Zoe Jackson
Luton
Summary
Detail-oriented and creative Marketing & Digital Content professional with over 12 years’ experience delivering high-impact digital, content and multi-channel campaigns within fast-paced commercial environments.
Highly experienced in managing and optimising large-scale websites using CMS platforms with a strong focus on content quality, user experience and performance improvement.
Known for combining strategic thinking with hands-on delivery, owning campaigns from concept to launch and translating business goals into clear, engaging communications. A strong leader and collaborative partner, with a track record of bringing teams and stakeholders together to deliver measurable results.
Passionate about storytelling, audience engagement and continuous optimisation, with a focus on creating digital experiences that drive both customer value and business growth.
Overview
17
17
years of professional experience
3
3
years of post-secondary education
Work history
Marketing Operations Executive
Haven
2024.05 - 2026.02
- Enhanced online customer journeys for holiday and caravan purchases by optimising CMS-driven content, improving user experience, engagement, and conversion
- Used performance and user behaviour data to identify optimisation opportunities and drive continuous improvement
- Expanded and optimised Matterport virtual experiences, reducing booking friction and increasing engagement
- Analysed Matterport usage and produced recommendation reports for in-house alternative, highlighting user pain points and key considerations
- Managed and structured high-volume content, imagery and metadata, improving accuracy, consistency and scalability across platforms
- Onboarded and trained new team members
- Established and strengthened content governance frameworks, ensuring brand consistency, compliance and quality at scale
- Collaborated cross-functionally with marketing, operations, park, and creative teams to align digital activity with commercial objectives
- Developed documentation, training, and guidance to embed best practices and improve team capability
- Managed the end-to-end process for updating 500+ listings on the Experience Activity Toolkit (EAT), introducing a structured briefing system for parks and internal teams to submit new activities and events, enabling efficient publishing and customer booking
- Led internal communications and engagement initiatives, increasing stakeholder alignment and awareness
Senior Web Content Editor
Haven
2019.05 - 2024.05
- Led planning, delivery and optimisation of digital content across a high-traffic, multi-brand platform
- Supervised a team of 5 content editors, setting standards and driving performance
- Owned major website and campaign initiatives aligned to commercial and customer objectives
- Collaborated cross-functionally with marketing, product, trading and creative teams to deliver integrated campaigns
- Used analytics and insight to improve engagement, conversion and content effectiveness
- Introduced governance, QA processes and workflow improvements, increasing accuracy, efficiency and speed to market
- Supported site migrations, platform upgrades and system changes, acting as a senior stakeholder for digital/content projects
- Improved content accuracy across 1000+ product pages and increased operational efficiency through governance enhancements and automation
- Delivered high-profile seasonal and promotional campaigns
Web Content Editor / Team Leader
Haven
2014.01 - 2019.05
- Led and motivated a team of five content editors (promoted to Team Leader in 2018)
- Managed workloads, deadlines and stakeholder expectations
- Delivered content creation, QA, competitor analysis and optimisation initiatives
- Managed CMS queries and recommended platform improvements
- Produced and maintained content across Haven Holidays and Caravan Sales
Digital Content Assistant
Warner Leisure Hotels
2013.09 - 2014.01
- Managed and updated website content across 13 hotel properties
- Created promotional content and landing pages to drive bookings
- Delivered copywriting, proofreading and QA for digital content
Loyalty Operations Executive
Whitbread
2013.01 - 2013.09
- Supported loyalty programmes for Beefeater, Brewers Fayre and Table Table
- Reported on performance and supported data analysis
- Coordinated cross-functional projects and campaign activity
- Tested and proofread digital campaigns and customer communications
Previous Positions Held
2009.03 - 2012.12
- Online Marketing Executive – Homebase (2012)
- Marketing Communications Executive – Loveholidays.com / Travelmatch.co.uk (2011–2012)
- Events Assistant – Events Ltd (2011)
- Marketing Assistant – Stage on Screen (2009)
Education
BA (Hons) - Communications and Media
Bournemouth University
Bournemouth, England 2007.09 - 2010.07
Skills
Marketing & Content Expertise
- Marketing & communications strategy Campaign planning & delivery Multi-channel marketing Brand & proposition development Competitor analysis
Digital & Technical
- CMS platforms (Contentful, Tridion, Media Manager) HTML SEO best practice Content QA & governance UX & conversion optimisation
Tools & Platforms
- Microsoft Office Teams Matterport Tableau Amplitude Photoshop SiteImprove Azure DevOps
Leadership & Delivery
- Stakeholder management Team leadership & development Project & programme management
Additional information
- Full UK driving licence
- Founder of cake decorating side business with strong social media presence. Cakes featured on EastEnders and winner of 'Best in Show' at Cake & Bake Show 2021
- Fundraising experience for Children in Need
References
References available upon request.
Timeline
Marketing Operations Executive
Haven
2024.05 - 2026.02
Senior Web Content Editor
Haven
2019.05 - 2024.05
Web Content Editor / Team Leader
Haven
2014.01 - 2019.05
Digital Content Assistant
Warner Leisure Hotels
2013.09 - 2014.01
Loyalty Operations Executive
Whitbread
2013.01 - 2013.09
Previous Positions Held
2009.03 - 2012.12
BA (Hons) - Communications and Media
Bournemouth University
2007.09 - 2010.07