Zhixiao Wang
Liverpool,Merseyside
Summary
Versatile professional with expertise in social media platforms, data analysis tools, and digital trend awareness. Demonstrates strong capabilities in social media management, content creation, and event planning, complemented by a deep understanding of consumer behaviour and customer relationships. Adept at leveraging creative thinking to drive engagement and deliver impactful strategies tailored to evolving market demands. Committed to fostering meaningful connections while pursuing innovative approaches to enhance brand presence and audience interaction.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Marketing Communications Intern
HUALUXE Hotel and Resorts
Xi'an
12.2020 - 06.2021
- Created and edited engaging content for various marketing channels to enhance brand visibility.
- Liaise with public and private media outlets, and host hotel product launches and promotional activities.
- Managed social media accounts, curating content and interacting with followers to build community.
- Manage hotel reviews and feedback across various platforms, responding to and tracking them. Handle crisis PR for marketing issues inherited from the previous hotel general manager.
- Initiated and executed a co-branded marketing campaign with the Xi’an City Wall, a National AAAAA-level Tourist Attraction in China, leading the planning and promotion of the themed event “Golden Armored Warriors Visit the Hotel” to enhance brand visibility and customer engagement.
- Acted as the Marketing Department’s document liaison, facilitating cross-departmental and owner-level communication and reporting directly to senior property management and the Hotel General Manager.
- Utilised digital analytics tools to monitor online campaign performance.
- Received commendation as an outstanding intern and certificate.
Assistant to the General Manager
CAHNG'AN BANK
Xi'an
02.2019 - 08.2019
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Supported branch retail business development plans by actively conducting customer outreach and marketing initiatives, contributing to the achievement of key performance indicators including deposit growth.
- Managed end-to-end wealth management processes (pre-sale, in-sale, and after-sale), ensuring compliance with internal procedures and effective financial risk control.
- Delivered tiered and personalized customer service by assessing client needs, promoting suitable financial products, and providing professional financial advisory solutions to enhance customer satisfaction and retention.
- Developed and maintained filing systems for important documents and records.
Concierge Intern
The Westin Sanya Haitang Bay Resort
Sanya
08.2017 - 02.2018
- Resolved guest inquiries and concerns promptly maintaining high service standards.
- Offered detailed information about hotel's facilities and services, guiding guests effectively.
- Supported and serviced large-scale group events, including 2 government conferences, 8 corporate team-building events, and 3 offline media/influencer campaigns, coordinating closely with cross-functional hotel departments throughout the entire process.
- Delivered personalized service to VIP and special guests, including 5 Marriott Platinum Ambassador members, 2 internal mystery auditor, 3 well-known Malaysian music artists, 1 prominent Chinese actor, 3 government inspection officials, and 1 Regional General Manager, consistently receiving positive feedback.
- Participated in typhoon emergency response operations, assisting with facility inspections, guest communication, guidance, and safe relocation to ensure guest safety and operational continuity.
- Provided on-site injury and emergency care, including first aid for injured guests, escalation to management, and coordination with hospitals when required; proactively supported guests with special needs (intoxicated, disabled, pregnant, elderly) through advance preparation and follow-up services.
- Managed airport transfer operations for all Marriott-affiliated hotels at the airport pickup point, including scheduling and coordination of transfers, service registration, inventory management of operational supplies, and daily email reporting to Hotel General Managers or Executive Assistants; additionally assisted drivers in receiving international guest groups as needed.
Education
Master of Science - Project management
University of Liverpool
Liverpool 09.2022 - 09.2023
Bachelor of Arts - Hospitality Management
Beijing Hospitality Institute
China 09.2016 - 06.2020
Skills
- Social media platforms expertise
- Data analysis tools proficiency
- Digital trend awareness
- Consumer behaviour knowledge
- Social media management
- Content creation
- Creative thinking
- Event planning
- Customer Relationships
Languages
English
Fluent
Chinese (Mandarin)
Native
Japanese
Upper intermediate
Affiliations
- Exploring global cultures, reading, culinary arts, gardening, and music editing/production
Certification
- Intermediate Hotel Management Professional Certificate, [All-China Federation of Industry and Commerce] – [2020]
- Academic Certification, École hôtelière de Lausanne (EHL), Switzerland – [2020]
Timeline
Master of Science - Project management
University of Liverpool
09.2022 - 09.2023
Marketing Communications Intern
HUALUXE Hotel and Resorts
12.2020 - 06.2021
Assistant to the General Manager
CAHNG'AN BANK
02.2019 - 08.2019
Concierge Intern
The Westin Sanya Haitang Bay Resort
08.2017 - 02.2018
Bachelor of Arts - Hospitality Management
Beijing Hospitality Institute
09.2016 - 06.2020