Zehong WEI

The Greek National Tourism Organization (GNTO), is the governmental board responsible for promoting tourism in Greece, operating under the supervision of the Ministry of Tourism

• Negotiated partnerships with key medias/OTAs/travel agencies/influencers, maximizing Greece's exposure in Chinese market.
• Created content on Chinese social medias. Boosted Greece's awareness in China through the creation of engaging social media campaigns.
• Planned and executed successful PR events, ensuring positive exposure for the organization.
• Represented the organization at conferences, panel discussions, and other forums where tourism industrial issues were being discussed.
• Conducted online training sessions for travel agency, covering topics such as historical sites, local culture, and travel logistics.

Energopiisi S.A is a Greek investment consulting company

• Conducted market research: Including competitor analysis, advertisement distribution channel analysis, insight and providing recommendations for decision-making in Chinese market.
• Managed WeChat public account: Generated and translated articles and news regarding real estate investments in Greece, improved the company's exposure in China.
• Search engine management: Operated Google and Baidu's PPC advertisement management, SEO and data analysis/interpretation
• Business development: Discovered collaboration opportunities, gained new clients though the collaboration.