Summary
Overview
Work History
Education
Skills
Websites
Awards
Languages
References
Timeline
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Zibeyda Seyidova

London,United Kingdom

Summary

Dynamic leader with a proven track record, excelling in business development and project management. Spearheaded innovative marketing strategies, achieving significant brand growth. Skilled in vendor negotiations and team leadership, adept at driving projects to completion with keen analytical insights and bilingual proficiency.

Overview

11
11
years of professional experience

Work History

Marketing Executive

SDE Engineering Services LTD
London Area
10.2024 - Current
  • Developed and implemented effective marketing strategies to drive business growth and expand market awareness of the SDE brand.
  • Reached out to targeted social media groups, leveraging experience and connections to enhance engagement and brand recognition.
  • Analyzed market trends to advise management on opportunities for growth and development.
  • Drafted detailed marketing plans utilizing a broad range of strategies while managing budgets to ensure alignment with P&L limitations and ROI objectives.
  • Tracked campaign performance using appropriate tools and software.
  • Organized and managed multiple projects within scope, budget, and timing, solving problems in real time to achieve full client satisfaction.

Marketing and Business Development Advisor

NEO Motors
Baku
05.2023 - 10.2024
  • Strategic Market Analysis and Pricing Expertise: Led comprehensive market research and analysis initiatives to identify trends and consumer purchasing power in the automotive industry
  • Developed competitive pricing strategies aligned with market dynamics and business objectives, enhancing product positioning and profitability
  • Social Media Strategy and Marketing Campaign Development: Directed the creation and execution of innovative social media campaigns to enhance brand visibility and sales performance
  • Utilized a combination of digital tools to create engaging content, significantly increasing customer engagement and acquisition
  • Business Planning and Financial Forecasting: Drafted detailed business plans and financial forecasts for automotive sales and service projects
  • Evaluated financial viability and ROI, setting realistic budgets and sales targets that supported sustainable growth and operational efficiency
  • Dynamic Market Monitoring and Consumer Behavior Analysis: Implemented advanced monitoring systems to continuously track market shifts and consumer behavior
  • Analyzed data to promptly adapt marketing strategies, ensuring the company's offerings met evolving customer needs and maintained a competitive edge in a fast-paced industry

Strategic Development Executive

Q4U EDM Events
Baku
05.2022 - 04.2023
  • EDM Market Analysis: Conducted in-depth analysis of the electronic dance music (EDM) market to identify key trends and growth opportunities
  • Assessed current and potential events at the national level, analyzing the effectiveness of past events to determine successful factors and areas for improvement
  • Target Audience Identification and Competitive Analysis: Identified and segmented the target audience based on demographic data and preferences
  • Performed competitive analysis, including monitoring offers and strategies of key market players, to develop recommendations for strategic positioning and unique propositions
  • Strategy Development and Financial Planning: Developed a comprehensive development strategy for new and existing EDM projects, including budgeting, forecasting, and determining financial and economic indicators to assess potential profitability
  • Assisted in organizing and coordinating events, ensuring compliance with budget and timelines

Founding Executive Director and Head of HR

Gene Pool Research and Development LTD.
Baku City
07.2017 - 01.2021
  • Educational Systems Research and International Trends Analysis: Led in-depth studies of local and international educational systems, including the analysis of innovative approaches such as STEAM education
  • Evaluated current trends and identified needs for curricular updates
  • Development of Strategies for Implementing Educational Innovations: Created strategies for integrating modern educational trends at the local level, aimed at enhancing educational quality and preparing students for successful careers in a changing world
  • Planning and Implementation of Integration Strategies: Developed detailed implementation plans for new educational technologies and methodologies, organized training for educators, and facilitated the adaptation of educational institutions to new requirements
  • Monitoring Effectiveness and Making Adjustments: Regularly assessed the effectiveness of implemented changes through the collection and analysis of feedback from students and teachers, adjusting programs to maximize their impact
  • Leadership in Educational Innovation Development: Directed projects focused on the development and implementation of cutting-edge educational technologies, strengthening connections with international educational organizations for knowledge and experience exchange
  • Oversaw recruitment and training initiatives, successfully hiring and onboarding staff to meet organizational needs while ensuring alignment with company culture and goals.
  • Developed and implemented training programs to enhance staff performance and operational efficiency.
  • Conducted performance evaluations and provided guidance to improve employee development and retention.

Business Development Specialist

Smart Owl Children's Development Center
Baki
05.2019 - 11.2020
  • Initiation and Development of Investment Project: Developed the concept and initiated the creation of an early childhood development center for gifted children focused on STEAM education
  • Prepared a comprehensive business plan, considering market specifics and needs
  • Market and Audience Analysis: Conducted detailed analysis of the local market and target audience needs to determine key development directions and positioning of the center
  • Developed strategies to adapt educational programs according to local requirements and cultural characteristics
  • Leadership in Educational Program Development: Led a team of educational specialists to create innovative early development programs
  • Coordinated adaptation and integration processes of modern educational technologies, ensuring a high level of instruction
  • Logistics Organization and Technology Implementation: Managed logistical processes and the implementation of modern technologies into the educational framework
  • Initiated and oversaw the execution of advertising and marketing strategies to attract attention to the center
  • Training and Staff Development: Organized a system of training and professional development for the center's staff, including workshops, master classes, and seminars
  • Developed the business structure and optimized work processes to ensure efficient operation of the center

Member of the Azerbaijan Foundation of Democracy Development and Human Rights Protection

