Zoe Lipyeart
Princes Risborough,Buckinghamshire
Summary
Detail-oriented Flex Manager with a passion for adding value and helping others reach their potential
Overview
14
14
years of professional experience
Work history
Express Store Manager
Asda
Banbury, Oxfordshire
07.2025 - Current
- Led team through transition to Asda contracts, ensuring seamless operations and aiding local managers in the process.
- Generated substantial sales increase via strategic merchandising adjustments.
- Strengthened morale by stabilising store post-management changes.
- Secured a perfect Challenge 25 compliance record.
- Significantly improved Mystery Shopper scores.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Greatly improved the markdown to wastage ratio by implementing strict stock rotation and markdown procedures.
- Identified and resolved several long standing health and safety issues to ensure a safe working and shopping environment.
- Produced POS templates and materials that were used across the stores in the region.
Quick Commerce Operations Lead (Secondment)
Asda
09.2024 - 07.2025
- Collaborated on rolling out Just Eat, Uber Eats Deliveroo services across the estate, including record-breaking rollout of 150 stores on Just Eat in 1 day. Created onboarding documents, lead training sessions, tracked device delivery, and worked with partners to ensure smooth rollouts.
- Was part of a team that grew Quick Commerce revenue from £0 to £1M in under a year.
- Identified opportunity for stores to increase opening hours, including during our most profitable hours of the day, thereby increasing sales, and provided this data to our partners.
- Developed a project to improve substitution rates in Express. Utilised data from both partners to pinpoint stores with poor performance, identifying opportunity to increase Quick Commerce revenue by up to £20,000 per week by increasing substitution rates.
- Conducted in-store testing, allowed me to identify technical errors in Just Eat's substitution function which I fed back to the partner, allowing them to escalate for resolution, while also determining how to work around these limitations until these errors could be resolved. Testing also established that having the ability to mark items out of stock indefinitely during the picking process was leading to colleagues selecting this option in error, which was in turn removing items from sale permanently and reducing sales; upon escalating this to Just Eat, it was agreed that this function would be removed.
- Challenged refunds from Deliveroo, claiming back £2500 per month in unfair refunds. Created guidance for stores to self serve on refunds and therefore increase money recovered, while also using data from refunds to improve store processes and reduce income lost from store-led refunds.
- Combined data from multiple reports available on UEM, to create up to the minute found rate data to share with key stakeholders at a point where Uber were only able to provide weekly updates.
- Created new guidance and updated existing guidance for Quick Commerce services using store experience to tie Quick Commerce processes into existing daily store activity.
Flex Manager
Euro Garages / Asda
, Midlands
03.2023 - 09.2024
- Completed visits for the RM with every store in the area every quarter, creating reports on store standards & compliance, utilising data to highlight areas of concern, or causes for celebration, coached SMs on how to close out any issues raised, and follow up with them on subsequent visits.
- Trained a new Flex manager on how to produce visit reports including training on excel functions.
- Travelled to support stores in other areas in all 3 Asda Express Formats
- Completed compliance audit checks on stores across the area, with focus on ensuring SMs understand why it is so important to be compliant, providing action plans, ensuring they have knowledge and tools to succeed and following up with them on subsequent visits. Fed back to the AM to identify opportunities for further improvement. Worked closely with the Auditor on his visits to ensure SMs understood the audits and to support stores.
- Hosted training zoom calls to the region and have created accompanying PowerPoint presentation regarding how to extract price update data from prism to excel, and how to filter it, streamlining the process for SMs and ensuring we are complaint.
- Produced PowerPoint presentations to be used in training sessions and comms in the area, to support employee comprehension.
- Using the experience gained increasing sales in vaping in my time as an SM, stewarded the vaping category for the region, providing feedback on planogram compliance, availability and standards, and raising communicating supply issues to the region and the Vaping Category Manager, increasing vape sales across the region.
- Trained 2 newly promoted SMs who went on to become 2 of the strongest SMs in the area. Analysed training needs to determine learning styles and skills shortages, to ensure the SMs were trained in the most efficient manner.
- Landed the Lawnswood concept in multiple stores across both my area and the adjacent one, ensuring that SMs understood the concept and can maintain it.
- Constantly engaged with management teams within our stores to develop their skills at every opportunity.
- Quickly learned and applied new skills to daily tasks, and passed on these skills to the team, improving efficiency and productivity, adding value to the area.
- Embraced change with the move from EG to Asda, and various area and region changes, and encouraged members of the team to have a positive outlook throughout the process.
- Championed continuous improvement and growth mindset through positive learning.
