Zeenat Kakavand
London,England
Summary
Results-driven Senior Sales Operations Analyst with knack for streamlining processes and enhancing team performance. Improved sales forecasting accuracy and implemented new CRM strategies, leading to significant boost in revenue and customer satisfaction. Renowned for fostering cross-department collaboration and driving operational excellence.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Senior sales operations analyst
WeWork
London
07.2022 - Current
- Support the UKI Sales Team on strategic planning, sales strategy and special projects
- Supported the monthly goal-ing and sales incentive process
- Drive Sales Efficiency and Reporting
- Develop models and analysis to support our decision making and strategy
- Build dashboards via Salesforce and Tableau to supervise, manage, and provide insights on critical metrics
- Assisting on the implementation of projects which drive long-term growth
- Translate strategy into specific business initiatives, develop operational plans, execute, measure, and iterate
- Dive into both quantitative and qualitative data to understand and prioritise strategic opportunities
- Partner with the Sales, Marketing, Community, Real Estate, People, and Finance teams to identify new sales strategies and other opportunities to continuously improve the Inside Sales organisation’s impact and efficiency
- Build presentations for team meetings with Sales initiatives
- Coordinate global partners for centrally-led initiatives
- Leading the analytics and reporting for Channels
Sales Operation Executive
Mind Gym
London
06.2021 - 06.2022
- Overhauled CRM systems for streamlined data management
- Delivering reports and dashboards to track sales performance in Salesforce
- Facilitated cross-functional coordination to drive business growth
- Created comprehensive sales reports to aid strategic decision making
- Introduced innovative digital tools, improving overall productivity
- Launched successful promotional events, generating increased brand awareness
- Works with the CRM team to recommend improvements to processes and communicates process enhancements in Salesforce to the Sales teams
- Runs Salesforce training for on boarding new hires and continuing user education for existing sales team
Sales Operations Executive
Informa
London
01.2020 - 06.2021
- Provides support to Senior Management including processing contracts for invoicing and raising contracts into SFDC, preparing regular forecasting reports and presentations for budget and strategy meetings
- Works closely with the Head of Sales and Sales Excellence Manager to set up the rebooking process for next event edition, including comms plan, floor plan and onsite Sales Lounge set up
- Actively looking at Salesforce to observe usage, movement of sales pipeline, creating reports and dashboards, and keeping Sales leadership informed
- Responsible for updating weekly Exhibitor List and circulating to internal stakeholders and suppliers, and creating weekly sales reports highlighting KPIs achieved towards the targets
- Creates documentations for sales processes and establishes playbooks which can be used by the entire sales team
- Works with the regional CRM team to recommend improvements to processes and communicates process enhancements in SFDC to the Sales teams
- Runs SFDC training for on boarding new hires and continuing user education for existing sales team
- Serves as Subject Matter Experts (SME) on SFDC business process for sales teams
- Responsible for deployment and set up of new event editions and cycles on SFDC
- Key liaison point with Customer Service and Event Operations team for customer data and event floor plan queries
- Helps discover and enable sales through sales analysis, sharing trends with Sales Excellence Manager related to opportunities lost and competitive analysis
- Generates leads and manages lead allocation, and when required, develops relationships with prospective or new clients
- Maintains strong relationships and builds trusts with clients by providing after sales care
Sales Support Analyst
Axiom
London
11.2018 - 12.2019
- Maintains accuracy on global client databases as well as CRM systems
- Support on-going sales efforts by tracking and reporting on clients, revenues, and other key sales metrics
- Provides administrative support to sales team through meeting preparation and market research
- Proactively interact with Sales and stakeholders to continuously find ways to improve processes that will increase customer satisfaction and maximise potential growth
- Tracks and reviews client invoices
- Responsible for planning and managing sales events
- Collect, analyse, evaluate and report data to track sales performance and metrics for management
- Prepare metrics/materials for routine practice meetings, forecasting and other key sales metrics required by Senior stakeholders
- Prepare reports on a weekly basis for practice heads and Sales team
- Collaborate with the team to improve or define processes that promote data integrity and reporting functionality
- Assist with additional Sales Operations tasks including territory, account planning
Education
Bachelor of Science - Business Studies
City University of London
London 09.2015 - 05.2018
Skills
- Written and verbal communication
- Data analytics proficiency
- Stakeholder relationship management
- Data-driven decision-making
- Project management
- Sales Processes
- Salesforce CRM Analytics
- Tableau
References
References available upon request.
Timeline
Senior sales operations analyst
WeWork
07.2022 - Current
Sales Operation Executive
Mind Gym
06.2021 - 06.2022
Sales Operations Executive
Informa
01.2020 - 06.2021
Sales Support Analyst
Axiom
11.2018 - 12.2019
Bachelor of Science - Business Studies
City University of London
09.2015 - 05.2018
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