Zubeeda Ibrahim

During my time at Selfridges, I worked closely with VIP clients, providing tailored recommendations that enhanced the shopping experience and significantly increased transaction values. I consistently exceeded sales KPIs by using upselling and cross-selling techniques, while also maintaining luxury merchandising standards to uphold the brand's image. I became known for handling client queries with professionalism and discretion, ensuring every customer felt valued and respected.

While working at Moncler, I developed further expertise in delivering luxury service to international and VIP clients. I supported fittings and styling consultations, ensuring customers received a personalised shopping experience, and successfully increased basket size by 12% through effective cross-selling. I built strong product knowledge across seasonal launches, which allowed me to confidently assist clients and maintain Moncler's high brand standards.

At Nike, I consistently ranked among the top five sales associates, exceeding sales targets and KPIs by up to 20%. I supported high-profile product launches with strong technical knowledge and promoted loyalty schemes and digital services to enhance customer engagement. Working in a fast-paced, high-volume environment strengthened my ability to multitask while still delivering premium customer service.

At Footlocker, I was trusted to promote exclusive product launches, often contributing to record-breaking weekend turnovers. My ability to connect with customers, promote loyalty schemes, and build long-term relationships helped secure repeat business. I was also the go-to person for resolving escalated customer concerns quickly and effectively. In addition to this, I played a key role in visual merchandising, which boosted both customer engagement and overall sales.

My retail career began at JD Sports, where I developed a strong foundation in customer service, transaction management, and stock replenishment. I thrived in the fast-paced environment, ensuring customers were always looked after while supporting the wider team with merchandising and peak period demands.