- Planned my work to ensure all tasks given to me were completed in a timely manner, but remained flexible to change those plans as per business needs.
- Had a good working relationship with SMs across the area, as well as nearby AMs.
- Was usually the first point of contact if SMs had a query about any comms.
- Completed cash Audits and checked refusal registers, identifying areas of concern.
- Covered the AM in his absence.
Store Manager
Euro Garages
Bicester, Oxfordshire
06.2019 - 03.2023
- Consistently achieved 95% + audits.
- Showed exceptional proficiency in using prism, including using reports to investigate staff misconduct in conjunction with CCTV, as well as analysing sales trends. Have often been called by other managers to assist them with prism's various functions.
- Discovered a Mystery Shopper submitting a fraudulent report, and escalated the issue to the Area Manager with supporting evidence.
- Oversaw successful transition to Asda on the Move, achieving an Asda audit of 88%, the highest score by 7% at the time of the audit.
- Have identified stock file issues and escalated to Navision.
- Trained management team at EG Bell on how to reconcile contactless air machine readings.
- Completed daily cashing and reporting. Kept organised and detailed records of cash banked, and reasons for any discrepancies.
- Trained new staff on store policies and procedures, developing a knowledgeable, confident team.
- Ensured Food Safety, Health & Safety, and also hygiene standards and procedures are maintained by all team members, and recorded as per company guidelines.
- Oversaw inventory tracking, management and counts, maintaining accurate stock records.
Assistant Manager
Euro Garages
Thame, Oxfordshire
01.2018 - 06.2019
- Kept accurate records of cash and EFT discrepancies when system issues meant sales data was not being transmitted to back office. Conducted stock checks once the issue had been resolved to ensure back office stock levels were corrected.
- Provided detailed spreadsheets to the finance team explaining variances caused by incorrect fuel delivery entries on Prism.
- Oversaw a large scale site refit while the store manager was on annual leave.
- Oversaw daily operations of store, including inventory and supply restocking, cash-handling and assisting customers.
- Covered all aspects of the Store Manager role in his absence.
- Provided management cover at EG Hall Park.
Supervisor
Euro Garages
Thame, Buckinghamshire
01.2016 - 01.2018
- ·Assisted Store Manager in all management tasks, and was responsible for completing them in the absence of SM.
- Completed daily cash reconciliation (cash handling and banking, investigating losses, reporting figures to head office in a timely manner)
- Assisted Store Manager in creating staff schedules that ensure staffing levels meet the needs of the business, authorising shifts worked on the payroll system, and checking that all hours have been entered correctly.
- · Produced a prize-winning Easter display.
Supervisor
Euro Garages
Princes Risborough, Buckinghamshire
09.2015 - 01.2016
- Managed the transition of the site from Roc to Euro Garages in the absence of the Store Manager, who was on annual leave at the time.
- Assisted at Euro Garages Thame, training the Store Manager on stock checks and head office reports, as well as helping them prepare for site visits. This lead to my transfer to Thame.
Supervisor
Roc UK
Princes Risborough, Buckinghamshire
07.2011 - 09.2015
- Responsible for completing all management tasks in the absence of SM, and provided management cover at local sites.
- Awarded a Gold Roc Star award for excellence in 2013, the first to be awarded in the UK.
- Successfully trained the team in up-selling, ran in-store leader boards and encouraged friendly competition which lead to the team securing prizes in area wide incentives, including a first place prize in the UK.
- Collaborated with territory Store Managers when the site was closed for tank and line works in 2014 to integrate the team into other sites where extra staffing was required, and ensuring lines of communication were kept open while the team was split up.
Education
GCSEs -
Sir Henry Floyd Grammar School
AylesburySkills
- Excellent mastery of EvoBOS
- Data analysis and interpretation
- Fast Learner
- Strong communication competence
- Understanding of customers' needs
- Data-driven decision-making
- Problem-solving
- Thorough and diligent
- Microsoft Outlook, Word, PowerPoint and Excel
Timeline
Express Store Manager
Asda
07.2025 - Current
Quick Commerce Operations Lead (Secondment)
Asda
09.2024 - 07.2025
Flex Manager
Euro Garages / Asda
03.2023 - 09.2024
Store Manager
Euro Garages
06.2019 - 03.2023
Assistant Manager
Euro Garages
01.2018 - 06.2019
Supervisor
Euro Garages
01.2016 - 01.2018
Supervisor
Euro Garages
09.2015 - 01.2016
Supervisor
Roc UK
07.2011 - 09.2015
GCSEs -
Sir Henry Floyd Grammar School