of Companies
06.2017 - 08.2017
- Conducted a communication audit and presented a comprehensive SWOT analysis to improve interdepartmental coordination.
- Used SPSS to perform sales data analysis and graphical performance reviews for SKUs, contributing to the company's market positioning strategy.
- Implemented time-saving techniques that improved overall workflow efficiency within the intern team.
- Participated in strategic planning sessions, contributing valuable insights into industry trends and competitive analysis.
- Maintained detailed records of project progress, ensuring accurate documentation was readily available for review by senior management.
Education
Master of Science - Information Systems & Operations Management
University of Nottingham
Nottingham, United Kingdom09.2021
BBA - Business Administration
National University of Computer & Emerging Science
Islamabad09.2020
Skills
Research & Data Analysis
Project Management
Operations Management
Client Relations & Stakeholder Management
Market & Industry Research
Business Intelligence & Reporting
Data Visualization & Forecasting
Cross-functional Collaboration
Process Improvement & Innovation
Strategic Thinking
LEADERSHIP & EXTRA-CURRICULARS
Business School Ambassador, University of Nottingham
Jan 2021 – Aug 2021
- Represented the Nottingham Business School at events, leading campus tours and providing guidance to prospective students, improving engagement and applications.
- Strengthened communication skills by advising students on academic and career goals and interacting with diverse audiences.
Research/Teaching Assistant, FAST - NUCES
Sept 2019 – Aug 2020
- Delivered lectures and tutorials in Macroeconomics and Consumer Behavior to 100+ students, enhancing their academic performance.
- Conducted research on economic issues and facilitated student-professor communication, ensuring smooth class operations.
President, National University Management Society
Sept 2018 – May 2020
- Led business competitions and events, securing sponsors and managing logistics for 500+ participants, boosting the club's reputation.
- Directed a team of 15+ volunteers, developing leadership and event management skills.
Vice President, Debate & Public Speaking Society, FAST - NUCES
Sept 2017 – Aug 2019
- Organized debate championships, increasing participation by 40% and improving members' public speaking through training sessions.
- Won multiple awards in national debates, representing the university at various competitions.
Community Volunteer, Youth Development Program (YDP)
2017 – 2018
- Conducted career development workshops for underprivileged students, contributing to local education initiatives.
Languages
Languages: Urdu - Native, English – Fluent, Hindi – Intermediate, French – Beginner, Arabic - Beginner
Timeline
Senior Research Executive - Media
Ipsos UK
03.2022 - Current
Associate Analyst - FMCG
Global Data Plc
09.2021 - 03.2022
Management Intern
Coca-Cola İçecek (CCI)
06.2019 - 08.2019
Management Intern
Wah Nobel Group of Companies
06.2017 - 08.2017
Master of Science - Information Systems & Operations Management
University of Nottingham
BBA - Business Administration
National University of Computer & Emerging Science
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