Zihuan Xu

A University College London (UCL) Intercultural Communication student with a strong passion for cross-cultural communication, brand marketing, and digital marketing. Specializes in market trend analysis and consumer behavior, focusing on optimizing brand strategies and digital marketing campaigns. Demonstrates a proactive attitude, strong teamwork, and the ability to perform efficiently under pressure. With a global perspective, committed to bridging cultural gaps through innovative marketing and strategic communication. Aims to combine academic expertise with practical experience to support brand development in both globalized and localized contexts.

Deputy Director of the Media Department of the Chinese Students Association of Lancaster University, responsible for the original, periodic Chinese and British news collection, review, weekly newspaper typesetting and production, responsible for more than 100 tweets.