Zoe Osborn
Rainham,Essex
Summary
I am a Creative and results-driven marketing professional with a passion for crafting standout campaigns that connect brands with people. I am currently employed as an Assistant Marketing Manager at Charlotte Tilbury Beauty, working with some of the biggest retailers in the market. Known for bringing fresh ideas, positive energy, and a fun, collaborative approach to every project. Dedicated to delivering measurable impact while keeping creativity at the heart of everything. I also have over five years previous experience in jewellery buying as well as Visual Merchandising. I am excited to apply all my experience to a challenging new role. Outside of work I am a keen foodie, always looking to try out new restaurants and markets… however, balancing this with my passion for fitness which includes completing my sixth Hyrox last year.
Overview
10
10
years of professional experience
Work History
Assistant Trade Marketing Manager
Charlotte Tilbury Beauty LTD
London
01.2023 - Current
- Leading 360 disruptive, ground-breaking, and brand-first marketing plans and NPD launches across retail and digital with the markets’ leading retail partners, such as Selfridges, Frasers, Cult Beauty, and ASOS.
- Driving omnichannel experiences to increase brand share of voice and awareness, ensuring we dominate within the industry.
- As the Marketing lead with my accounts and retailers, I curate and implement tailored retailer marketing plans, briefs, and strategies to identify areas for growth and to accelerate core franchise performance.
- Working collaboratively across functions such as commercial, finance, education, VM, and our global teams to ensure seamless execution across all projects and fulfil business needs and objectives.
- Overseeing and managing budget planning and PO raising across all campaigns and ad-hoc projects, ensuring all launches and projects are delivered within budget and to deadline.
- Supporting brand-led activations outside of my retailer remit by creating collateral, merch items, ensuring assets are delivered from global teams, ordering samples, and liaising closely with external suppliers on project builds and implementation.
- Working collaboratively with internal teams to ensure the successful launch of new store and counter launches across the country.
- Creating impactful marketing plans and activities such as launch events with pro-artists or influencers, the creation of goody bags, and sampling initiatives for customers.
- Implementing this externally with retail partners, ensuring 360 delivery through CRM, the online customer journey, and social presence.
Junior National Account Manager
Benefit Cosmetics
Chelmsford, Essex
01.2020 - Current
- Manage and maintain strong relationships with key beauty retail accounts, ensuring strategies are aligned to maximise annual sales, and identify growth opportunities.
- Oversee wholesale targets across £500k–£1.2m accounts, securing full buy-ins on NPD launches, and maintaining healthy stock and cover levels.
- Analyse weekly sales and stock reports to drive trade performance, producing Monday business updates, and post-launch insights.
- Develop and present 360 marketing plans to support year-round trade, successful product launches, and gaining buy-in internally and externally.
- Collaborate closely with Operations, Finance, Marketing, VM, and Store Design to support seamless execution across all accounts.
- Lead marketing and operational planning for new store openings, partnering with VM, Store Design, and installations on approvals.
- Managed portfolio of key accounts, fostering long-term relationships through regular, strategic communication.
- Maintain strong relationships with field teams, resolving in-store issues and ensuring clear communication of marketing plans, windows, sampling, and promotions.
- Coordinate in-store and virtual events, managing sampling activations, and working with Marketing and PR to secure makeup artists or influencer talent.
Buying Assistant
DCK Group
Billericay, Essex
01.2017 - 01.2020
- Managed purchase orders and liaised with suppliers and the buying team to meet deadlines.
- Organised and maintained brand samples for easy access and meeting preparation.
- Handled daily admin tasks, including order updates, and creation of product/sample boards.
- Supported product development by tracking competitors, emerging trends, and market shifts.
- Negotiated supplier pricing to maximise margin.
- Supervised a Level 1 BA, delegating tasks and ensuring high-quality output.
- Presented at trade meetings, range reviews, and sign-off sessions.
- Shared insights and opportunities with the team to maintain daily alignment.
- Coordinated with host partners, managing samples, data analysis, and meeting materials.
- Trained BAs across the business, promoting effective processes, and strong teamwork.
Visual Merchandiser
H&M
Kensington, Royal Kensington and Chelsea
10.2016 - 12.2016
Visual Merchandising Assistant
Marks & Spencer
West Thurrock, Thurrock
05.2016 - 09.2016
Education
Foundation Degree in Arts - Visual Merchandising
University of Hertfordshire
09.2016
A-Levels - Applied Business Studies: A, Art: C, Italian: C
Sacred Heart of Mary Girls' School
Upminster, Essex06.2013
GCSEs - 10 GCSEs A*-B
Sacred Heart of Mary Girls' School
Upminster, Essex01.2011
Skills
- Attention to detail
- Planning and organisation
- Time management
- Creative thinking
- Effective communication
- Strategic thinking
- Omnichannel marketing
- Cross-functional teamwork
- Creative problem solving
- Ability to build & maintain strong relationships
- Key communication skills
- Resilience
- Negotiation
- Retail strategy
- Market analysis
- Budget management
Websites, Portfolios and Profiles
linkedin.com/in/zoe-osborn-073a2177
Timeline
Assistant Trade Marketing Manager
Charlotte Tilbury Beauty LTD
01.2023 - Current
Junior National Account Manager
Benefit Cosmetics
01.2020 - Current
Buying Assistant
DCK Group
01.2017 - 01.2020
Visual Merchandiser
H&M
10.2016 - 12.2016
Visual Merchandising Assistant
Marks & Spencer
05.2016 - 09.2016
Foundation Degree in Arts - Visual Merchandising
University of Hertfordshire
A-Levels - Applied Business Studies: A, Art: C, Italian: C
Sacred Heart of Mary Girls' School
GCSEs - 10 GCSEs A*-B
Sacred Heart of Mary Girls' School