Summary
Overview
Work history
Education
Skills
Accomplishments
Timeline
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Zihuan Xu

Zihuan Xu

Coventry,England

Summary

Results-driven marketing and business analytics professional with expertise in data-driven strategies, customer acquisition, and financial analysis. Achieved a 15% increase in conversion rates at Datagrand Tech through targeted campaigns and CRM optimization, while expanding qualified leads by 40+. PwC audit experience strengthened analytical rigor in compliance and process improvement. Currently pursuing an MSc at Warwick University, complementing strong academic performance (3.71 GPA, Dean’s List) with competition wins in marketing and sales strategy. Combines technical data skills with customer-centric execution to deliver measurable business impact.

Overview

6
6
years of professional experience
11
11
years of post-secondary education

Work history

Marketing Intership

Datagrand Tech Inc
Shanghai
03.2024 - 08.2024
  • Participated in the daily promotional tasks of the Marketing Department in the first and second quarters of 2024.
  • Received customer visits, explained the company's products to customers, completed customer contact, and completed 30 reception tasks.
  • Participated in artificial intelligence exhibition activities 3 times, and actively received and expanded 40 customers, effectively expanding the company's potential customer base.
  • Managed customer lead data, ensuring cleanliness and accuracy.
  • Engaged over 3,500 customers via precise market targeting and effective communication.
  • Boosted conversion rates and customer satisfaction through strategic outreach.

Internal Auditor

Pricewaterhousecoopers(PWC)
Shanghai
10.2021 - 07.2022
  • Reviewed financial documents to ensure compliance with company policies and procedures.
  • Responsible for data validation as an integral part of AUDI auditing in 2021-2022 financial year, verifying the sales data from October 2021 to June 2022.
  • Provided recommendations on how to improve internal control environment.
  • Coached new employees to inform and educate on processes, procedures, and deadlines.
  • Assisted clients in determining business strategy and achieving profitability goal.

Teacher's Assistant

Xi'an Jiaotong University
Xi'an
05.2019 - 08.2019
  • Graded exams, assignments, and essays and recorded grades.
  • Assisted faculty members or staff with student conferences.
  • Scheduled teaching observations to receive supervisor feedback about teaching performance.
  • Helped teachers with material generation, lesson plan development, class preparation, scheduling, exam distribution, and student mentoring.

Saleman Internship

Shanghai Connaught Group
Shanghai
05.2018 - 08.2018
  • Placed orders and answered customer questions in-person, through email, and over phone to maximise customer service.
  • Listened to customer needs to identify and recommend best products and services.
  • Identified customer needs by asking questions and advising on best solutions.

Education

Master of Science -

University of Warwick
09.2024 - 06.2025

Bachelor of Science - Marketing

W.P.Carey School of Business, Arizona State University
Tempe, AZ
08.2018 - 12.2023

Bachelor of Science - Business Data Analytics

W.P.Carey School of Business, Arizona State University
Tempe, AZ
08.2018 - 12.2023

Skills

  • Microwsoft Powerpoint
  • Microwsoft Word
  • Branding
  • Creativity
  • Salesmanship prowess
  • Public speaking mastery
  • Social networking strategy
  • User experience evaluation

Accomplishments

  • Excellent Intern, Datagrand, 08/31/24
  • First Place of Social Media Marketing Simulation, W.P. Carey School of Business, 11/30/23
  • First Place of Arizona State University Sales Case Study, Cintas, 12/31/23

Timeline

Master of Science -

University of Warwick
09.2024 - 06.2025

Marketing Intership

Datagrand Tech Inc
03.2024 - 08.2024

Internal Auditor

Pricewaterhousecoopers(PWC)
10.2021 - 07.2022

Teacher's Assistant

Xi'an Jiaotong University
05.2019 - 08.2019

Bachelor of Science - Marketing

W.P.Carey School of Business, Arizona State University
08.2018 - 12.2023

Bachelor of Science - Business Data Analytics

W.P.Carey School of Business, Arizona State University
08.2018 - 12.2023

Saleman Internship

Shanghai Connaught Group
05.2018 - 08.2018

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Zihuan Xu