Zoë Miranda

Responsible for leading the social product within the training team. This includes consultation and strategic planning with clients across diverse verticals, creation of bespoke content and delivery of organic and paid training globally.

Receiving an average feedback score of 4.8 out of 5

• Reported in to Board of Directors
• Developed and implemented the social, influencer, live video and content propositions on across the agency
• Responsible for managing rate card, projections and budgets for the department
• Strategic content and social lead (paid, owned and earned) on all new business and pitches
• Responsible for managing social media integration across the agency and upskilling colleagues as appropriate via training or workshops
• Panel speaker at key industry events including the FSF events
• Lead on the OPEN programme, part of DE&I initiative to ensure diversity and inclusion when recruiting
• Clients included a mix of B2B and D2C: Capita, Barclays, Vitality, Mortgage Advice Bureau (MAB), M&G, Prudential, Shawbrook and ABI
• Worked on the award winning #PensionAttention campaign with Big Zuu

• Reporting into the Board
• Development of digital proposition and direction of travel for social for the agency
• Social content lead on key accounts across all business hubs: corporate, consumer and health
• Managing a team comprised of paid media, influencer and social content
• Developing social and content strategies
• Contributed to wider agency initiatives
• Clients included: P&G, Sure, Samsung and Phillips

• Managing a team of 16 incl: Account Directors, Managers and Execs as well as specialist teams incl. insights and influencer
• Social content lead on key accounts within the agency
• Managing the finances for the CREATE social content team
• Responsible for sourcing new business across current roster and wider agency
• Advising and leading on integration across channel content such as Organic Performance and Paid Social teams
• Leading on brainstorming and social content strategy with a view on digital and ATL integration (incl Partnerships)
• Contributing to wider agency initiatives such as OPEN around equality and diversity and board initiatives to make the agency a better place to work
• Liaising and building relationships with suppliers and media owners such as Meta, Twitter, TikTok and YouTube
• Clients included: Specsavers, John Lewis & Waitrose, Starbucks, Renault and Uber Eats

All Things Hair:

• Global lead on creative direction and content strategy (incl. SEO, CRM, social and influencer) across nine markets; from concept to execution.
• Leading all on all processes and ways of working (e.g editorial & publishing process, asset production and optimisation processes.)
• Managing a team internationally including editorial, social, SEO, influencer, studio teams and producers.
• Mentoring a Global team of Chief Content Officers and writers
• Accountable for the output of studio assets in three studios – UK, Indonesia and Brazil
• Advising and working with web development and UX teams
• Managing campaign budgets for ATH and campaign partners through Unilever
• CMA finalist for best content strategy, best use of content curation and best use of video in content marketing 2019

• Mentoring and managing the social team made up of community execs/managers, content execs/managers and an influencer manager
• Member of the Dentsu Aegis Network Social Steering Group
• Accountable for all social outputs across both content execution and social reporting
• Managing the influencer manager with a view of recruitment, strategy and briefings
• Leading social strategy and working with cross agency teams to achieve best in class results for clients with a view on insights and briefings including paid media strategies and targeting (incl new biz)
• Upselling social innovation/content strategy and spotting opportunities to grow accounts
• Leading on best practice across all content output, platforms and paid media
• Managing budgets and recruitment for the department
• Planning and leading social workshops including: tone of voice, content strategy and platform updates
• Clients included: TSB, IKEA, Lidl, Enterprise, Norwegian Air and Burger King
• Key achievements: First to test Facebook Live and Facebook AR on behalf of clients across the UK

· Reporting to Strategy Director/Co-founder

· Managing freelance strategists

· Lead on global content strategies for new business and campaigns from concept to completion

· Creating optimised strategy within budget and ensuring financial viability for agency and client

· Collaborating and briefing all departments within the agency including: editorial, production, web development and design

· Liaising and managing relationships with third party suppliers and freelance creative teams

· Monitoring latest news and developments within industry and across all social platforms and formats

· Creating reports and insights using various social listening tools such as crimson hexagon

· Creating and sourcing influencer campaigns and managing talent

· Clients included: Google, Speedo, Timberland, Shiseido and RNIB