Azerbaijan Foundation of Democracy Development and Human Rights Protection (AFDHR)
Baki
08.2013 - 02.2016
  • Event Coordination for Professional Development: Facilitated the organization of key conferences and seminars aimed at fostering discussions on critical human rights and democracy issues
  • Played an integral role in logistics, participant engagement, and content delivery
  • Research and Data Analysis: Actively involved in the distribution and collection of public opinion questionnaires
  • Contributed to public monitoring projects, including the systematization and analysis of data, enhancing the foundation's understanding of public sentiments and its advocacy efforts
  • Communication and Outreach: Managed the creation and distribution of weekly e-newsletters, effectively communicating the foundation's activities and research findings to a broad audience, thereby increasing community engagement
  • Multilingual Document Translation: Performed translations of official documents among Azerbaijani, English, and Russian, ensuring clear and accurate communication across different stakeholders in multiple languages
  • Document Management: Responsible for the systematic archiving and filing of important documents, maintaining organized records that supported efficient information retrieval and historical reference
  • Conference Participation: Engaged in a significant conference organized by the AFDHR focused on educational challenges in Azerbaijan, contributing to discussions and expanding professional knowledge on the topic
  • Human Rights Monitoring: Provided essential support in the monitoring of political prisoners in Azerbaijan, a critical area of focus for the AFDHR
  • Assisted in compiling reports and supporting advocacy initiatives aimed at addressing human rights violations

Retail Business Developer

Mansion Sterling Boutique of Antiques
Baku City
04.2015 - 12.2015
  • Conceptualized and Developed Business Venture: Initiated and developed the business concept for a boutique specializing in antique silver sales
  • Crafted a comprehensive business plan, aligning business objectives with market opportunities to capitalize on the niche antique market
  • Conducted Comprehensive Market Analysis: Performed extensive local and international market research to assess market trends, competition, and potential growth in the antique industry
  • Utilized insights to refine business strategy and product positioning
  • Audience Analysis and Supplier Sourcing: Identified and analyzed target consumer demographics to tailor marketing strategies effectively
  • Sourced and established relationships with reputable antique silver suppliers globally, ensuring a consistent supply of authentic products
  • Logistics and Advertising Strategy Implementation: Coordinated end-to-end logistics from supplier to consumer, including certification processes for authenticity verification of antique products
  • Designed and executed a targeted advertising strategy that enhanced brand visibility and market penetration
  • Ongoing Business Consultation and Development: Provided ongoing strategic consultation post-launch, offering insights on business expansion, customer engagement, and potential scaling strategies to ensure sustained growth and profitability in the niche market

Assistant to the Head of Applied Art Department

Creative Center for Children and Youth
Baki
06.2014 - 08.2014
  • Youth Fashion Show Planning and Marketing: Under the guidance of a mentor, actively participated in the planning and marketing of significant fashion shows for young designers
  • Focused on audience engagement and brand visibility, contributing to the center's reputation and attracting new sponsors
  • Assisting in Enhancing Design Technology Courses: In close collaboration with the Design Technology instructor, helped adapt and update educational materials
  • This effort was directed towards increasing student enrollment and enhancing their satisfaction with improved educational programs
  • Curating and Promoting Art and Technology Exhibitions: Played an active role in the planning and marketing of the 'Applied Arts, Live Art, and Technology as Symbiosis' exhibition
  • Utilized market research to target key demographic groups, organized sponsorship and promotional campaigns to maximize attendance and media coverage

Education

Bachelor of Business Administration - BBA - Business Administration and Management, General

Bahcesehir University
05.2022

Bachelor of Business Administration - BBA - Hospitality Administration/Management

Geneva Business School
01.2017

High School Diploma -

Collège du Léman - International School
01.2016

MYP Diploma -

The International School of Azerbaijan
01.2014

Skills

  • Marketing
  • Business Development
  • Project Management
  • Organizational development
  • Compliance
  • Staff management
  • Vendor and contract negotiations
  • Team leadership and supervision
  • Customer segmentation
  • Bilingual
  • Public relations
  • Analytical skills

Awards

  • High Honor Roll
  • Design & Technology Training Certificate of Completion
  • Certificate of Participation in Annual International Model United Nations Conference (MUN) Lisbon, Portugal
  • Certificate of Participation in Annual International Model United Nations Conference (MUN) Baku, Azerbaijan

Languages

  • Russian, Native or Bilingual
  • French, Limited Working
  • Azerbaijani, Native or Bilingual
  • English, Native or Bilingual
  • Turkish, Full Professional

References

References available upon request.

Timeline

Marketing Executive

SDE Engineering Services LTD
10.2024 - Current

Marketing and Business Development Advisor

NEO Motors
05.2023 - 10.2024

Strategic Development Executive

Q4U EDM Events
05.2022 - 04.2023

Business Development Specialist

Smart Owl Children's Development Center
05.2019 - 11.2020

Founding Executive Director and Head of HR

Gene Pool Research and Development LTD.
07.2017 - 01.2021

Retail Business Developer

Mansion Sterling Boutique of Antiques
04.2015 - 12.2015

Assistant to the Head of Applied Art Department

Creative Center for Children and Youth
06.2014 - 08.2014

Member of the Azerbaijan Foundation of Democracy Development and Human Rights Protection

Azerbaijan Foundation of Democracy Development and Human Rights Protection (AFDHR)
08.2013 - 02.2016

Bachelor of Business Administration - BBA - Business Administration and Management, General

Bahcesehir University

Bachelor of Business Administration - BBA - Hospitality Administration/Management

Geneva Business School

High School Diploma -

Collège du Léman - International School

MYP Diploma -

The International School of Azerbaijan

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Zibeyda Seyidova