Zurina Bahari

Member

• Member of International High Jewellery Board (2023)
• Member of Heritage Experts Masterclass (2023)

Sales Performance (FY23-FY24)

Boutique

• FY23 full year sales target achieved on 11th month (+18%)
• FY24 YTD sales performance:

YTD vs LY% +22%

vs BU YTD +5% (LE12)

• Sell-through: FY24 YTD triple digit growth across every product category

(Jewellery, timepiece, High jewellery)

Personal HJ Turnover

• SGD 6.8million (special order) / GBP 3.9m

Managed and motivated employees to be proactive and engaged in High Jewellery

- Introduced incentive programs to encourage HJ presentations

- HJ Bingo challenge

(prize: 3 days and 2 nights in Paris for a VCA experience)

- Achievement: within 12 months, all sales associates with less than 2 years experience have sold in 1 or across all categories - High Jewellery, heritage & poetic complications

Reach for the stars (Tailored Coaching)

• Support and coach 2 team members to achieve YTD top 5 positions in the UK and 1 is ranked #2 in the region

Recruitment & Coaching

• Oversee 23 headcount across functions ( 14 permanent and 9 contract- based)
• Added 11 headcounts (50%) 6 permanent & 5 contract head counts in 14 months to support both front and back of house
• Monthly formal coaching with permanent team members

Boutique Environment

• Recognition - Europe's best practice as shared during satisfaction committee Jan'24 (Polaroid experience)
• Revamped boutique experience from hosts to menu and introduced polaroid as part of street boutique experience. (Barometer results + 9%)
• Introduced new vendors to elevate luxury experience (florist, chocolatier, F&B offers)

Implemented innovative programs to increase employee loyalty and reduce turnover

- Tailored training programs to support both high potential and challenging talents

- "rekindle the flame" moments for team members above seniority of 5 years

Reviewed business operations and obligations to help organization function at acceptable level

Boutique reports

• Prepared working papers, reports and supporting documentation for audit findings.
• Monthly forecasts and sales reports

Boutique Initiatives & Activations

• FY24 Christmas Activation: Collaboration with Events team & Harpers Bazaar UK Fashion Editor & Celebrity Stylist : Rosie Arkell-Palmer
• FY23 Spring Activation: Collaboration with London's top florist Neil Strein
• Heritage Exhibition at New Bond Street: FY24 Summer

Awards

• Most Inspiring Team Member FY21 - SEA AU
• Highest Quantity High Jewellery Sales FY21 - SEA AU

Regional Contribution

• Member of international High Jewellery Board (2022)
• Member of Heritage Experts Masterclass (2022)
• Guest Speaker at Regional and Local High Jewellery Board (2021)
• Guest Speaker at Regional and Local Heritage Workshops (2021)

Sales Performance

Boutique

• YTD FY 23 (+93% vs past year)

Personal

• YTD FY23 SGD$13.6 million in high jewellery, heritage and daily sales (historic sales record for single ticket creation)

Ultra High Net Worth Clients

• High Jewellery & Estate pieces, total transaction history of between SGD 2 million to SGD $5 million year on year
• Tailored client journey throughout the year, locally, regionally and internationally

Budgets and Financial Targets

• Prepared yearly and quarterly budgets as well as effective strategies to consistently meet financial targets while maintaining healthy up-to-date P&L
• Identified and qualified customer needs.

(1906 monthly activations) Boutique Activations to achieve sales targets above recommended objectives

People Management

• Kept morale high with high-energy, regularly incorporating employee feedback and tapping employees for important projects.
• Managed team of full-time and trained new team members and monitored performance on monthly basis
• Onboarding - created a tailored onboarding program in collaboration with local trainer for new joiners
• Active communication with team members, vendors and external hires (security guards) to encourage highest quality of service.
• Assisted in recruiting, hiring and training of team members since October 2020 (acting- BM)

Team Spirit | Collaboration

• Introduced monthly breakfast to interact in a casual environment with activities such as gift exchange and objective happiness workshop
• Initiated welcome bouquet for new joiners and anniversary/ birthday celebrations for existing team members
• Great collaborations across functions with local-Exco

Client Experience

• Built boutique's reputation for effectively serving high profile clients through careful team management, effective customer relations and smooth service delivery
• Tailor-made experience for high profile client visits with catering and special arrangements with the florist
• 1906 Museum Activations month on month since November 2020 (contributed to 19% of annual turnover FY21)

Awards

• Top Sales Quantity in High Jewellery FY20 - SEA AU
• Marina Bay Sands boutique : no.1 in Marina Sands Mall November 2020 (Luxury Jewellery & Watch Ranking - Gross Sales)

Regional Contribution

• Member of Regional High Jewellery Board 2021
• Guest Speaker at Local High Jewellery Board 2021

Sales Contribution FY20

Personal

• SGD$7.9m in daily business, Heritage and High Jewellery

Transmission

• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Coached sales team both collectively and individually to help each employee achieve monthly goals.

Acting- Boutique Manager

• Worked with company's recruiters to attract talented individuals for sales positions
• Successfully worked on promotion from Sales Advisor to Senior promotion for 1 team member

Awards

• Top Sales for Alhambra incentive - Trip to Kyoto Patrimony Exhibition
• Top Sales : Perlee incentive - Trip to Beijing Patrimony Exhibition

Local Contribution

• Local High Jewellery Board Member (2018-2020)

Client Development

• Promoted business development by building and maintaining relationships with new clients through walk in. Recruited 5 High Jewellery and Heritage Clients through walk-ins

Client Experience

• Worked very closely with team members on handling difficult customers and challenging situations
• Regular feedbacks to management to update food and beverage offerings
• Personalization projects with new vendors such as florist, chocolatier, premium tea houses and bars such as Atlas

Team Spirit

(ION Boutique Pioneer Team)

• Initiated Team outings to bond outside of work (ie beach outing & CSR projects)

Award

• Winner for Panerai x Antinori wine challenge, incentive trip to Hong Kong

Sales Achievements

• Exceeding sales achievements month on month with record of 3 Tourbillon watches sold to 1 client

Team Spirit

• Professional bridge between team and management to ensure smooth daily communications
• Organiser of team bonding activities such as team meals

Client Experience

• Shared with team members how to improve customer interactions with luxury vocabularies (1 word a day game)
• Regular feedbacks to management on sales tools to improve selling ceremonies (ie arrangements at sales tables)
• Tour leader of Officine Panerai Exhibition in Singapore and main contact to conduct boutique tours in the absence of boutique manager

Client Recruitment

• Researched sales opportunities and possible leads to achieve sales objectives
• Built diverse and consistent sales portfolio through recommendations and walk-ins

Team Spirit

(Pioneer Team)

• Collaborated with managers to provide customer feedback and recommend relevant changes to meet emerging trends.
• Contributed to team objectives in fast-paced environment.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.