Hi, I’m
Zoe Farrington
Plain-speaking pragmatist
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
I am a highly practical person whose creative agile mind and skills combine well to generate fast results. I like to make things happen and drive everything around me. I tend to know intuitively what structure and organisation is necessary to harness ideas and people to achieve long-range goals. I am realistic and a good problem solver because I absorb necessary factual information and find logical and sensible solutions quickly. I prefer to learn from personal experience and not just from study or reading. I am comfortable in leadership positions and readily accept responsibility for making things happen. “Do it now” is my motto.
Overview
28
years of professional experience
Work History
Chemtech EnvironmentalCo. Durham
Commercial Sales & Marketing Director
03.2018 - Current
Job overview
- Developing sales and marketing initiatives based on company objectives aimed at accelerating growth
- Analysing sales data to develop strategies and action plans
- Providing market insight and identify trends
- Tender writing and bid presentations
- Managing revenue models, process flows, operations support and customer engagement strategies
- Collaborating cross-functionally with US parent company to develop a 5-year strategy utilising market mekkos, hypothesis generation and VOC (voice of the customer) techniques
- Resolving problems with high-profile customers to maintain relationships and increase return customer base
Realsafe TechnologiesNewcastle upon Tyne
Co-Founder & CEO
12.2011 - 03.2018
Job overview
- Raised £2m to develop SAAS business. The software has been licenced internationally with crash detection linked to 999 and 911 emergency services in the UK, ROI, Europe, North America, Canada, Australia, New Zealand and Japan
- Conducted target market research to scope out industry competition in order to gain and maintain first-mover advantage
- Developed brand, marketing materials and campaigns to boost brand awareness, customer engagement and contracts
- Established team of motivated and highly skilled employees to help run and develop the business
Fused Public Sector MarketingCo. Durham
Co-Founder & MD
10.2005 - 07.2011
Job overview
- Performed an MBO to set up Fused, a marketing company working soley with the public sector to research, plan and execute public awareness campaigns
- Customers included Highways Agency, NHS and local authorities across the UK
- Worked collaboratively with creative agencies, video/digital production teams, developers, researchers and events companies to produce fully monitored and evaluated end-to-end campaigns
- Tendered and pitched for work to grow revenues to £3m+
- Managed financial operations to maximize profits (45%) and minimize costs
- Fused was targeted as a seven-figure acquisition prospect by Ten Alps Plc.
Black & White AdvertisingNewcastle upon Tyne
Advertising Director
07.2003 - 09.2005
Job overview
- Drove development of TV, print and below the line advertising strategies
- Performed competitive analyses for customers and adjusted sales, marketing and PR strategies accordingly
- Coached account executives in developing campaigns for B2B and B2C markets
- Created and expanded sales presentations to new and existing customers
- Developed a new vertical for public sector business delivering an additional £250k of revenues in the first 12 months
Education
Northumberland University
Bachelor of Arts from Business Administration & Public Relations
09.1992 - 06.1995
Skills
Market positioning & analysis
Accomplishments
Safety & Health Monitoring Silver Award Winner
2016 | Edison Awards
The Edison Awards is an annual competition honouring excellence in new product and service development, marketing, human-centered design, and innovation.
2015 | The GREAT Faces of British Business Competition
The GREAT Faces of British Business
Showcasing the achievements of the most innovative and exciting businesses in the UK. Realsafe Technologies was selected overall winner from a shortlist of 32 regional winners
2015 | The European GNSS Agency (GSA)
Realsafe Technologies beat 57 entries to be crowned champion of the ESNC, winning £5,000 and business support
2014 | BQ (Business Quarter News)
The award recognises early potential for entrepreneurial talent in the UK. Zoë won the North East region
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Commercial Sales & Marketing Director
Chemtech Environmental
03.2018 - Current
Co-Founder & CEO
Realsafe Technologies
12.2011 - 03.2018
Co-Founder & MD
Fused Public Sector Marketing
10.2005 - 07.2011
Advertising Director
Black & White Advertising
07.2003 - 09.2005
Northumberland University
Bachelor of Arts from Business Administration & Public Relations
09.1992 - 06.1995
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