Zlatka Andonova Gavrilova

• Lead all aspects of visual merchandising for a high-traffic flagship store, ensuring compliance with brand guidelines while adapting layouts to customer flow and store performance.
• Trained and coached Team Managers, Department Managers, and Visual Assistants, stepping in as the main VM lead in the absence of a VM Manager.
• Collaborated with store and senior management to deliver successful launches including
Rita Ora, Paula Echevarría, and Kem collections-all ranked in the top 5 best-selling ranges, contributing to over 30% of weekly sales.
• Maintained outstanding visual standards in a fast-changing retail environment, adapting quickly to product drops, seasonal transitions, and sales events.
• Partnered with stock and floor teams to ensure product availability and shopfloor replenishment with minimal disruption to customers.
• Delivered high-level customer service by assisting customers directly and supporting team performance on busy trading days.

Conducted regular competitor research to stay ahead in market trends.

• Delivered exceptional guest service for high-profile meetings and events, ensuring smooth operations.
• Coordinated with event organisers to swiftly adapt to last-minute changes while maintaining service excellence.
• Maintained professionalism in high-pressure environments, providing timely assistance to guests.
• Fostered repeat bookings through consistent adherence to high hospitality standards.