Zoe Foley
London,UK
Summary
Commercially driven senior events professional with over 11 years’ experience managing high-value accounts, leading sales teams, and delivering complex corporate and large-scale events. Currently Head of Group Sales & Events with full ownership of revenue performance, strategic client relationships, contract negotiation, and team leadership. Proven ability to grow accounts, secure repeat business, and deliver events that meet both client objectives and commercial targets.
Overview
18
18
years of professional experience
Work history
Head of Group Sales & Events
Drake & Morgan
2014.10 - 2026.02
- Progressed from Sales & Events Manager to Senior Manager and Head of Sales based on performance and revenue delivery.
- Own and manage a portfolio of corporate and private event accounts.
- Lead group-wide sales strategy, consistently achieving revenue targets.
- Negotiate contracts and pricing to maximise profitability while maintaining long-term partnerships.
- Drive repeat business through strategic account management and relationship building.
- Oversee full event lifecycle from pitch and proposal through to execution and post-event review.
- Manage budgets, forecasting, and sales reporting.
- Lead and develop a team of 15 Sales & Events Managers and operational teams.
- Collaborate with marketing and operations to align commercial strategy with delivery.
- Awards:
- Sales Team of the Year (2018)
- Sales & Events Manager of the Year (2019–2021)
Sales & Events Manager
21 Restaurant & Print Room Bar
2012.07 - 2014.10
- Drove year-on-year sales growth across three trading areas.
- Managed corporate and private event accounts from enquiry to delivery.
- Worked closely with marketing and PR to generate new business.
- Coordinated suppliers, contractors, and internal teams to ensure seamless execution.
Store Manager
ALDO
2010.10 - 2012.07
- Managed a team of 15 with full accountability for sales performance and operations.
- Consistently exceeded weekly and quarterly sales targets.
- Awarded 100% in the company customer service programme.
General Manager
Ground Floor Restaurant
2008.02 - 2010.10
- Promoted to General Manager within three months.
- Managed teams of up to 12 staff in a 100-cover venue.
- Led marketing initiatives to increase revenue and customer engagement.
Education
Cabin Crew Course Diploma - undefined
Leaving Certificate - undefined
IrelandBeauty Therapy & Theatrical Make-Up Diploma -
Black Rock SCD
DublinSkills
- Strategic Account Management
- Revenue Growth & Profit Optimisation
- Client Retention & Relationship Development
- Contract Negotiation & Commercial Agreements
- Budgeting, Forecasting & Pipeline Management
- Event Strategy & End-to-End Delivery
- Cross-Functional Leadership
- Stakeholder & Supplier Management
Awards
Sales Team of the Year (2018), Sales & Events Manager of the Year (2019–2021)
ADDITIONAL INFORMATION
- Experience delivering events for up to 1,000+ attendees
- Strong commercial acumen and revenue accountability
- References available upon request
Timeline
Head of Group Sales & Events
Drake & Morgan
2014.10 - 2026.02
Sales & Events Manager
21 Restaurant & Print Room Bar
2012.07 - 2014.10
Store Manager
ALDO
2010.10 - 2012.07
General Manager
Ground Floor Restaurant
2008.02 - 2010.10
Cabin Crew Course Diploma - undefined
Leaving Certificate - undefined
Beauty Therapy & Theatrical Make-Up Diploma -
Black Rock SCD