Zile Huma
Manchester
Summary
Motivated Digital Marketing Professional with over 5 years of experience in driving user acquisition and growth through strategic paid campaigns. Expert in data analysis, creative optimization, and cross-functional collaboration to achieve business objectives. Proven track record of scaling campaigns and enhancing ROI.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Paid Media Manager (PPC/Social Paid)
SocialSpark Agency
Bahawalpur
09.2020 - 08.2022
- Develop and execute digital marketing strategies to attract new customer and engage stakeholders, increasing enrollment rates by up to 20% and improving brand recognition through a 30% boost in online engagement.
- Create compelling content for websites, blogs, and social media while optimizing for SEO, resulting in a 40% increase in organic traffic and a 25% surge in search rankings.
- Manage paid advertising campaigns on Google Ads and social media, along with email marketing efforts, driving a 30% increase in qualified leads and improving conversion rates by up to 20% through data-driven optimization.
- Track and analyze digital campaign performance using tools like Google Analytics 4 to refine strategies and maximize return on investment (ROI).
- Collaborate with internal teams to ensure marketing efforts align with business goals while staying updated on industry trends to implement innovative strategies.
Digital Marketing Executive
EngageX Marketing
Bahawalpur
02.2019 - 09.2020
- Developed and executed social media strategies across LinkedIn, Meta, YouTube, and X, resulting in a 40% increase in engagement rates and a 35% boost in follower growth within one year.
- Managed Google Ads and paid social media campaigns, optimizing performance metrics such as CTR, CPC, CPA, and ROAS, achieving a 25% improvement in ROI and a 20% reduction in CPC.
- Led SEO initiatives including keyword research, on-page optimization, and technical audits, improving organic traffic by 30% and achieving higher search rankings for key terms.
- Orchestrated the creative testing process, enhancing ad performance and contributing to a 22% increase in CTR.
- Performed data analysis and reporting on key performance indicators, delivering insights that drove a 15% increase in lead conversions and improved campaign strategies.
- Conducted market research and analyzed trends, competitors, and insights, identifying new opportunities that lead to a 10% growth in audience reach through innovative approaches.
- Collaborated with cross-functional teams in product, design, and analytics to align strategies, messaging, and goals, ensuring a 30% increase in campaign effectiveness.
Digital Marketing Assistant
Alpha Growth Lab
Bahawalpur
01.2018 - 01.2019
- Conducted in-depth market research and competitor analysis to identify trends and insights, shaping data-driven strategies for campaign success.
- Managed and scheduled organic social media content across Meta, LinkedIn, YouTube, TikTok and X, increasing engagement rates by 25% and follower growth by 35%.
- Created engaging visual and written content, boosting post shares by 20% and click-through rates (CTR) by 15%.
- Optimized website content with targeted SEO strategies, enhancing search visibility and discoverability.
- Supported paid social media campaigns on Meta and Google Ads, achieving a 12% reduction in CPC and 10% increase in conversions.
Education
Master of Science - Management
BPP University
London, England 09.2022 - 09.2023
Masters - English literature
Islamia University
Bahawalpur, Pakistan 05.2016 - 05.2019
Skills
- Data Analysis
- Paid Media
- Retargeting
- ROAS Optimization
- Creative Testing
- Cross-Functional Collaboration
- Google Analytics
- Looker Studio
- Meta Advertising
- Google Ads
- Email Marketing
- Marketing Automation
- SEO
- A/B Testing
- Reporting
- CRO
- Tag Manager
Certification
- Search Ads 360 Certification Exam
- Google Analytics for Beginners
LANGUAGES
English
Fluent
Urdu
Native
INTERESTS
Innovative Growth Strategies - Driven by a passion for experimenting with creative and unconventional approaches to accelerate user acquisition and business expansion., Data-Driven Decision Making - Enthusiastic about analyzing complex data to extract valuable insights that shape effective marketing strategies., Lifelong Learning Mindset - Dedicated to continuous personal and professional development through ongoing education and skill enhancement.
Accomplishments
- 50% Lead Generation Growth - Led targeted digital campaigns that boosted lead generation by 50%, driving higher engagement and conversions.
- Revenue Growth Acceleration - Developed high-performing marketing funnels that contributed to a 30% increase in revenue within six months.
- 40% Reduction in CPA - Optimized ad targeting and bidding strategies, reducing customer acquisition costs (CPA) by 40% while maintaining conversion rates.
- Email Campaign Success - Revamped email marketing strategy, leading to a 35% increase in open rates and a 20% boost in click-through rates.
Timeline
Master of Science - Management
BPP University
09.2022 - 09.2023
Paid Media Manager (PPC/Social Paid)
SocialSpark Agency
09.2020 - 08.2022
Digital Marketing Executive
EngageX Marketing
02.2019 - 09.2020
Digital Marketing Assistant
Alpha Growth Lab
01.2018 - 01.2019
Masters - English literature
Islamia University
05.2016 - 05.2019