Zoey Gilbert

(Promoted from Marketing Executive to Marketing Manager in early 2024)

• Lead a B2C eCommerce marketing team within the printing & finishing industry, delivering SEO, content, email, organic and paid marketing strategies.
• Own SEO and content strategy, including keyword research and organisation (sans cannibalisation), SERP analysis, technical SEO & AI optimisation, HTML/CMA, and internal/external link-building.
• Drive content creation across blogs with current focus on hero content pillar strategy, product pages, and social media to support organic growth and brand authority.
• Plan and optimise ROI-focused campaigned across organic and paid channels.
• Lead a high-profile local CSR campaign, organising a 45-mile Loch Ness charity row and wild camp with 20 colleagues and industry connections, raising £2,000+ for Cleckheaton's Howarth Foundation and generating strong brand exposure.

• Oversaw daily operations of in-store digital print lab, ensuring high-quality film development and printing services.
• Developed in-store and online marketing content, leveraging advanced IT and design skills.
• Represented business at industry events, liaising with prominent companies such as Canon and Nikon.
• Independently prioritised workloads to uphold quality standards and enhance customer satisfaction.

• Supported the planning and promotion of University events, including employment and careers fairs.
• Contributed marketing ideas and solutions to increase student engagement and event attendance.
• Represented Sheffield Hallam University professionally at events and outreach activities.
• Recognised with two nominations for Student Employee of the Year.